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Schreibtischlampe Kinder

Fail

Demand is soft, at -43.3% this quarter, so Schreibtischlampe Kinder is a Fail.

Flapen Score
49
49 / 100
Top 38% of 678 Beleuchtung niches · +2 vs the category median of 47
Market size
€141K/yr627K searches / yr
90-day growth
-43.3%search demand this quarter
Competition
43%top-5 click share · 24 brands · 43 sellers

Flapen Score

Schreibtischlampe Kinder against its category

The dotted line is the Beleuchtung average. Past it, Schreibtischlampe Kinder is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schreibtischlampe Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Schreibtischlampe Kinder 627K times last year and spent an estimated €141K. The top 5 brands take 52% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 627K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €141K a year.

Searches, last 12 months
627K
Growth, 90 days vs prior 90
-43.3%
Conversion, latest week
1.3%
Market size, estimated
€141Ka year
Peak month
December4.5× the quietest month
Top search term
schreibtischlampe kinder331K searches a year

02 · Price

A sale here is worth €18.04.

Listings sell for €18.04 on average, from €10.42 to €32.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €18.04 that is €2K to €5K a year per listing.

Average price
€18.04inside the $15 to $100 sweet spot
Price range
€10.42–€32.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #152 within Innenbeleuchtung. It carries 856 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#152in Innenbeleuchtung
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
856per listing
Listings tracked
33

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Schreibtischlampe Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

43

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

43%

Top 20: 89%

Open market

42%

  • Brand 113%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Schreibtischlampe Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Schreibtischlampe Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schreibtischlampe kinder331K/yr
  • schreibtischlampe mädchen62K/yr
  • tischlampe kinderzimmer23K/yr
  • kinder schreibtischlampe25K/yr
  • schreibtischlampe rosa18K/yr
  • tischlampe kinder23K/yr
  • schreibtischlampe kinder mädchen22K/yr
  • schreibtischlampe kinder jungen20K/yr
  • schreibtisch lampe kinder mädchen13K/yr
  • schreibtischlampe junge10K/yr

Reviews and returns

What reviews say buyers love and hate about Schreibtischlampe Kinder

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Helligkeit/Glanz/Glühen”
23%of negative reviews mention “Haltbarkeit”
2.7%of orders come back
“Nach 10 Monaten defekt”
A buyer, on “Haltbarkeit”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Schreibtischlampe Kinder questions

Answered from the same tracked data.