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Wandleuchte Aussen

Wandleuchte Aussen shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

66
Worth a look

Top 5% of 678 Beleuchtung niches · +19 vs the category median of 47

Market size 58Growth 70Conversion 11Competition 88Returns 58Price range 73Avg price 95Brand share 95Review moat 72Quality gap 52
This niche Category average · 678 niches

Is Wandleuchte Aussen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wandleuchte Aussen is a €448K/yr Amazon Germany market (1.8M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Nov. Verdict: Worth a look — 66/100.

Wandleuchte Aussen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +51.7% over the last 90 days and 0.9% of searches end in a purchase.

€448K

revenue / yr

Units sold / yr25K
Search volume / yr+51.7%1.8M
Conversion rate0.9%
Avg price€28.67

Who owns the niche?

The top 5 brands hold 39% of demand, so 61% of the market is open.

61%

open market share

Brands · sellers43 · 88
Top-5 product click share27%
Open market61%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 66 products

Sponsored placement97%
New entrants (1y)8· 2 succeeded
Avg rating4.4★
Avg reviews612

Top Wandleuchte Aussen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

€0€13K€27K€40K€54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

88

Top-5 brand share

39%

Top 20: 83%

Top-5 click share

27%

Top 20: 62%

Open market

57%

  • Klighten19%
  • Lightsjoy5%
  • K-Bright5%
  • Scandinavian home Lysea5%
  • EDISHINE5%
  • CELAVY5%

Wandleuchte Aussen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR0.9%Products66Brands43Top 5 Brands39%OOS Rate7.0%Rating4.4★Reviews612Avg BSR#162
70K50KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.4×

Top Wandleuchte Aussen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wandleuchte aussen211K/yr
  • aussenlampe wand248K/yr
  • außenlampe230K/yr
  • outdoor lampe110K/yr
  • außenwandleuchten144K/yr
  • außenleuchte134K/yr
  • wandlampe aussen80K/yr
  • ausenbeleutung hauswand91K/yr
  • aussenlampe90K/yr
  • außenleuchte wand62K/yr

What reviews say buyers love and hate about Wandleuchte Aussen

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Helligkeit/Glanz/Glühen41%

Super Lampe

Qualität insgesamt14%

Super Produkt

Preis-Leistungs-Verhältnis8%

Preis/Leistung super

Montage/Installation6%

Installation

Design insgesamt5%

modernes Design mit klaren Formen

What buyers complain about

59% of reviews
Haltbarkeit14%

Nach kurzer Nutzung defekt

Qualität insgesamt11%

Schlechte Qualität, defekter Artikel

Helligkeit/Glanz/Glühen10%

Beleuchtung funktioniert nicht mehr

Montage/Installation6%

Installation war ein kleiner Kampf

Gesamtgröße4%

Kleiner als gedacht

Wandleuchte Aussen return rate & reasons

Why buyers send it back, as a share of all return requests.

2.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
38%
2Farbe
9%
3Helligkeit/Glanz/Glühen
8%
4Defekt Material/Teile
6%
5Funktionalität insgesamt
6%

Common Wandleuchte Aussen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wandleuchte Aussen 66/100 on Amazon Germany — Worth a look. The niche generates €448K/yr across 66 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved +51.7% over the last 90 days.
Search demand for Wandleuchte Aussen on Amazon Germany peaks in Nov, where the busiest month runs 2.4× the quietest.