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Weihnachtsdorf

Fail

Demand is soft, at -55.2% this quarter, so Weihnachtsdorf is a Fail.

Flapen Score
49
49 / 100
Top 38% of 678 Beleuchtung niches · +2 vs the category median of 47
Market size
€71K/yr617K searches / yr
90-day growth
-55.2%search demand this quarter
Competition
41%top-5 click share · 22 brands · 35 sellers

Flapen Score

Weihnachtsdorf against its category

The dotted line is the Beleuchtung average. Past it, Weihnachtsdorf is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weihnachtsdorf market on Amazon at a glance

Shoppers on Amazon Germany searched for Weihnachtsdorf 617K times last year and spent an estimated €71K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 617K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €71K a year.

Searches, last 12 months
617K
Growth, 90 days vs prior 90
-55.2%
Conversion, latest week
0.4%
Market size, estimated
€71Ka year
Peak month
November275.6× the quietest month
Top search term
weihnachtsdorf177K searches a year

02 · Price

A sale here is worth €31.95.

Listings sell for €31.95 on average, from €3.59 to €108.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €31.95 that is €0 to €3K a year per listing.

Average price
€31.95inside the $15 to $100 sweet spot
Price range
€3.59–€108.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 36.9% of listings are out of stock. The average listing ranks #1,791 within Innenbeleuchtung. It carries 311 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
69%
Out of stock, average day
36.9%
Average rank
#1,791in Innenbeleuchtung
Average rating
4.26 starsAmazon Germany average 4.37 stars
Average reviews
311per listing
Listings tracked
29

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Weihnachtsdorf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

35

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

41%

Top 20: 86%

Open market

36%

  • Brand 125%
  • Brand 212%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Weihnachtsdorf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 275.6×

Search terms

Top Weihnachtsdorf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weihnachtsdorf177K/yr
  • weihnachtsdorf mit beleuchtung129K/yr
  • weihnachtsdorf häuser27K/yr
  • weihnachtsstadt19K/yr
  • luville weihnachtsdorf15K/yr
  • christmas village18K/yr
  • weihnachtshäuser27K/yr
  • weihnachtshaus beleuchtet26K/yr
  • weihnachtshaus19K/yr
  • weihnachtsdorf zubehör25K/yr

Reviews and returns

What reviews say buyers love and hate about Weihnachtsdorf

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Montage/Installation”
2.3%of orders come back
“Ca.7Std Bauzeit, nix für Anfänger”
A buyer, on “Montage/Installation”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Weihnachtsdorf questions

Answered from the same tracked data.