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Valentinstag Deko

soft demand (-81.8% this quarter) — Valentinstag Deko doesn't clear our bar today.

Flapen Score

49
Skip it

Top 38% of 678 Beleuchtung niches · +2 vs the category median of 47

Market size 17Growth 0Conversion 36Competition 84Returns 96Price range 46Avg price 24Brand share 96Review moat 69Quality gap 47
This niche Category average · 678 niches

Is Valentinstag Deko profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Valentinstag Deko is a €68K/yr Amazon Germany market (278K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.

Valentinstag Deko: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -81.8% over the last 90 days and 2.9% of searches end in a purchase.

€68K

revenue / yr

Units sold / yr13K
Search volume / yr-81.8%278K
Conversion rate2.9%
Avg price€8.52

Who owns the niche?

The top 5 brands hold 33% of demand, so 67% of the market is open.

67%

open market share

Brands · sellers59 · 81
Top-5 product click share31%
Open market67%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 63 products

Sponsored placement89%
New entrants (1y)13· 0 succeeded
Avg rating4.5★
Avg reviews744

Top Valentinstag Deko products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

€0€2K€4K€6K€8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

59 falling

Sellers

81

Top-5 brand share

33%

Top 20: 71%

Top-5 click share

31%

Top 20: 67%

Open market

63%

  • hellum8%
  • GoldRock8%
  • Jonami6%
  • THE TWIDDLERS6%
  • ParPix5%
  • WTZWYFWJ4%

Valentinstag Deko demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume278KCVR2.9%Products63Brands59Top 5 Brands33%OOS Rate16.0%Rating4.5★Reviews744Avg BSR#308
45K35KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 26.1×

Top Valentinstag Deko search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • herz deko69K/yr
  • herzen deko26K/yr
  • deko herzen13K/yr
  • romantische deko16K/yr
  • deko liebe7K/yr
  • valentinstag deko110K/yr
  • herzdeko4K/yr
  • deko valentinstag16K/yr
  • valentinstag tischdeko4K/yr
  • valentinstag dekoration5K/yr

What reviews say buyers love and hate about Valentinstag Deko

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Qualität insgesamt23%

Top Produkt

Geschenk Zweck18%

Bestes Geschenk

beworben Vs Tatsächliches Produkt12%

Ansonsten aber so wie auf dem Bild

Farbe5%

schöne bunte Herzen

Preis-Leistungs-Verhältnis5%

Hat sich gelohnt

What buyers complain about

79% of reviews
Qualität insgesamt20%

Größter Müll

Gesamtgröße13%

Kleiner als erwartet

Preis-Leistungs-Verhältnis10%

Zu teuer

Montage/Installation7%

Leider zusammen gebaut geliefert

Haltbarkeit7%

Ein gutes Dreiviertel der Kerzen ist nach gerade mal 3 Minuten schon ausgegangen, der Rest ist nach spätestens 10 Minuten ausgegangen

Valentinstag Deko return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
52%
2Qualität insgesamt
9%
3Farbe
8%
4beworben Vs Tatsächliches Produkt
5%
5Defekt Material/Teile
4%

Common Valentinstag Deko questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Valentinstag Deko 49/100 on Amazon Germany — Skip it. The niche generates €68K/yr across 63 tracked products. 0 of 13 products launched in the last 360 days are still selling. Search demand moved -81.8% over the last 90 days.
Search demand for Valentinstag Deko on Amazon Germany peaks in Jan–Feb, where the busiest month runs 26.1× the quietest.