Is Weihnachtsdeko profitable to sell on Amazon Germany?

Flapen scores Weihnachtsdeko 54 out of 100 on Amazon Germany, a Maybe. Shoppers spend €696K a year across 44 tracked products. 0 of the 12 products launched in the last year cleared the first-year sales bar. Search demand grew -65.7% in the last 90 days.

How competitive is the Weihnachtsdeko niche on Amazon Germany?

38 brands and 95 sellers compete in Weihnachtsdeko on Amazon Germany. The top 5 Weihnachtsdeko products take 39% of clicks, and the top 5 brands take 40%.

What do buyers complain about in Weihnachtsdeko?

Weihnachtsdeko buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Haltbarkeit, and Qualität insgesamt. An estimated 1.9% of orders come back.

When does demand for Weihnachtsdeko peak?

Search demand for Weihnachtsdeko on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 304.4× the quietest.

What does it cost to enter the Weihnachtsdeko niche?

Weihnachtsdeko sells for €16.93 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €4.79 to €165.71. The average product has 818 reviews, the count a new listing must catch up to.

Weihnachtsdeko

Maybe

The top 5 brands take only 40% of clicks. But demand is soft, at -65.7% this quarter, so Weihnachtsdeko is a Maybe.

Filters No Dominant Brand Low Review Barrier

Flapen Score: 54
54 / 100Top 24% of 678 Beleuchtung niches · +7 vs the category median of 47
Market size: €696K/yr17.1M searches / yr
90-day growth: -65.7%search demand this quarter
Competition: 39%top-5 click share · 38 brands · 95 sellers

Flapen Score

Weihnachtsdeko against its category

The dotted line is the Beleuchtung average. Past it, Weihnachtsdeko is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Weihnachtsdeko market on Amazon at a glance

Shoppers on Amazon Germany searched for Weihnachtsdeko 17.1M times last year and spent an estimated €696K. The top 5 brands take 40% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 17.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -65.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €696K a year.

Searches, last 12 months: 17.1M
Growth, 90 days vs prior 90: -65.7%
Conversion, latest week: 0.2%
Market size, estimated: €696Ka year
Peak month: November304.4× the quietest month
Top search term: weihnachtsdeko6.3M searches a year

02 · Price

A sale here is worth €16.93.

Listings sell for €16.93 on average, from €4.79 to €165.71. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 500 to 750 of them. At €16.93 that is €8K to €13K a year per listing.

Average price: €16.93inside the $15 to $100 sweet spot
Price range: €4.79–€165.71
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 150K–200K
Units per listing a year: 500–750
Revenue per listing a year: €8K–€13K
Returns: 1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #549 within Innenbeleuchtung. It carries 818 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 66%
Prime listings: 93%
Out of stock, average day: 27.8%
Average rank: #549in Innenbeleuchtung
Average rating: 4.44 starsAmazon Germany average 4.37 stars
Average reviews: 818per listing
Listings tracked: 44

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 12
Successful launches: 0Amazon's first-year sales bar
Average brand age: 32 months

Products

Top Weihnachtsdeko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

Top-5 brand share

40%

Top 20: 82%

Top-5 click share

39%

Top 20: 77%

Open market

55%

Brand 114%
Brand 210%
Brand 36%
Brand 46%
Brand 55%
Brand 64%

Demand

Weihnachtsdeko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 304.4×

Search terms

Top Weihnachtsdeko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

weihnachtsdeko6.3M/yr -58.0%0.2% conv.
weihnachten2.4M/yr -11.8%0.1% conv.
weihnachten deko573K/yr +10.2%0.1% conv.
weihnachtsbeleuchtung außen1.1M/yr -61.5%0.1% conv.
weihnachtsdeko outdoor2.0M/yr -91.2%0.2% conv.
christmas decorations458K/yr +26.0%0.1% conv.
weihnachtsbeleuchtung528K/yr -69.0%0.0% conv.
weihnachtsdeko innen1.3M/yr -21.2%0.1% conv.
deko weihnachten376K/yr -22.2%0.0% conv.
weihnachten sale90K/yr -71.2%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Weihnachtsdeko

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Haftung/Klebrigkeit”

19%of negative reviews mention “Haftung/Klebrigkeit”

1.9%of orders come back

“Doppelklebestreifen”

A buyer, on “Haftung/Klebrigkeit”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Weihnachtsdeko questions

Answered from the same tracked data.

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