- Flapen Score
- 37 / 100Ranks 569 of 678 Beleuchtung niches · −10 vs the category median of 4737
- Market size
- €90K/yr164K searches / yr
- 90-day growth
- -34.4%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 16 sellers
Flapen Score
Wled against its category
The dotted line is the Beleuchtung average. Past it, Wled is stronger. Inside it, weaker.
Market
The Wled market on Amazon at a glance
Shoppers on Amazon Germany searched for Wled 164K times last year and spent an estimated €90K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €90K a year.
- Searches, last 12 months
- 164K
- Growth, 90 days vs prior 90
- -34.4%
- Conversion, latest week
- 2.7%
- Market size, estimated
- €90Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- wled37K searches a year
02 · Price
A sale here is worth €20.36.
Listings sell for €20.36 on average, from €4.90 to €30.51. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €20.36 that is €2K to €5K a year per listing.
- Average price
- €20.36inside the $15 to $100 sweet spot
- Price range
- €4.90–€30.51
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€5K
- Returns
- 3.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #612 within Innenbeleuchtung. It carries 117 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 94%
- Out of stock, average day
- 12.3%
- Average rank
- #612in Innenbeleuchtung
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 117per listing
- Listings tracked
- 18
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Wled products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
16
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
8%
- Brand 174%
- Brand 25%
- Brand 34%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (4 brands, 8%)
Demand
Wled search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Wled search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wled37K/yr
- led controller33K/yr
- wled controller31K/yr
- gledopto10K/yr
- led controller 24v11K/yr
- led controller 12v9K/yr
- wled controller esp328K/yr
- led strip controller5K/yr
- gledopto wled3K/yr
- rgb controller 12v3K/yr
Reviews and returns
What reviews say buyers love and hate about Wled
We read the reviews and the return reasons for every product selling here.
“Keine Funktion”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wled questions
Answered from the same tracked data.









