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Valentinstag Deko

Fail

Demand is soft, at -81.8% this quarter, so Valentinstag Deko is a Fail.

Flapen Score
49
49 / 100
Top 38% of 678 Beleuchtung niches · +2 vs the category median of 47
Market size
€68K/yr278K searches / yr
90-day growth
-81.8%search demand this quarter
Competition
31%top-5 click share · 59 brands · 81 sellers

Flapen Score

Valentinstag Deko against its category

The dotted line is the Beleuchtung average. Past it, Valentinstag Deko is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentinstag Deko market on Amazon at a glance

Shoppers on Amazon Germany searched for Valentinstag Deko 278K times last year and spent an estimated €68K. The top 5 brands take 33% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -81.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €68K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-81.8%
Conversion, latest week
2.9%
Market size, estimated
€68Ka year
Peak month
February26.1× the quietest month
Top search term
herz deko69K searches a year

02 · Price

A sale here is worth €8.52.

Listings sell for €8.52 on average, from €2.97 to €25.44. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €8.52 that is €852 to €2K a year per listing.

Average price
€8.52under the $15 to $100 sweet spot
Price range
€2.97–€25.44
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€852–€2K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #308 within Lichterketten. It carries 744 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
16.0%
Average rank
#308in Lichterketten
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
744per listing
Listings tracked
63

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Valentinstag Deko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

59 falling

Sellers

81

Top-5 brand share

33%

Top 20: 71%

Top-5 click share

31%

Top 20: 67%

Open market

63%

  • Brand 18%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Valentinstag Deko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 26.1×

Search terms

Top Valentinstag Deko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • herz deko69K/yr
  • herzen deko26K/yr
  • deko herzen13K/yr
  • romantische deko16K/yr
  • deko liebe7K/yr
  • valentinstag deko110K/yr
  • herzdeko4K/yr
  • deko valentinstag16K/yr
  • valentinstag tischdeko4K/yr
  • valentinstag dekoration5K/yr

Reviews and returns

What reviews say buyers love and hate about Valentinstag Deko

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Qualität insgesamt”
0.9%of orders come back
“Größter Müll”
A buyer, on “Qualität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Valentinstag Deko questions

Answered from the same tracked data.