Is Schreibtischlampe profitable to sell on Amazon Germany?

Flapen scores Schreibtischlampe 62 out of 100 on Amazon Germany, a Maybe. Shoppers spend €1.9M a year across 82 tracked products. 13 of the 18 products launched in the last year cleared the first-year sales bar. Search demand grew -45.6% in the last 90 days.

How competitive is the Schreibtischlampe niche on Amazon Germany?

55 brands and 84 sellers compete in Schreibtischlampe on Amazon Germany. The top 5 Schreibtischlampe products take 24% of clicks, and the top 5 brands take 34%.

What do buyers complain about in Schreibtischlampe?

Schreibtischlampe buyers on Amazon Germany complain most about Aufladen, Haltbarkeit, and Akkulaufzeit. An estimated 3.0% of orders come back.

When does demand for Schreibtischlampe peak?

Search demand for Schreibtischlampe on Amazon Germany peaks in Jan–Oct–Nov–Dec, and the busiest month runs 5.3× the quietest.

What does it cost to enter the Schreibtischlampe niche?

Schreibtischlampe sells for €22.54 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.79 to €55.86. The average product has 1,373 reviews, the count a new listing must catch up to.

Schreibtischlampe

Maybe

The top 5 brands take only 34% of clicks. But demand is soft, at -45.6% this quarter, so Schreibtischlampe is a Maybe.

Filters No Dominant Brand

Flapen Score: 62
62 / 100Top 11% of 678 Beleuchtung niches · +15 vs the category median of 47
Market size: €1.9M/yr3.8M searches / yr
90-day growth: -45.6%search demand this quarter
Competition: 24%top-5 click share · 55 brands · 84 sellers

Flapen Score

Schreibtischlampe against its category

The dotted line is the Beleuchtung average. Past it, Schreibtischlampe is stronger. Inside it, weaker.

62Maybe

This niche Category average

See the method

Market

The Schreibtischlampe market on Amazon at a glance

Shoppers on Amazon Germany searched for Schreibtischlampe 3.8M times last year and spent an estimated €1.9M. The top 5 brands take 34% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.9M a year.

Searches, last 12 months: 3.8M
Growth, 90 days vs prior 90: -45.6%
Conversion, latest week: 2.2%
Market size, estimated: €1.9Ma year
Peak month: November5.3× the quietest month
Top search term: schreibtischlampe1.9M searches a year

02 · Price

A sale here is worth €22.54.

Listings sell for €22.54 on average, from €8.79 to €55.86. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At €22.54 that is €23K to €28K a year per listing.

Average price: €22.54inside the $15 to $100 sweet spot
Price range: €8.79–€55.86
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 80K–100K
Units per listing a year: 1,000–1,250
Revenue per listing a year: €23K–€28K
Returns: 3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #62 within Innenbeleuchtung. It carries 1,373 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 99%
Out of stock, average day: 8.3%
Average rank: #62in Innenbeleuchtung
Average rating: 4.42 starsAmazon Germany average 4.37 stars
Average reviews: 1,373per listing
Listings tracked: 82

04 · Newcomers

13 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 18
Successful launches: 13Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Schreibtischlampe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

55 falling

Sellers

Top-5 brand share

34%

Top 20: 75%

Top-5 click share

24%

Top 20: 60%

Open market

61%

Brand 111%
Brand 27%
Brand 36%
Brand 45%
Brand 55%
Brand 64%

Demand

Schreibtischlampe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Schreibtischlampe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schreibtischlampe1.9M/yr -54.7%2.1% conv.
tischlampe outdoor69K/yr +578.1%1.1% conv.
tischlampe akku259K/yr -44.7%1.4% conv.
akku tischleuchte197K/yr -46.2%1.0% conv.
tischleuchte kabellos170K/yr -41.8%0.9% conv.
akku lampe129K/yr -40.6%0.5% conv.
outdoor tischlampe48K/yr +172.3%0.7% conv.
schreibtischlampe led168K/yr -52.0%2.4% conv.
led tischlampe akku usb aufladbar102K/yr -45.5%1.2% conv.
desk lamp106K/yr -39.8%1.2% conv.

Reviews and returns

What reviews say buyers love and hate about Schreibtischlampe

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Helligkeit/Glanz/Glühen”

14%of negative reviews mention “Aufladen”

3.0%of orders come back

“Ladefunktion nach 1,5 Monaten defekt”

A buyer, on “Aufladen”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Schreibtischlampe questions

Answered from the same tracked data.

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