The Last of Us
FailBuyers convert on only 0.3% of searches, so The Last of Us is a Fail.
- Flapen Score
- 34 / 100Ranks 611 of 678 Beleuchtung niches · −13 vs the category median of 4734
- Market size
- €46K/yr654K searches / yr
- 90-day growth
- -42.4%search demand this quarter
- Competition
- 63%top-5 click share · 8 brands · 141 sellers
Flapen Score
The Last of Us against its category
The dotted line is the Beleuchtung average. Past it, The Last of Us is stronger. Inside it, weaker.
Market
The The Last of Us market on Amazon at a glance
Shoppers on Amazon Germany searched for The Last of Us 654K times last year and spent an estimated €46K. The top 5 brands take 92% of clicks. Demand peaks in Apr–May. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 654K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.
- Searches, last 12 months
- 654K
- Growth, 90 days vs prior 90
- -42.4%
- Conversion, latest week
- 0.3%
- Market size, estimated
- €46Ka year
- Peak month
- April4.2× the quietest month
- Top search term
- the last of us555K searches a year
02 · Price
A sale here is worth €25.09.
Listings sell for €25.09 on average, from €8.67 to €62.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €25.09 that is €0 to €3K a year per listing.
- Average price
- €25.09inside the $15 to $100 sweet spot
- Price range
- €8.67–€62.43
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #4,468 within Innenbeleuchtung. It carries 811 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 75%
- Out of stock, average day
- 9.0%
- Average rank
- #4,468in Innenbeleuchtung
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 811per listing
- Listings tracked
- 16
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top The Last of Us products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Last Of Us Herren Sweatshirt Schwarz M
- Price
- €52.46
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3y ago

Dark Horse Comics 3006-261 The Last of Us Ellie PVC Model Statuen
- Price
- €57.46
- Rating
- 4.6/5
- Reviews
- 1,418
- Age
- 6y ago

Funko Pop! Television: The Last of Us - Clicker - The Last of Us (TV) - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Sci-Fi Fans
- Price
- €11.44
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 5mo ago

Funko POP! Television: The Last of Us - Ellie - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung
- Price
- €12.89
- Rating
- 4.8/5
- Reviews
- 130
- Age
- 6mo ago

The Last Us Firefly Halskette Merch Kette Firefly Halskette Anhänger Schmuck mit Samtbeutel für Cosplay Kostümaccessoires für Junge Mädchen
- Price
- €8.67
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 1y ago
Trending
estimated 90-day click momentum
The Last Of Us Herren Sweatshirt Schwarz M
- Price
- €52.46
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3y ago
![The Last of Us Part II - Standard Edition [PlayStation 4] (Uncut)](https://m.media-amazon.com/images/I/416J-Ie-zDL.jpg)
The Last of Us Part II - Standard Edition [PlayStation 4] (Uncut)
- Price
- €23.46
- Rating
- 4.7/5
- Reviews
- 7,388
- Age
- 9y ago

The Last of Us T-Shirt Last of US Firefly XL Schwarz Herren
- Price
- €22.06
- Rating
- 4.3/5
- Reviews
- 94
- Age
- 6y ago

Funko Pop! Television: The Last of Us - Clicker - The Last of Us (TV) - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Sci-Fi Fans
- Price
- €11.44
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 5mo ago

Dark Horse The Last of US 2 - Joel - Statuette 22cm
- Price
- €62.43
- Rating
- 4.8/5
- Reviews
- 510
- Age
- 4y ago
Newest
by launch date
Funko Pop! Television: The Last of Us - Clicker - The Last of Us (TV) - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Sci-Fi Fans
- Price
- €11.44
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 5mo ago

Funko POP! Television: The Last of Us - Ellie - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung
- Price
- €12.89
- Rating
- 4.8/5
- Reviews
- 130
- Age
- 6mo ago

Funko POP! Television: The Last of Us - Joel Miller - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung
- Price
- €12.79
- Rating
- 4.7/5
- Reviews
- 144
- Age
- 6mo ago

Funko POP! Television: The Last of Us - Tommy Miller - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung
- Price
- €12.53
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 6mo ago

The Last of Us Ellie with Guitar Edgy Video Game T-Shirt
- Price
- €17.93
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
141
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
4%
- The Last of Us32%
- Funko26%
- Dark Horse Comics21%
- PYEUIFT8%
- Playstation5%
- Paladone4%
- Open — no brand owns it (2 brands, 4%)
Demand
The Last of Us search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 4.2×
Search terms
Top The Last of Us search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- the last of us555K/yr
- last of us58K/yr
- the last of us merch24K/yr
- funko pop the last of us5K/yr
- the last of us funko pop7K/yr
- the last of us merchandise6K/yr
Reviews and returns
What reviews say buyers love and hate about The Last of Us
We read the reviews and the return reasons for every product selling here.
“Die Qualität ist leider wirklich unterirdisch wenn man den Preis von 70€ bedenkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The Last of Us questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









