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Weihnachtsdeko

Maybe

The top 5 brands take only 40% of clicks. But demand is soft, at -65.7% this quarter, so Weihnachtsdeko is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 678 Beleuchtung niches · +7 vs the category median of 47
Market size
€696K/yr17.1M searches / yr
90-day growth
-65.7%search demand this quarter
Competition
39%top-5 click share · 38 brands · 95 sellers

Flapen Score

Weihnachtsdeko against its category

The dotted line is the Beleuchtung average. Past it, Weihnachtsdeko is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weihnachtsdeko market on Amazon at a glance

Shoppers on Amazon Germany searched for Weihnachtsdeko 17.1M times last year and spent an estimated €696K. The top 5 brands take 40% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 17.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -65.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €696K a year.

Searches, last 12 months
17.1M
Growth, 90 days vs prior 90
-65.7%
Conversion, latest week
0.2%
Market size, estimated
€696Ka year
Peak month
November304.4× the quietest month
Top search term
weihnachtsdeko6.3M searches a year

02 · Price

A sale here is worth €16.93.

Listings sell for €16.93 on average, from €4.79 to €165.71. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 500 to 750 of them. At €16.93 that is €8K to €13K a year per listing.

Average price
€16.93inside the $15 to $100 sweet spot
Price range
€4.79–€165.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
150K–200K
Units per listing a year
500–750
Revenue per listing a year
€8K–€13K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #549 within Innenbeleuchtung. It carries 818 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
93%
Out of stock, average day
27.8%
Average rank
#549in Innenbeleuchtung
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
818per listing
Listings tracked
44

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Weihnachtsdeko products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

€0€28K€56K€84K€111K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

95

Est. top-5 brand share

40%

Top 20: 82%

Est. top-5 click share

39%

Top 20: 77%

Open market

55%

  • Niorasen14%
  • NDLTER10%
  • Hoqque6%
  • JINGTOPS6%
  • Glovios5%
  • Niofind4%

Demand

Weihnachtsdeko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.8M1.3MPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 304.4×

Search terms

Top Weihnachtsdeko search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • weihnachtsdeko6.3M/yr
  • weihnachten2.4M/yr
  • weihnachten deko573K/yr
  • weihnachtsbeleuchtung außen1.1M/yr
  • weihnachtsdeko outdoor2.0M/yr
  • christmas decorations458K/yr
  • weihnachtsbeleuchtung528K/yr
  • weihnachtsdeko innen1.3M/yr
  • deko weihnachten376K/yr
  • weihnachten sale90K/yr

Reviews and returns

What reviews say buyers love and hate about Weihnachtsdeko

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Haftung/Klebrigkeit”
19%of negative reviews mention “Haftung/Klebrigkeit”
1.9%of orders come back
“Doppelklebestreifen”
A buyer, on “Haftung/Klebrigkeit”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Weihnachtsdeko questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data