Is Wandleuchte Aussen profitable to sell on Amazon Germany?

Flapen scores Wandleuchte Aussen 66 out of 100 on Amazon Germany, a Pass. Shoppers spend €448K a year across 66 tracked products. 2 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew +51.7% in the last 90 days.

How competitive is the Wandleuchte Aussen niche on Amazon Germany?

43 brands and 88 sellers compete in Wandleuchte Aussen on Amazon Germany. The top 5 Wandleuchte Aussen products take 27% of clicks, and the top 5 brands take 39%.

What do buyers complain about in Wandleuchte Aussen?

Wandleuchte Aussen buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and Helligkeit/Glanz/Glühen. An estimated 2.7% of orders come back.

When does demand for Wandleuchte Aussen peak?

Search demand for Wandleuchte Aussen on Amazon Germany peaks in Nov, and the busiest month runs 2.4× the quietest.

What does it cost to enter the Wandleuchte Aussen niche?

Wandleuchte Aussen sells for €28.67 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €9.45 to €126.16. The average product has 612 reviews, the count a new listing must catch up to.

Wandleuchte Aussen

Pass

Wandleuchte Aussen scores 66 out of 100, a Pass. Shoppers spend an estimated $448K a year here, search demand grew +51.7% this quarter, and an estimated 2.7% of orders come back.

Filters No Dominant Brand

Flapen Score: 66
66 / 100Top 5% of 678 Beleuchtung niches · +19 vs the category median of 47
Market size: €448K/yr1.8M searches / yr
90-day growth: +51.7%search demand this quarter
Competition: 27%top-5 click share · 43 brands · 88 sellers

Flapen Score

Wandleuchte Aussen against its category

The dotted line is the Beleuchtung average. Past it, Wandleuchte Aussen is stronger. Inside it, weaker.

66Pass

This niche Category average

See the method

Market

The Wandleuchte Aussen market on Amazon at a glance

Shoppers on Amazon Germany searched for Wandleuchte Aussen 1.8M times last year and spent an estimated €448K. The top 5 brands take 39% of clicks. Demand peaks in Nov. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +51.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €448K a year.

Searches, last 12 months: 1.8M
Growth, 90 days vs prior 90: +51.7%
Conversion, latest week: 0.9%
Market size, estimated: €448Ka year
Peak month: November2.4× the quietest month
Top search term: wandleuchte aussen211K searches a year

02 · Price

A sale here is worth €28.67.

Listings sell for €28.67 on average, from €9.45 to €126.16. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At €28.67 that is €3K to €7K a year per listing.

Average price: €28.67inside the $15 to $100 sweet spot
Price range: €9.45–€126.16
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 100–250
Revenue per listing a year: €3K–€7K
Returns: 2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #162 within Außenbeleuchtung. It carries 612 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 100%
Out of stock, average day: 7.0%
Average rank: #162in Außenbeleuchtung
Average rating: 4.44 starsAmazon Germany average 4.37 stars
Average reviews: 612per listing
Listings tracked: 66

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months: 8
Successful launches: 2Amazon's first-year sales bar
Average brand age: 39 months

Products

Top Wandleuchte Aussen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

43 falling

Sellers

Top-5 brand share

39%

Top 20: 83%

Top-5 click share

27%

Top 20: 62%

Open market

57%

Brand 119%
Brand 25%
Brand 35%
Brand 45%
Brand 55%
Brand 65%

Demand

Wandleuchte Aussen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 2.4×

Search terms

Top Wandleuchte Aussen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wandleuchte aussen211K/yr +97.9%0.5% conv.
aussenlampe wand248K/yr +33.3%0.8% conv.
außenlampe230K/yr +35.8%0.7% conv.
outdoor lampe110K/yr +95.7%0.3% conv.
außenwandleuchten144K/yr +28.6%0.2% conv.
außenleuchte134K/yr +8.4%0.4% conv.
wandlampe aussen80K/yr +108.1%0.5% conv.
ausenbeleutung hauswand91K/yr +59.5%0.5% conv.
aussenlampe90K/yr +17.8%0.5% conv.
außenleuchte wand62K/yr +58.1%0.7% conv.

Reviews and returns

What reviews say buyers love and hate about Wandleuchte Aussen

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Helligkeit/Glanz/Glühen”

14%of negative reviews mention “Haltbarkeit”

2.7%of orders come back

“Nach kurzer Nutzung defekt”

A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Wandleuchte Aussen questions

Answered from the same tracked data.

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