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Wohnzimmer

weak search conversion (0.1%) — Wohnzimmer doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 360 of 678 Beleuchtung niches · −1 vs the category median of 47

Market size 6Growth 9Conversion 1Competition 91Returns 71Price range 9Avg price 95Brand share 97Review moat 47Quality gap 58
This niche Category average · 678 niches

Is Wohnzimmer profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wohnzimmer is a €24K/yr Amazon Germany market (594K searches/yr). The top 5 brands hold 25% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 46/100.

Wohnzimmer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.7% over the last 90 days and 0.1% of searches end in a purchase.

€24K

revenue / yr

Units sold / yr2K
Search volume / yr-32.7%594K
Conversion rate0.1%
Avg price€36.46

Who owns the niche?

The top 5 brands hold 25% of demand, so 75% of the market is open.

75%

open market share

Brands · sellers85 · 117
Top-5 product click share24%
Open market75%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 101 products

Sponsored placement94%
New entrants (1y)9· 4 succeeded
Avg rating4.4★
Avg reviews1,806

Top Wohnzimmer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

€0€477€953€1K€2K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

85 falling

Sellers

117

Top-5 brand share

25%

Top 20: 63%

Top-5 click share

24%

Top 20: 58%

Open market

71%

  • YVONNEYI6%
  • Kldgris5%
  • Ruichang5%
  • Omdekor5%
  • GoMaihe4%
  • EPULLWUP4%

Wohnzimmer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume594KCVR0.1%Products101Brands85Top 5 Brands25%OOS Rate2.4%Rating4.4★Reviews1,806Avg BSR#187
35K25KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.5×

Top Wohnzimmer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wohnzimmer319K/yr
  • kerzen deko57K/yr
  • tischdeko esstisch32K/yr
  • esstisch deko alltag20K/yr
  • deko wohnzimmer modern zum hinstellen13K/yr
  • living room16K/yr
  • deko zum hinstellen13K/yr
  • tischdeko wohnzimmertisch10K/yr
  • wohndeko13K/yr
  • table decoration11K/yr

What reviews say buyers love and hate about Wohnzimmer

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Qualität insgesamt18%

Super Produkt

Helligkeit/Glanz/Glühen9%

Super Lampe

Preis-Leistungs-Verhältnis9%

Preis-Leistung super

Montage/Installation8%

Installation super easy

Design insgesamt7%

Design modern

What buyers complain about

52% of reviews
Qualität insgesamt12%

Ungenügende Qualität

Gesamtgröße9%

Wirkt kleiner als vermutet

Haltbarkeit7%

Nach 3 Monaten defekt

Montage/Installation5%

Aufbau unmöglich

Geruch4%

Stinkt

Wohnzimmer return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
30%
2Farbe
15%
3Qualität insgesamt
9%
4beworben Vs Tatsächliches Produkt
7%
5Defekt Material/Teile
5%

Common Wohnzimmer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wohnzimmer 46/100 on Amazon Germany — Skip it. The niche generates €24K/yr across 101 tracked products. 4 of 9 products launched in the last 360 days are still selling. Search demand moved -32.7% over the last 90 days.
Search demand for Wohnzimmer on Amazon Germany peaks in Jan–Nov, where the busiest month runs 2.5× the quietest.