How competitive is the The Last of Us niche on Amazon Germany?

8 brands and 141 sellers compete in The Last of Us on Amazon Germany. The top 5 The Last of Us products take 63% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in The Last of Us?

The Last of Us buyers on Amazon Germany complain most about Qualität insgesamt, Schwierigkeitsgrad, Helligkeit/Glanz/Glühen, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the The Last of Us niche?

The Last of Us sells for €25.09 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €8.67–€62.43. The average incumbent carries 811 reviews — the moat a new listing must climb.

The Last of Us

weak search conversion (0.3%) — The Last of Us doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 611 of 678 Beleuchtung niches · −13 vs the category median of 47

This niche Category average · 678 niches

Is The Last of Us profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, The Last of Us is a €46K/yr Amazon Germany market (654K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May. Verdict: Skip it — 34/100.

The Last of Us: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.4% over the last 90 days and 0.3% of searches end in a purchase.

€46K

revenue / yr

Units sold / yr3K

Search volume / yr-42.4%654K

Conversion rate0.3%

Avg price€25.09

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers8 · 141

Top-5 product click share63%

Open market8%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Top The Last of Us products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

The Last Of Us Herren Sweatshirt Schwarz M

Price: €52.46
Rating: 4.8/5
Reviews: 9
Age: 3y ago

Dark Horse Comics 3006-261 The Last of Us Ellie PVC Model Statuen

Price: €57.46
Rating: 4.6/5
Reviews: 1,418
Age: 6y ago

Funko Pop! Television: The Last of Us - Clicker - The Last of Us (TV) - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Sci-Fi Fans

Price: €11.44
Rating: 4.5/5
Reviews: 107
Age: 5mo ago

Funko POP! Television: The Last of Us - Ellie - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung

Price: €12.89
Rating: 4.8/5
Reviews: 130
Age: 6mo ago

The Last Us Firefly Halskette Merch Kette Firefly Halskette Anhänger Schmuck mit Samtbeutel für Cosplay Kostümaccessoires für Junge Mädchen

Price: €8.67
Rating: 4.6/5
Reviews: 46
Age: 1y ago

Newest

by launch date

Funko Pop! Television: The Last of Us - Clicker - The Last of Us (TV) - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Sci-Fi Fans

Price: €11.44
Rating: 4.5/5
Reviews: 107
Age: 5mo ago

Funko POP! Television: The Last of Us - Ellie - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung

Price: €12.89
Rating: 4.8/5
Reviews: 130
Age: 6mo ago

Funko POP! Television: The Last of Us - Joel Miller - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung

Price: €12.79
Rating: 4.7/5
Reviews: 144
Age: 6mo ago

Funko POP! Television: The Last of Us - Tommy Miller - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung

Price: €12.53
Rating: 4.6/5
Reviews: 49
Age: 6mo ago

The Last of Us Ellie with Guitar Edgy Video Game T-Shirt

Price: €17.93
Rating: 4.8/5
Reviews: 9
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

141

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

The Last of Us32%
Funko26%
Dark Horse Comics21%
PYEUIFT8%
Playstation5%
Paladone4%
Open — no brand owns it (2 brands, 4%)

The Last of Us demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume654KCVR0.3%Products16Brands8Top 5 Brands92%OOS Rate9.0%Rating4.6★Reviews811Avg BSR#4,468

Peak months: Apr, May · busiest ÷ quietest = 4.2×

Top The Last of Us search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

the last of us555K/yr -42.3%0.1% conv.
last of us58K/yr -45.8%0.1% conv.
the last of us merch24K/yr -18.1%0.5% conv.
funko pop the last of us5K/yr -51.1%3.4% conv.
the last of us funko pop7K/yr -69.7%3.2% conv.
the last of us merchandise6K/yr -20.9%0.2% conv.

What reviews say buyers love and hate about The Last of Us

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

beworben Vs Tatsächliches Produkt19%

“Das Produkt hat meine Erwartungen voll erfüllt”

Spaß/Unterhaltungserlebnis12%

“Tolles Spiel hoffe ich doch”

Sammlungsobjekte10%

“Top die Figur sieht sehr gut aus in der Sammlung”

Gesamtgröße10%

“Tolles Shirt passt perfekt”

Materialqualität8%

“Sehr schönes Material”

What buyers complain about

75% of reviews

Qualität insgesamt50%

“Die Qualität ist leider wirklich unterirdisch wenn man den Preis von 70€ bedenkt”

Schwierigkeitsgrad13%

“Problem 1: Die Charaktere - Massenhaft Nebencharaktere laufen hier durchs Bild”

Helligkeit/Glanz/Glühen13%

“Schade, wäre sie nur ein wenig heller gewesen”

The Last of Us return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile

22%

2Materialqualität

17%

3Design insgesamt

11%

4Qualität insgesamt

5Konnektivität – insgesamt

Common The Last of Us questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores The Last of Us 34/100 on Amazon Germany — Skip it. The niche generates €46K/yr across 16 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved -42.4% over the last 90 days.