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Weihnachtsgeschenke Für Freundin

Fail

Demand is soft, at -25.2% this quarter, so Weihnachtsgeschenke Für Freundin is a Fail.

Flapen Score
45
45 / 100
Ranks 394 of 678 Beleuchtung niches · −2 vs the category median of 47
Market size
€75K/yr686K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
42%top-5 click share · 34 brands · 66 sellers

Flapen Score

Weihnachtsgeschenke Für Freundin against its category

The dotted line is the Beleuchtung average. Past it, Weihnachtsgeschenke Für Freundin is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weihnachtsgeschenke Für Freundin market on Amazon at a glance

Shoppers on Amazon Germany searched for Weihnachtsgeschenke Für Freundin 686K times last year and spent an estimated €75K. The top 5 brands take 44% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 686K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €75K a year.

Searches, last 12 months
686K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
1.0%
Market size, estimated
€75Ka year
Top search term
freundinnen geschenk150K searches a year

02 · Price

A sale here is worth €10.75.

Listings sell for €10.75 on average, from €3.58 to €20.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At €10.75 that is €0 to €1K a year per listing.

Average price
€10.75under the $15 to $100 sweet spot
Price range
€3.58–€20.95
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #111 within Innenbeleuchtung. It carries 508 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#111in Innenbeleuchtung
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
508per listing
Listings tracked
41

04 · Newcomers

6 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
6Amazon's first-year sales bar
Average brand age
24 months

Products

Top Weihnachtsgeschenke Für Freundin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

34 falling

Sellers

66

Top-5 brand share

44%

Top 20: 86%

Top-5 click share

42%

Top 20: 79%

Open market

52%

  • Brand 116%
  • Brand 211%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Weihnachtsgeschenke Für Freundin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25Holiday '25DecJanFebMarAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 13.2× · 11 of 12 months tracked

Search terms

Top Weihnachtsgeschenke Für Freundin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freundinnen geschenk150K/yr
  • geburtstagsgeschenk beste freundin50K/yr
  • geschenke freundin67K/yr
  • freundinnen geschenkideen72K/yr
  • geschenke für freundinnen54K/yr
  • persönliches geschenk freundin15K/yr
  • freundinnen geschenke23K/yr
  • geschenk für eine gute freundin14K/yr
  • geschenk freundinnen19K/yr
  • geschenke für gute freundin15K/yr

Reviews and returns

What reviews say buyers love and hate about Weihnachtsgeschenke Für Freundin

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Geschenk Zweck”
15%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.6%of orders come back
“Preis Leistung negativ”
A buyer, on “Preis-Leistungs-Verhältnis”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Weihnachtsgeschenke Für Freundin questions

Answered from the same tracked data.