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Stilllampe

Stilllampe shows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-5.0% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 22% of 678 Beleuchtung niches · +8 vs the category median of 47

Market size 55Growth 22Conversion 52Competition 70Returns 49Price range 49Avg price 76Brand share 85Review moat 44Quality gap 60
This niche Category average · 678 niches

Is Stilllampe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stilllampe is a €386K/yr Amazon Germany market (597K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.

Stilllampe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.0% over the last 90 days and 4.3% of searches end in a purchase.

€386K

revenue / yr

Units sold / yr25K
Search volume / yr-5.0%597K
Conversion rate4.3%
Avg price€15.20

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers22 · 42
Top-5 product click share43%
Open market50%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement97%
New entrants (1y)7· 6 succeeded
Avg rating4.4★
Avg reviews2,094

Top Stilllampe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

€0€15K€31K€46K€62K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

42

Top-5 brand share

50%

Top 20: 98%

Top-5 click share

43%

Top 20: 89%

Open market

44%

  • JolyWell13%
  • Cotabaty12%
  • MediAcous9%
  • Reer9%
  • Auxmir7%
  • Suright6%

Stilllampe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume597KCVR4.3%Products30Brands22Top 5 Brands50%OOS Rate1.3%Rating4.4★Reviews2,094Avg BSR#65
23K18KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Top Stilllampe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stilllicht403K/yr
  • stilllicht dimmbar62K/yr
  • nachtlicht stillen15K/yr
  • still licht15K/yr
  • stilllampe18K/yr
  • stillicht16K/yr
  • reer nachtlicht16K/yr
  • stilllicht baby9K/yr
  • nachtlicht stilllicht baby6K/yr
  • nachtlicht wickeltisch6K/yr

What reviews say buyers love and hate about Stilllampe

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Helligkeit/Glanz/Glühen37%

Super Lampe

Akkulaufzeit12%

Batterie ist super

Benutzerfreundlichkeit8%

Easy mit einer Hand zu regulieren

Farbe5%

Green

Qualität insgesamt4%

Super Produkt

What buyers complain about

68% of reviews
Haltbarkeit16%

War bei zweiter Anwendung defekt

Akkulaufzeit13%

Akku defekt

Helligkeit/Glanz/Glühen10%

Es wird nicht hell

Aufladen10%

die Defekte Lampe lädt den Akku

Benutzerfreundlichkeit5%

Unpraktisch

Stilllampe return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Helligkeit/Glanz/Glühen
18%
2Gesamtgröße
13%
3Funktionalität insgesamt
12%
4Aufladen
7%
5Qualität insgesamt
6%

Common Stilllampe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stilllampe 55/100 on Amazon Germany — Worth a look. The niche generates €386K/yr across 30 tracked products. 6 of 7 products launched in the last 360 days are still selling. Search demand moved -5.0% over the last 90 days.
Search demand for Stilllampe on Amazon Germany peaks in Oct, where the busiest month runs 1.6× the quietest.