Wichtelhaus
FailBuyers convert on only 0.5% of searches, so Wichtelhaus is a Fail.
- Flapen Score
- 46 / 100Ranks 360 of 678 Beleuchtung niches · −1 vs the category median of 4746
- Market size
- €31K/yr458K searches / yr
- 90-day growth
- -34.1%search demand this quarter
- Competition
- 44%top-5 click share · 24 brands · 62 sellers
Flapen Score
Wichtelhaus against its category
The dotted line is the Beleuchtung average. Past it, Wichtelhaus is stronger. Inside it, weaker.
Market
The Wichtelhaus market on Amazon at a glance
Shoppers on Amazon Germany searched for Wichtelhaus 458K times last year and spent an estimated €31K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €31K a year.
- Searches, last 12 months
- 458K
- Growth, 90 days vs prior 90
- -34.1%
- Conversion, latest week
- 0.5%
- Market size, estimated
- €31Ka year
- Peak month
- November73.7× the quietest month
- Top search term
- wichtelhaus308K searches a year
02 · Price
A sale here is worth €14.14.
Listings sell for €14.14 on average, from €3.59 to €36.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €14.14 that is €1K to €4K a year per listing.
- Average price
- €14.14under the $15 to $100 sweet spot
- Price range
- €3.59–€36.32
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€4K
- Returns
- 2.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #329 within Innenbeleuchtung. It carries 306 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 97%
- Out of stock, average day
- 9.9%
- Average rank
- #329in Innenbeleuchtung
- Average rating
- 4.34 starsAmazon Germany average 4.37 stars
- Average reviews
- 306per listing
- Listings tracked
- 37
04 · Newcomers
0 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Wichtelhaus products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
62
Top-5 brand share
57%
Top 20: 97%
Top-5 click share
44%
Top 20: 83%
Open market
35%
- Brand 116%
- Brand 215%
- Brand 39%
- Brand 49%
- Brand 58%
- Brand 68%
Demand
Wichtelhaus search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 73.7×
Search terms
Top Wichtelhaus search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wichtelhaus308K/yr
- wichtel haus53K/yr
- wichtelhaus holz9K/yr
- wichtelhaus bausatz41K/yr
- wichtelhaus bastelset10K/yr
- wichtelhäuser6K/yr
- wichtelhaus bausatz holz5K/yr
- wichtelhaus weihnachten13K/yr
- wichtelhaus kaufen6K/yr
- wichtel haus weihnachten7K/yr
Reviews and returns
What reviews say buyers love and hate about Wichtelhaus
We read the reviews and the return reasons for every product selling here.
“Die Beschreibung ist irreführend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wichtelhaus questions
Answered from the same tracked data.









