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Sterne Deko

Fail

Demand is soft, at -86.5% this quarter, so Sterne Deko is a Fail.

Flapen Score
42
42 / 100
Ranks 476 of 678 Beleuchtung niches · −5 vs the category median of 47
Market size
€229K/yr602K searches / yr
90-day growth
-86.5%search demand this quarter
Competition
78%top-5 click share · 7 brands · 10 sellers

Flapen Score

Sterne Deko against its category

The dotted line is the Beleuchtung average. Past it, Sterne Deko is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sterne Deko market on Amazon at a glance

Shoppers on Amazon Germany searched for Sterne Deko 602K times last year and spent an estimated €229K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 602K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -86.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €229K a year.

Searches, last 12 months
602K
Growth, 90 days vs prior 90
-86.5%
Conversion, latest week
1.3%
Market size, estimated
€229Ka year
Peak month
November359.8× the quietest month
Top search term
weihnachtsstern außen68K searches a year

02 · Price

A sale here is worth €29.32.

Listings sell for €29.32 on average, from €15.27 to €79.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €29.32 that is €3K to €7K a year per listing.

Average price
€29.32inside the $15 to $100 sweet spot
Price range
€15.27–€79.49
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€3K–€7K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #1,028 within Lichterketten. It carries 816 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
56%
Out of stock, average day
25.1%
Average rank
#1,028in Lichterketten
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
816per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sterne Deko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

10

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

7%

  • Brand 139%
  • Brand 220%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (1 brand, 7%)

Demand

Sterne Deko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 359.8×

Search terms

Top Sterne Deko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weihnachtsstern außen68K/yr
  • weihnachtsstern außen groß169K/yr
  • 3d stern14K/yr
  • led stern outdoor57K/yr
  • stern outdoor13K/yr
  • weihnachtsstern beleuchtet außen31K/yr
  • deko stern aussen12K/yr
  • stern led outdoor23K/yr
  • weihnachtsbeleuchtung außen stern30K/yr
  • led stern außen22K/yr

Reviews and returns

What reviews say buyers love and hate about Sterne Deko

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Montage/Installation”
24%of negative reviews mention “Haltbarkeit”
2.1%of orders come back
“Nach 2 Monaten Nutzung flackert er nur noch und spielt verrückt”
A buyer, on “Haltbarkeit”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sterne Deko questions

Answered from the same tracked data.