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Wichtelhaus

Fail

Buyers convert on only 0.5% of searches, so Wichtelhaus is a Fail.

Flapen Score
46
46 / 100
Ranks 360 of 678 Beleuchtung niches · −1 vs the category median of 47
Market size
€31K/yr458K searches / yr
90-day growth
-34.1%search demand this quarter
Competition
44%top-5 click share · 24 brands · 62 sellers

Flapen Score

Wichtelhaus against its category

The dotted line is the Beleuchtung average. Past it, Wichtelhaus is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wichtelhaus market on Amazon at a glance

Shoppers on Amazon Germany searched for Wichtelhaus 458K times last year and spent an estimated €31K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €31K a year.

Searches, last 12 months
458K
Growth, 90 days vs prior 90
-34.1%
Conversion, latest week
0.5%
Market size, estimated
€31Ka year
Peak month
November73.7× the quietest month
Top search term
wichtelhaus308K searches a year

02 · Price

A sale here is worth €14.14.

Listings sell for €14.14 on average, from €3.59 to €36.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €14.14 that is €1K to €4K a year per listing.

Average price
€14.14under the $15 to $100 sweet spot
Price range
€3.59–€36.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #329 within Innenbeleuchtung. It carries 306 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
97%
Out of stock, average day
9.9%
Average rank
#329in Innenbeleuchtung
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
306per listing
Listings tracked
37

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Wichtelhaus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

62

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

44%

Top 20: 83%

Open market

35%

  • Brand 116%
  • Brand 215%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Wichtelhaus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 73.7×

Search terms

Top Wichtelhaus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wichtelhaus308K/yr
  • wichtel haus53K/yr
  • wichtelhaus holz9K/yr
  • wichtelhaus bausatz41K/yr
  • wichtelhaus bastelset10K/yr
  • wichtelhäuser6K/yr
  • wichtelhaus bausatz holz5K/yr
  • wichtelhaus weihnachten13K/yr
  • wichtelhaus kaufen6K/yr
  • wichtel haus weihnachten7K/yr

Reviews and returns

What reviews say buyers love and hate about Wichtelhaus

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “beworben Vs Tatsächliches Produkt”
2.1%of orders come back
“Die Beschreibung ist irreführend”
A buyer, on “beworben Vs Tatsächliches Produkt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Wichtelhaus questions

Answered from the same tracked data.