the last of us
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible€25.09avg listing price — sweet spot $15–$100
Price range
Great€8.67–€62.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good811.25avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad€46K€46K/yr · 654K searches
Growth
Bad-42.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, the last of us is a €46K/yr Amazon Germany market (654K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May. Verdict: Skip it — 34/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
the last of us market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- €50K–€63K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #4,468
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 50%
- Out of stock
- 9.0%
- Avg brand age
- 44 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
141
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
4%
- The Last of Us32%
- Funko26%
- Dark Horse Comics21%
- PYEUIFT8%
- Playstation5%
- Paladone4%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — -42.4% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 4.2×
Top the last of us search terms
- the last of us555K/yr
- last of us58K/yr
- the last of us merch24K/yr
- funko pop the last of us5K/yr
- the last of us funko pop7K/yr
- the last of us merchandise6K/yr
Top the last of us products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Last Of Us Herren Sweatshirt Schwarz M
The Last of Us€52.464.8★9 rev
Dark Horse Comics 3006-261 The Last of Us Ellie PVC Model Statuen
Dark Horse Comics€57.464.6★1,418 rev
Funko Pop! Television: The Last of Us - Clicker - The Last of Us (TV) - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Sci-Fi Fans
Funko€11.444.5★107 rev
Funko POP! Television: The Last of Us - Ellie - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung
Funko€12.894.8★130 rev
The Last Us Firefly Halskette Merch Kette Firefly Halskette Anhänger Schmuck mit Samtbeutel für Cosplay Kostümaccessoires für Junge Mädchen
PYEUIFT€8.674.6★46 rev
Newest
by launch dateFunko Pop! Television: The Last of Us - Clicker - The Last of Us (TV) - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Sci-Fi Fans
Funko€11.44107 rev
Funko POP! Television: The Last of Us - Ellie - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung
Funko€12.89130 rev
Funko POP! Television: The Last of Us - Joel Miller - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung
Funko€12.79144 rev
Funko POP! Television: The Last of Us - Tommy Miller - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung
Funko€12.5349 rev
The Last of Us Ellie with Guitar Edgy Video Game T-Shirt
The Last of Us€17.939 rev
Trending
90-day click momentumThe Last Of Us Herren Sweatshirt Schwarz M
The Last of Us€52.464.8★
![The Last of Us Part II - Standard Edition [PlayStation 4] (Uncut)](https://m.media-amazon.com/images/I/416J-Ie-zDL.jpg)
The Last of Us Part II - Standard Edition [PlayStation 4] (Uncut)
Playstation€23.464.7★
The Last of Us T-Shirt Last of US Firefly XL Schwarz Herren
The Last of Us€22.064.3★
Funko Pop! Television: The Last of Us - Clicker - The Last of Us (TV) - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Sci-Fi Fans
Funko€11.444.5★
Dark Horse The Last of US 2 - Joel - Statuette 22cm
Dark Horse Comics€62.434.8★
What buyers say about the last of us
What buyers praise and complain about, mined from review topics.What buyers love
“Das Produkt hat meine Erwartungen voll erfüllt”
“Tolles Spiel hoffe ich doch”
“Top die Figur sieht sehr gut aus in der Sammlung”
“Tolles Shirt passt perfekt”
“Sehr schönes Material”
“auch sehr angenehm zu tragen.”
“Alles I. O. sehr schöne Figur”
“Sehr gutes Preis-Leistungs-Verhältnis”
“Die Bildqualität, allerdings, ist gut und sehr Scharf”
“Top Qualität, wie immer bei Funko Pop”
What buyers complain about
“Die Qualität ist leider wirklich unterirdisch wenn man den Preis von 70€ bedenkt”
“Problem 1: Die Charaktere - Massenhaft Nebencharaktere laufen hier durchs Bild”
“Schade, wäre sie nur ein wenig heller gewesen”
Top return reasons
Common questions
- Is the last of us profitable to sell on Amazon Germany?
- The niche generates €46K/yr across 16 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -42.4%. Flapen's verdict: Skip it (34/100).
- How competitive is the the last of us niche?
- 8 brands and 141 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in the last of us?
- Top complaints mined from reviews: Qualität insgesamt, Schwierigkeitsgrad, Helligkeit/Glanz/Glühen. The return rate is 0.8%.
- When does demand for the last of us peak?
- Demand peaks in Apr–May; the busiest month runs 4.2× the quietest.
- What does it cost to enter the the last of us niche?
- Listings span €8.67–€62.43; the average listing price is €25.09 (sweet spot $15–$100). The average incumbent carries 811 reviews — the moat a new listing must climb.