Stray Kids

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €257K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-38.2%

Conversion, latest week

0.9%

Market size, estimated

€257Ka year

Peak month

December2.5× the quietest month

Top search term

stray kids1.1M searches a year

Listings sell for €14.23 on average, from €6.47 to €27.05. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At €14.23 that is €1K to €4K a year per listing.

Average price

€14.23under the $15 to $100 sweet spot

Price range

€6.47–€27.05

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

€1K–€4K

Returns

0.6%of orders · Amazon Germany median 1.1%

76% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #865 within Innenbeleuchtung. It carries 100 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

57%

Out of stock, average day

21.6%

Average rank

#865in Innenbeleuchtung

Average rating

4.51 starsAmazon Germany average 4.37 stars

Average reviews

100per listing

Listings tracked

21

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

22 months