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Wecker Licht

Fail

Demand is soft, at -43.7% this quarter, so Wecker Licht is a Fail.

Flapen Score
48
48 / 100
Top 44% of 678 Beleuchtung niches · +1 vs the category median of 47
Market size
€45K/yr98K searches / yr
90-day growth
-43.7%search demand this quarter
Competition
28%top-5 click share · 49 brands · 227 sellers

Flapen Score

Wecker Licht against its category

The dotted line is the Beleuchtung average. Past it, Wecker Licht is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wecker Licht market on Amazon at a glance

Shoppers on Amazon Germany searched for Wecker Licht 98K times last year and spent an estimated €45K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-43.7%
Conversion, latest week
1.4%
Market size, estimated
€45Ka year
Peak month
December3.2× the quietest month
Top search term
wecker licht24K searches a year

02 · Price

A sale here is worth €33.40.

Listings sell for €33.40 on average, from €8.37 to €138.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €33.40 that is €0 to €3K a year per listing.

Average price
€33.40inside the $15 to $100 sweet spot
Price range
€8.37–€138.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
4.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #111 within Innenbeleuchtung. It carries 698 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
4.1%
Average rank
#111in Innenbeleuchtung
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
698per listing
Listings tracked
75

04 · Newcomers

17 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
17Amazon's first-year sales bar
Average brand age
31 months

Products

Top Wecker Licht products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

49 rising

Sellers

227

Top-5 brand share

39%

Top 20: 81%

Top-5 click share

28%

Top 20: 64%

Open market

61%

  • Brand 18%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Wecker Licht search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Wecker Licht search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wecker licht24K/yr
  • licht wecker23K/yr
  • wecker vogelgezwitscher10K/yr
  • bluetooth wecker8K/yr
  • wecker bluetooth7K/yr
  • nachtlicht mit uhr8K/yr
  • wecker mit vogelgezwitscher6K/yr
  • uhr mit licht5K/yr
  • nachtlicht wecker5K/yr
  • licht wecker uhr3K/yr

Reviews and returns

What reviews say buyers love and hate about Wecker Licht

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Qualität insgesamt”
12%of negative reviews mention “Geräuschpegel”
4.5%of orders come back
“Weckgeräusche sind fragwürdig”
A buyer, on “Geräuschpegel”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wecker Licht questions

Answered from the same tracked data.