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Stehlampe

Maybe

Shoppers spend an estimated $2.3M a year here. But demand is soft, at -54.8% this quarter, so Stehlampe is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 678 Beleuchtung niches · +12 vs the category median of 47
Market size
€2.3M/yr7.3M searches / yr
90-day growth
-54.8%search demand this quarter
Competition
32%top-5 click share · 38 brands · 62 sellers

Flapen Score

Stehlampe against its category

The dotted line is the Beleuchtung average. Past it, Stehlampe is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stehlampe market on Amazon at a glance

Shoppers on Amazon Germany searched for Stehlampe 7.3M times last year and spent an estimated €2.3M. The top 5 brands take 47% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 7.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -54.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.3M a year.

Searches, last 12 months
7.3M
Growth, 90 days vs prior 90
-54.8%
Conversion, latest week
0.8%
Market size, estimated
€2.3Ma year
Peak month
November3.8× the quietest month
Top search term
stehlampe2.3M searches a year

02 · Price

A sale here is worth €39.89.

Listings sell for €39.89 on average, from €19.21 to €121.40. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At €39.89 that is €20K to €30K a year per listing.

Average price
€39.89inside the $15 to $100 sweet spot
Price range
€19.21–€121.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
€20K–€30K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #86 within Innenbeleuchtung. It carries 1,192 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
95%
Out of stock, average day
7.3%
Average rank
#86in Innenbeleuchtung
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
1,192per listing
Listings tracked
63

04 · Newcomers

12 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
12Amazon's first-year sales bar
Average brand age
41 months

Products

Top Stehlampe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

62

Top-5 brand share

47%

Top 20: 85%

Top-5 click share

32%

Top 20: 66%

Open market

49%

  • Brand 113%
  • Brand 212%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Stehlampe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Stehlampe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stehlampe2.3M/yr
  • stehlampe wohnzimmer2.4M/yr
  • stehlampe dimmbar485K/yr
  • floor lamp137K/yr
  • led stehlampe234K/yr
  • deckenfluter196K/yr
  • stehlampe holz150K/yr
  • stehlampe led225K/yr
  • stehlampe schwarz149K/yr
  • stehlampe wohnzimmer dimmbar149K/yr

Reviews and returns

What reviews say buyers love and hate about Stehlampe

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Helligkeit/Glanz/Glühen”
10%of negative reviews mention “Qualität insgesamt”
2.6%of orders come back
“Qualität ungenügend”
A buyer, on “Qualität insgesamt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stehlampe questions

Answered from the same tracked data.