Is Vava Nachtlicht profitable to sell on Amazon Germany?

Flapen scores Vava Nachtlicht 35 out of 100 on Amazon Germany, a Fail. Shoppers spend €73K a year across 10 tracked products. 2 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew -25.0% in the last 90 days.

How competitive is the Vava Nachtlicht niche on Amazon Germany?

4 brands and 7 sellers compete in Vava Nachtlicht on Amazon Germany. The top 5 Vava Nachtlicht products take 83% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Vava Nachtlicht?

Vava Nachtlicht buyers on Amazon Germany complain most about Akkulaufzeit, Haltbarkeit, and Aufladen. An estimated 2.6% of orders come back.

When does demand for Vava Nachtlicht peak?

Search demand for Vava Nachtlicht on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Vava Nachtlicht niche?

Vava Nachtlicht sells for €16.19 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €10.42 to €24.45. The average product has 478 reviews, the count a new listing must catch up to.

Vava Nachtlicht

Fail

The top 5 brands take 100% of clicks, so Vava Nachtlicht is a Fail.

Flapen Score: 35
35 / 100Ranks 596 of 678 Beleuchtung niches · −12 vs the category median of 47
Market size: €73K/yr88K searches / yr
90-day growth: -25.0%search demand this quarter
Competition: 83%top-5 click share · 4 brands · 7 sellers

Flapen Score

Vava Nachtlicht against its category

The dotted line is the Beleuchtung average. Past it, Vava Nachtlicht is stronger. Inside it, weaker.

35Fail

This niche Category average

See the method

Market

The Vava Nachtlicht market on Amazon at a glance

Shoppers on Amazon Germany searched for Vava Nachtlicht 88K times last year and spent an estimated €73K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €73K a year.

Searches, last 12 months: 88K
Growth, 90 days vs prior 90: -25.0%
Conversion, latest week: 5.1%
Market size, estimated: €73Ka year
Peak month: November1.9× the quietest month
Top search term: eggy egg13K searches a year

02 · Price

A sale here is worth €16.19.

Listings sell for €16.19 on average, from €10.42 to €24.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €16.19 that is €4K to €8K a year per listing.

Average price: €16.19inside the $15 to $100 sweet spot
Price range: €10.42–€24.45
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 250–500
Revenue per listing a year: €4K–€8K
Returns: 2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #53 within Innenbeleuchtung. It carries 478 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 1.9%
Average rank: #53in Innenbeleuchtung
Average rating: 4.43 starsAmazon Germany average 4.37 stars
Average reviews: 478per listing
Listings tracked: 10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 28 months

Products

Top Vava Nachtlicht products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Brand 182%
Brand 210%
Brand 35%
Brand 43%
Open — no brand owns it (0%)

Demand

Vava Nachtlicht search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Vava Nachtlicht search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

eggy egg13K/yr -5.9%4.0% conv.
eggy egg nachtlicht21K/yr -32.5%4.0% conv.
nachtlicht küken10K/yr -20.5%2.9% conv.
nachtlicht ei9K/yr -25.5%6.5% conv.
vava nachtlicht7K/yr -28.5%3.3% conv.
vava4K/yr +0.1%0.5% conv.
baby eggy nachtlicht4K/yr -30.1%4.3% conv.
megalight eggy egg3K/yr -27.9%3.9% conv.
eggy3K/yr -18.6%3.1% conv.
küken nachtlicht4K/yr -38.8%3.5% conv.

Reviews and returns

What reviews say buyers love and hate about Vava Nachtlicht

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Helligkeit/Glanz/Glühen”

18%of negative reviews mention “Akkulaufzeit”

2.6%of orders come back

“Akku hält nicht so lange”

A buyer, on “Akkulaufzeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Beleuchtung niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Vava Nachtlicht questions

Answered from the same tracked data.

Categories