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Sunset Lamp

Fail

Demand is soft, at -49.2% this quarter, so Sunset Lamp is a Fail.

Flapen Score
40
40 / 100
Ranks 514 of 678 Beleuchtung niches · −7 vs the category median of 47
Market size
€250K/yr540K searches / yr
90-day growth
-49.2%search demand this quarter
Competition
75%top-5 click share · 11 brands · 17 sellers

Flapen Score

Sunset Lamp against its category

The dotted line is the Beleuchtung average. Past it, Sunset Lamp is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunset Lamp market on Amazon at a glance

Shoppers on Amazon Germany searched for Sunset Lamp 540K times last year and spent an estimated €250K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 540K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -49.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €250K a year.

Searches, last 12 months
540K
Growth, 90 days vs prior 90
-49.2%
Conversion, latest week
3.1%
Market size, estimated
€250Ka year
Peak month
December5.1× the quietest month
Top search term
sunset lamp235K searches a year

02 · Price

A sale here is worth €14.91.

Listings sell for €14.91 on average, from €4.60 to €24.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €14.91 that is €11K to €15K a year per listing.

Average price
€14.91under the $15 to $100 sweet spot
Price range
€4.60–€24.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
€11K–€15K
Returns
3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #75 within Innenbeleuchtung. It carries 761 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
19.4%
Average rank
#75in Innenbeleuchtung
Average rating
4.16 starsAmazon Germany average 4.37 stars
Average reviews
761per listing
Listings tracked
14

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Sunset Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

17

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

10%

  • Brand 133%
  • Brand 217%
  • Brand 315%
  • Brand 415%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (5 brands, 10%)

Demand

Sunset Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Sunset Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunset lamp235K/yr
  • sonnenuntergang lampe111K/yr
  • sunset lampe60K/yr
  • sonnenlampe26K/yr
  • sunset14K/yr
  • sonnenaufgang lampe24K/yr
  • lampe sonnenuntergang12K/yr
  • sunset light6K/yr
  • sunrise lamp10K/yr
  • sonnenuntergang4K/yr

Reviews and returns

What reviews say buyers love and hate about Sunset Lamp

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Helligkeit/Glanz/Glühen”
17%of negative reviews mention “Haltbarkeit”
3.2%of orders come back
“Nach 6 Monaten Nutzung defekt”
A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sunset Lamp questions

Answered from the same tracked data.