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schreibtischlampe

Worth a look

Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 93Growth 2Conversion 27Competition 91Returns 50Price range 84Avg price 94Brand share 96Review moat 53Quality gap 55

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Avg price

Great€22.54

avg listing price — sweet spot $15–$100

Market size

Great€1.9M

€1.9M/yr · 3.8M searches

Competition

Great24%

top-5 click share — an open shelf

Price range

Great€8.79–€55.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,372.66

avg incumbent reviews — the moat a new listing must climb

Returns

Good3.0%

return rate — above 6% kills the launch gate

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-45.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, schreibtischlampe is a €1.9M/yr Amazon Germany market (3.8M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 62/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
80K–100K
avg 1,000–1,250/product
Revenue / yr
€1.8M–€2.3M
units × avg price
Launch success
72%
13 of 18 new (360d)
Conversion rate
2.2%
Avg BSR
#62
Page quality
0%
Prime
99%
Sponsored
96%
Out of stock
8.3%
Avg brand age
38 months
Avg seller age
186 days

Competition

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

55 falling

Sellers

84

Top-5 brand share

34%

Top 20: 75%

Top-5 click share

24%

Top 20: 60%

Open market

61%

  • UPXNBOR11%
  • LIBORA7%
  • Jumoking6%
  • SKYLEO5%
  • EYOCEAN5%
  • Suright4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -45.6% search growth over the last 90 days.
225K175KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€38K4%€75K6%€113K8%€150K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 82 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen35%

“Super LAmpe”

Qualität insgesamt11%

“Super Produkt”

Preis-Leistungs-Verhältnis8%

“Beste Investition fürs Büro”

beworben Vs Tatsächliches Produkt5%

“Produkt wie beschrieben”

Benutzerfreundlichkeit5%

“Super einfache Handhabung”

Design insgesamt4%

“elegantes Design”

Akkulaufzeit3%

“Super einfach super akku”

Aufladen3%

“und die Ladedauer, die fast genauso lange ist”

Montage/Installation3%

“Die Installation dauert 2 Minuten”

Einstellbarkeit/Drehbarkeit/lehnend2%

“Plattenspieler und lässt sich dank des flexiblen Arms optimal an jede Situation anpassen”

What buyers complain about

Aufladen14%

“Ladefunktion nach 1,5 Monaten defekt”

Haltbarkeit14%

“Sehr schnell defekt”

Akkulaufzeit9%

“Akkulaufzeit inakzeptabel”

Qualität insgesamt6%

“Müllprodukt”

Helligkeit/Glanz/Glühen5%

“Helligkeit lässt sich nicht dimmen”

Defekt Material/Teile3%

“Akku defekt”

Gesamtgröße3%

“Kleiner als gedacht”

Funktionalität insgesamt2%

“Funktioniert nicht”

Stärke2%

“1 von 2 wackelt”

Materialqualität1%

“billiges Material verwendet wurde,”

Top return reasons

Gesamtgröße20%
Helligkeit/Glanz/Glühen14%
Aufladen10%
Defekt Material/Teile9%
Funktionalität insgesamt9%
Qualität insgesamt5%
Farbe4%
Akkulaufzeit4%
beworben Vs Tatsächliches Produkt2%
Materialqualität2%

Common questions

Is schreibtischlampe profitable to sell on Amazon Germany?
The niche generates €1.9M/yr across 82 tracked products. 13 of 18 products launched in the last 360 days are still selling. 90-day search growth is -45.6%. Flapen's verdict: Worth a look (62/100).
How competitive is the schreibtischlampe niche?
55 brands and 84 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in schreibtischlampe?
Top complaints mined from reviews: Aufladen, Haltbarkeit, Akkulaufzeit. The return rate is 3.0%.
When does demand for schreibtischlampe peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.3× the quietest.
What does it cost to enter the schreibtischlampe niche?
Listings span €8.79–€55.86; the average listing price is €22.54 (sweet spot $15–$100). The average incumbent carries 1,373 reviews — the moat a new listing must climb.

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