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Wc Licht

Fail

Prices span $5.66–$12.41, mostly outside the sweet spot, so Wc Licht is a Fail.

Flapen Score
36
36 / 100
Ranks 587 of 678 Beleuchtung niches · −11 vs the category median of 47
Market size
€25K/yr50K searches / yr
90-day growth
-37.8%search demand this quarter
Competition
80%top-5 click share · 11 brands · 15 sellers

Flapen Score

Wc Licht against its category

The dotted line is the Beleuchtung average. Past it, Wc Licht is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wc Licht market on Amazon at a glance

Shoppers on Amazon Germany searched for Wc Licht 50K times last year and spent an estimated €25K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €25K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
5.9%
Market size, estimated
€25Ka year
Peak month
December3.6× the quietest month
Top search term
toilettenlicht mit bewegungsmelder12K searches a year

02 · Price

A sale here is worth €8.27.

Listings sell for €8.27 on average, from €5.66 to €12.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €8.27 that is €827 to €2K a year per listing.

Average price
€8.27under the $15 to $100 sweet spot
Price range
€5.66–€12.41
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€827–€2K
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.5% of listings are out of stock. The average listing ranks #747 within Bad-Beleuchtung. It carries 1,489 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
33.5%
Average rank
#747in Bad-Beleuchtung
Average rating
4.01 starsAmazon Germany average 4.37 stars
Average reviews
1,489per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Wc Licht products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

15

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

15%

  • Brand 134%
  • Brand 215%
  • Brand 314%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (5 brands, 15%)

Demand

Wc Licht search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Wc Licht search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilettenlicht mit bewegungsmelder12K/yr
  • wc licht10K/yr
  • toilettenlicht9K/yr
  • wc licht mit bewegungsmelder7K/yr
  • toilettenbeleuchtung5K/yr
  • toiletten licht4K/yr
  • wc beleuchtung3K/yr

Reviews and returns

What reviews say buyers love and hate about Wc Licht

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Helligkeit/Glanz/Glühen”
25%of negative reviews mention “Qualität insgesamt”
2.0%of orders come back
“Qualität ungenügend”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wc Licht questions

Answered from the same tracked data.