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Wichtel Lichterkette Miniatur

Fail

Demand is soft, at -61.0% this quarter, so Wichtel Lichterkette Miniatur is a Fail.

Flapen Score
36
36 / 100
Ranks 587 of 678 Beleuchtung niches · −11 vs the category median of 47
Market size
€7K/yr46K searches / yr
90-day growth
-61.0%search demand this quarter
Competition
65%top-5 click share · 13 brands · 19 sellers

Flapen Score

Wichtel Lichterkette Miniatur against its category

The dotted line is the Beleuchtung average. Past it, Wichtel Lichterkette Miniatur is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wichtel Lichterkette Miniatur market on Amazon at a glance

Shoppers on Amazon Germany searched for Wichtel Lichterkette Miniatur 46K times last year and spent an estimated €7K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -61.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €7K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-61.0%
Conversion, latest week
2.9%
Market size, estimated
€7Ka year
Peak month
December65.5× the quietest month
Top search term
miniatur lichterkette8K searches a year

02 · Price

A sale here is worth €5.22.

Listings sell for €5.22 on average, from €3.24 to €8.31. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €5.22 that is €522 to €1K a year per listing.

Average price
€5.22under the $15 to $100 sweet spot
Price range
€3.24–€8.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€522–€1K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #383 within Lichterketten. It carries 1,113 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
25.6%
Average rank
#383in Lichterketten
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
1,113per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Wichtel Lichterkette Miniatur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

19

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

29%

  • Brand 123%
  • Brand 213%
  • Brand 311%
  • Brand 411%
  • Brand 57%
  • Brand 67%

Demand

Wichtel Lichterkette Miniatur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 65.5×

Search terms

Top Wichtel Lichterkette Miniatur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miniatur lichterkette8K/yr
  • wichtel lichterkette14K/yr
  • lichterkette wichtel7K/yr
  • wichtel lichterkette miniatur led16K/yr

Reviews and returns

What reviews say buyers love and hate about Wichtel Lichterkette Miniatur

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Helligkeit/Glanz/Glühen”
22%of negative reviews mention “Akkulaufzeit”
0.9%of orders come back
“Batterie nach 1 std leer”
A buyer, on “Akkulaufzeit”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wichtel Lichterkette Miniatur questions

Answered from the same tracked data.