Is sterne deko profitable to sell on Amazon Germany?

The niche generates €229K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -86.5%. Flapen's verdict: Skip it (42/100).

How competitive is the sterne deko niche?

7 brands and 10 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in sterne deko?

Top complaints mined from reviews: Haltbarkeit, Farbe, Software/Anwendung. The return rate is 2.1%.

When does demand for sterne deko peak?

Demand peaks in Nov–Dec; the busiest month runs 359.8× the quietest.

What does it cost to enter the sterne deko niche?

Listings span €15.27–€79.49; the average listing price is €29.32 (sweet spot $15–$100). The average incumbent carries 816 reviews — the moat a new listing must climb.

sterne deko

Skip it

Soft demand (-86.5% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€29.32

avg listing price — sweet spot $15–$100

Price range

Incredible€15.27–€79.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good815.89

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€229K

€229K/yr · 602K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Bad78%

top-5 click share — a locked-up shelf

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-86.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, sterne deko is a €229K/yr Amazon Germany market (602K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

sterne deko market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: €235K–€293K; units × avg price
Conversion rate: 1.3%
Avg BSR: #1,028
Page quality: 0%
Prime: 56%
Sponsored: 67%
Out of stock: 25.1%
Avg brand age: 47 months
Avg seller age: 214 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Bonetti39%
SALCAR20%
SZGIARUY10%
OVILUM10%
GURU SHOP8%
MODO247%
Open — no brand owns it (1 brand, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -86.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 359.8×

Open Trend

Top sterne deko search terms

weihnachtsstern außen68K/yr -77.5%0.9% conv.
weihnachtsstern außen groß169K/yr -91.3%0.6% conv.
3d stern14K/yr -59.2%0.0% conv.
led stern outdoor57K/yr -86.2%0.0% conv.
stern outdoor13K/yr -44.8%0.0% conv.
weihnachtsstern beleuchtet außen31K/yr -84.7%0.0% conv.
deko stern aussen12K/yr -77.3%0.0% conv.
stern led outdoor23K/yr -82.2%0.0% conv.
weihnachtsbeleuchtung außen stern30K/yr -85.8%0.0% conv.
led stern außen22K/yr -87.5%0.0% conv.

All search terms

Top sterne deko products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bonetti 3D Leuchtstern inkl. warm-weißer LED Beleuchtung | für Innen und Außen geeignet | hängend | 7 5 m Zuleitung (weiß ca. 57x44x48 cm)

Bonetti€20.464.3★1,122 rev

Bonetti 3D Leuchtstern inkl. warm-weißer LED Beleuchtung | für Innen und Außen geeignet | hängend | 7 5 m Zuleitung (rot ca. 57x44x48 cm)

Bonetti€22.524.4★1,285 rev

SALCAR 60cm Weihnachtsstern Beleuchtet Außen 3D XXL Leuchtstern Fenster Innen zum Aufhängen Adventsstern Fenster Weihnachtsdekoration Outdoor Warmweiß

SALCAR€17.204.4★1,797 rev

3D LED Leuchtstern Garten Weiß LED inkl. Warm & Colorful LED Beleuchtung with Remote Control

SZGIARUY€15.274.3★100 rev

SALCAR 60cm Weihnachtsstern Beleuchtet Außen 3D Leuchtstern Fenster Innen zum Aufhängen LED Stern Weihnachtsdekoration Outdoor Gelb

SALCAR€17.124.4★1,797 rev

Newest

by launch date

MODO24 DIY Stern MODOSTAR 3D Weihnachtsstern Set aus FSC Holz Sternabmessungen: 189 cm zum Aufstellen im Garten & Terrasse wetterfest faltbar & stabil Weihnachtsdeko Farbe: Schwarz imprägniert

MODO24€79.49104 rev

8mo ago

3D LED Leuchtstern Garten Weiß LED inkl. Warm & Colorful LED Beleuchtung with Remote Control

SZGIARUY€15.27100 rev

1y ago

OVILUM€25.4779 rev

2y ago

Lights4fun 3er Set Dual LED Stern Silhouetten mit Timer warmweiß Strombetrieben Weihnachtsdeko Außen

Lights4fun€45.3951 rev

2y ago

SALCAR 60cm Weihnachtsstern Beleuchtet Außen 3D Leuchtstern Fenster Innen zum Aufhängen LED Stern Weihnachtsdekoration Outdoor Gelb

SALCAR€17.121,797 rev

4y ago

What buyers say about sterne deko

What buyers praise and complain about, mined from review topics.

What buyers love

Montage/Installation18%

“Sehr schön,einfache Montage,stabil”

Helligkeit/Glanz/Glühen16%

“angenehme Leuchtfarbe,”

Qualität insgesamt15%

“Schönes Produkt”

Preis-Leistungs-Verhältnis14%

“Preis Leistung passt”

Farbe6%

“Sehr schöne Sterne mit 3 Lichtfarben zum auswählen”

Form/Stil6%

“Richtig schick”

Haltbarkeit6%

“Super und hat den ersten Sturm problemlos überstanden”

beworben Vs Tatsächliches Produkt4%

“macht alles wie beschrieben”

Design insgesamt3%

“Von Weitem sieht der Stern schön aus”

Stärke3%

“Sehr schön,einfache Montage,stabil”

What buyers complain about

Haltbarkeit24%

“Nach 2 Monaten Nutzung flackert er nur noch und spielt verrückt”

Farbe17%

“Stern ist weiß”

Software/Anwendung11%

“App funktioniert nicht”

beworben Vs Tatsächliches Produkt11%

“Irreführende Produktüberschrift”

Qualität insgesamt11%

“Qualität und Nachhaltigkeit absolut enttäuschend”

Haftung/Klebrigkeit6%

“Klebestellen defekt”

Messung / Ablesegenauigkeit6%

“Der Stern hat keinen Durchmesser vom 60 cm”

Stärke2%

“Material zu dünn”

Materialqualität2%

“Material zu dünn”

Top return reasons

Defekt Material/Teile16%

Haltbarkeit16%

Helligkeit/Glanz/Glühen12%

Farbe11%

Qualität insgesamt8%

Gesamtgröße7%

Materialqualität4%

Funktionalität insgesamt3%

Buchse/Anschluss/Stecker3%

Einstellbarkeit/Drehbarkeit/lehnend2%

Common questions

Is sterne deko profitable to sell on Amazon Germany?: The niche generates €229K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -86.5%. Flapen's verdict: Skip it (42/100).
How competitive is the sterne deko niche?: 7 brands and 10 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in sterne deko?: Top complaints mined from reviews: Haltbarkeit, Farbe, Software/Anwendung. The return rate is 2.1%.
When does demand for sterne deko peak?: Demand peaks in Nov–Dec; the busiest month runs 359.8× the quietest.
What does it cost to enter the sterne deko niche?: Listings span €15.27–€79.49; the average listing price is €29.32 (sweet spot $15–$100). The average incumbent carries 816 reviews — the moat a new listing must climb.