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Stehlampe

Stehlampe shows a $2.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 14% of 678 Beleuchtung niches · +12 vs the category median of 47

Market size 95Growth 0Conversion 10Competition 83Returns 59Price range 78Avg price 95Brand share 88Review moat 58Quality gap 48
This niche Category average · 678 niches

Is Stehlampe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stehlampe is a €2.3M/yr Amazon Germany market (7.3M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 59/100.

Stehlampe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -54.8% over the last 90 days and 0.8% of searches end in a purchase.

€2.3M

revenue / yr

Units sold / yr80K
Search volume / yr-54.8%7.3M
Conversion rate0.8%
Avg price€39.89

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers38 · 62
Top-5 product click share32%
Open market53%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 63 products

Sponsored placement98%
New entrants (1y)18· 12 succeeded
Avg rating4.5★
Avg reviews1,192

Top Stehlampe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

€0€70K€140K€211K€281K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

62

Top-5 brand share

47%

Top 20: 85%

Top-5 click share

32%

Top 20: 66%

Open market

49%

  • AmazeFun13%
  • VASAGLE12%
  • FRIDEKO HOME10%
  • EDISHINE7%
  • Omdekor5%
  • Govee5%

Stehlampe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume7.3MCVR0.8%Products63Brands38Top 5 Brands47%OOS Rate7.3%Rating4.5★Reviews1,192Avg BSR#86
300K200KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Top Stehlampe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stehlampe2.3M/yr
  • stehlampe wohnzimmer2.4M/yr
  • stehlampe dimmbar485K/yr
  • floor lamp137K/yr
  • led stehlampe234K/yr
  • deckenfluter196K/yr
  • stehlampe holz150K/yr
  • stehlampe led225K/yr
  • stehlampe schwarz149K/yr
  • stehlampe wohnzimmer dimmbar149K/yr

What reviews say buyers love and hate about Stehlampe

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Helligkeit/Glanz/Glühen33%

Super Lampe

Montage/Installation13%

Einfache Installation

Preis-Leistungs-Verhältnis11%

Good preis

Qualität insgesamt8%

Super Produkt

Design insgesamt6%

Design modern

What buyers complain about

47% of reviews
Qualität insgesamt10%

Qualität ungenügend

Montage/Installation6%

Auch die Einrichtung ist unnötig kompliziert beschrieben

Haltbarkeit6%

Lampe nach 2 Monaten defekt

Stärke5%

Wackelig und instabil

Preis-Leistungs-Verhältnis4%

Keine 70 Euro wert

Stehlampe return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
20%
2Helligkeit/Glanz/Glühen
14%
3Defekt Material/Teile
10%
4Qualität insgesamt
9%
5Funktionalität insgesamt
7%

Common Stehlampe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stehlampe 59/100 on Amazon Germany — Worth a look. The niche generates €2.3M/yr across 63 tracked products. 12 of 18 products launched in the last 360 days are still selling. Search demand moved -54.8% over the last 90 days.
Search demand for Stehlampe on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 3.8× the quietest.