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The Last of Us

Fail

Buyers convert on only 0.3% of searches, so The Last of Us is a Fail.

Filters Low Review Barrier
Flapen Score
34
34 / 100Ranks 611 of 678 Beleuchtung niches · −13 vs the category median of 47
Market size
€46K/yr654K searches / yr
90-day growth
-42.4%search demand this quarter
Competition
63%top-5 click share · 8 brands · 141 sellers

Flapen Score

The Last of Us against its category

The dotted line is the Beleuchtung average. Past it, The Last of Us is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The The Last of Us market on Amazon at a glance

Shoppers on Amazon Germany searched for The Last of Us 654K times last year and spent an estimated €46K. The top 5 brands take 92% of clicks. Demand peaks in Apr–May. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 654K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months
654K
Growth, 90 days vs prior 90
-42.4%
Conversion, latest week
0.3%
Market size, estimated
€46Ka year
Peak month
April4.2× the quietest month
Top search term
the last of us555K searches a year

02 · Price

A sale here is worth €25.09.

Listings sell for €25.09 on average, from €8.67 to €62.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €25.09 that is €0 to €3K a year per listing.

Average price
€25.09inside the $15 to $100 sweet spot
Price range
€8.67–€62.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #4,468 within Innenbeleuchtung. It carries 811 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
9.0%
Average rank
#4,468in Innenbeleuchtung
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
811per listing
Listings tracked
16

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top The Last of Us products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

141

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

4%

  • Brand 132%
  • Brand 226%
  • Brand 321%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 4%)

Demand

The Last of Us search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 4.2×

Search terms

Top The Last of Us search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the last of us555K/yr
  • last of us58K/yr
  • the last of us merch24K/yr
  • funko pop the last of us5K/yr
  • the last of us funko pop7K/yr
  • the last of us merchandise6K/yr

Reviews and returns

What reviews say buyers love and hate about The Last of Us

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “beworben Vs Tatsächliches Produkt”
50%of negative reviews mention “Qualität insgesamt”
0.8%of orders come back
“Die Qualität ist leider wirklich unterirdisch wenn man den Preis von 70€ bedenkt”
A buyer, on “Qualität insgesamt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

Keep looking

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FAQ

Common The Last of Us questions

Answered from the same tracked data.