Is Weihnachtsstern profitable to sell on Amazon Germany?

Flapen scores Weihnachtsstern 57 out of 100 on Amazon Germany, a Maybe. Shoppers spend €316K a year across 77 tracked products. 1 of the 17 products launched in the last year cleared the first-year sales bar. Search demand grew -50.7% in the last 90 days.

How competitive is the Weihnachtsstern niche on Amazon Germany?

53 brands and 67 sellers compete in Weihnachtsstern on Amazon Germany. The top 5 Weihnachtsstern products take 25% of clicks, and the top 5 brands take 32%.

What do buyers complain about in Weihnachtsstern?

Weihnachtsstern buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, and Helligkeit/Glanz/Glühen. An estimated 2.7% of orders come back.

When does demand for Weihnachtsstern peak?

Search demand for Weihnachtsstern on Amazon Germany peaks in Nov–Dec, and the busiest month runs 113.3× the quietest.

What does it cost to enter the Weihnachtsstern niche?

Weihnachtsstern sells for €14.67 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.18 to €41.14. The average product has 632 reviews, the count a new listing must catch up to.

Weihnachtsstern

Maybe

The top 5 brands take only 32% of clicks. But demand is soft, at -50.7% this quarter, so Weihnachtsstern is a Maybe.

Filters No Dominant Brand Low Review Barrier

Flapen Score: 57
57 / 100Top 18% of 678 Beleuchtung niches · +10 vs the category median of 47
Market size: €316K/yr1.3M searches / yr
90-day growth: -50.7%search demand this quarter
Competition: 25%top-5 click share · 53 brands · 67 sellers

Flapen Score

Weihnachtsstern against its category

The dotted line is the Beleuchtung average. Past it, Weihnachtsstern is stronger. Inside it, weaker.

57Maybe

This niche Category average

See the method

Market

The Weihnachtsstern market on Amazon at a glance

Shoppers on Amazon Germany searched for Weihnachtsstern 1.3M times last year and spent an estimated €316K. The top 5 brands take 32% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -50.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €316K a year.

Searches, last 12 months: 1.3M
Growth, 90 days vs prior 90: -50.7%
Conversion, latest week: 1.6%
Market size, estimated: €316Ka year
Peak month: December113.3× the quietest month
Top search term: stern106K searches a year

02 · Price

A sale here is worth €14.67.

Listings sell for €14.67 on average, from €1.18 to €41.14. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €14.67 that is €4K to €7K a year per listing.

Average price: €14.67under the $15 to $100 sweet spot
Price range: €1.18–€41.14
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 250–500
Revenue per listing a year: €4K–€7K
Returns: 2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #305 within Lichterketten. It carries 632 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 86%
Out of stock, average day: 20.0%
Average rank: #305in Lichterketten
Average rating: 4.26 starsAmazon Germany average 4.37 stars
Average reviews: 632per listing
Listings tracked: 77

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 17
Successful launches: 1Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Weihnachtsstern products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

53 rising

Sellers

Top-5 brand share

32%

Top 20: 72%

Top-5 click share

25%

Top 20: 55%

Open market

64%

Brand 19%
Brand 27%
Brand 36%
Brand 45%
Brand 54%
Brand 64%

Demand

Weihnachtsstern search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 113.3×

Search terms

Top Weihnachtsstern search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

stern106K/yr -15.8%0.5% conv.
weihnachtsstern beleuchtet319K/yr -76.1%0.7% conv.
led stern107K/yr -69.2%0.4% conv.
weihnachtsstern225K/yr -73.8%0.1% conv.
leuchtstern62K/yr -57.5%1.6% conv.
leuchtender stern21K/yr -59.2%0.4% conv.
led sterne20K/yr -57.8%0.5% conv.
weihnachtssterne43K/yr -63.3%0.0% conv.
stern led15K/yr -53.9%0.5% conv.
weihnachtssterne mit beleuchtung51K/yr -79.4%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Weihnachtsstern

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Helligkeit/Glanz/Glühen”

12%of negative reviews mention “Gesamtgröße”

2.7%of orders come back

“sind zwar klein”

A buyer, on “Gesamtgröße”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Beleuchtung niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Weihnachtsstern questions

Answered from the same tracked data.

Categories