Skip to content

Wlan Glühbirne E27

Fail

Demand is soft, at -54.2% this quarter, so Wlan Glühbirne E27 is a Fail.

Flapen Score
41
41 / 100
Ranks 497 of 678 Beleuchtung niches · −6 vs the category median of 47
Market size
€805K/yr784K searches / yr
90-day growth
-54.2%search demand this quarter
Competition
69%top-5 click share · 6 brands · 36 sellers

Flapen Score

Wlan Glühbirne E27 against its category

The dotted line is the Beleuchtung average. Past it, Wlan Glühbirne E27 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wlan Glühbirne E27 market on Amazon at a glance

Shoppers on Amazon Germany searched for Wlan Glühbirne E27 784K times last year and spent an estimated €805K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 784K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -54.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €805K a year.

Searches, last 12 months
784K
Growth, 90 days vs prior 90
-54.2%
Conversion, latest week
5.7%
Market size, estimated
€805Ka year
Peak month
November4.1× the quietest month
Top search term
smarte glühbirne wlan247K searches a year

02 · Price

A sale here is worth €17.90.

Listings sell for €17.90 on average, from €5.19 to €44.11. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At €17.90 that is €36K to €45K a year per listing.

Average price
€17.90inside the $15 to $100 sweet spot
Price range
€5.19–€44.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
€36K–€45K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Leuchtmittel. It carries 5,154 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#131in Leuchtmittel
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
5,154per listing
Listings tracked
19

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
41 months

Products

Top Wlan Glühbirne E27 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

€0€81K€161K€242K€322K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

36

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

0%

  • Govee44%
  • Tapo40%
  • Amazon Basics10%
  • Auxmir3%
  • Philips Hue2%
  • iLC2%
  • Open — no brand owns it (0%)

Demand

Wlan Glühbirne E27 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Wlan Glühbirne E27 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • smarte glühbirne wlan247K/yr
  • alexa glühbirne106K/yr
  • govee e2735K/yr
  • smarte glühbirne54K/yr
  • smart glühbirne43K/yr
  • smart bulb31K/yr
  • govee glühbirne29K/yr
  • tapo glühbirne50K/yr
  • e27 smart glühbirne18K/yr
  • tapo lampe19K/yr

Reviews and returns

What reviews say buyers love and hate about Wlan Glühbirne E27

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Helligkeit/Glanz/Glühen”
22%of negative reviews mention “Konnektivität – insgesamt”
2.7%of orders come back
“Verbindungsprobleme”
A buyer, on “Konnektivität – insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wlan Glühbirne E27 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data