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Step By Step Magic Mags

Fail

Demand is soft, at -34.6% this quarter, so Step By Step Magic Mags is a Fail.

Flapen Score
41
41 / 100
Ranks 497 of 678 Beleuchtung niches · −6 vs the category median of 47
Market size
€91K/yr223K searches / yr
90-day growth
-34.6%search demand this quarter
Competition
31%top-5 click share · 10 brands · 88 sellers

Flapen Score

Step By Step Magic Mags against its category

The dotted line is the Beleuchtung average. Past it, Step By Step Magic Mags is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Step By Step Magic Mags market on Amazon at a glance

Shoppers on Amazon Germany searched for Step By Step Magic Mags 223K times last year and spent an estimated €91K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Mar–Jul–Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €91K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-34.6%
Conversion, latest week
0.6%
Market size, estimated
€91Ka year
Peak month
February3.5× the quietest month
Top search term
step by step magic mags98K searches a year

02 · Price

A sale here is worth €66.92.

Listings sell for €66.92 on average, from €5.43 to €221.75. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €66.92 that is €0 to €7K a year per listing.

Average price
€66.92inside the $15 to $100 sweet spot
Price range
€5.43–€221.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #259 within Innenbeleuchtung. It carries 722 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
30%
Out of stock, average day
6.8%
Average rank
#259in Innenbeleuchtung
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
722per listing
Listings tracked
53

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Step By Step Magic Mags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

10 rising

Sellers

88

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

31%

Top 20: 69%

Open market

3%

  • Brand 176%
  • Brand 29%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 3%)

Demand

Step By Step Magic Mags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Jul, Aug · busiest ÷ quietest = 3.5×

Search terms

Top Step By Step Magic Mags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • step by step magic mags98K/yr
  • step by step magnete58K/yr
  • magic mags step by step32K/yr
  • magic mags14K/yr
  • magnete step by step4K/yr
  • magnete für schulranzen4K/yr
  • step by step magic mags flash5K/yr
  • magnete für step by step1K/yr
  • step by step magic mags leuchtend4K/yr
  • magic mags flash2K/yr

Reviews and returns

What reviews say buyers love and hate about Step By Step Magic Mags

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Haltbarkeit”
1.0%of orders come back
“Geringe Qualität - kurze Haltbarkeit”
A buyer, on “Haltbarkeit”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Step By Step Magic Mags questions

Answered from the same tracked data.