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Sanlight

Fail

Buyers convert on only 0.5% of searches, so Sanlight is a Fail.

Flapen Score
30
30 / 100
Ranks 641 of 678 Beleuchtung niches · −17 vs the category median of 47
Market size
€59K/yr42K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
66%top-5 click share · 9 brands · 18 sellers

Flapen Score

Sanlight against its category

The dotted line is the Beleuchtung average. Past it, Sanlight is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sanlight market on Amazon at a glance

Shoppers on Amazon Germany searched for Sanlight 42K times last year and spent an estimated €59K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
0.5%
Market size, estimated
€59Ka year
Peak month
September14.4× the quietest month
Top search term
sanlight26K searches a year

02 · Price

A sale here is worth €278.64.

Listings sell for €278.64 on average, from €23.64 to €685.87. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At €278.64 that is €0 to €28K a year per listing.

Average price
€278.64above the $15 to $100 sweet spot
Price range
€23.64–€685.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
€0–€28K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #1,748 within Innenbeleuchtung. It carries 394 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
41%
Out of stock, average day
1.2%
Average rank
#1,748in Innenbeleuchtung
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
394per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Sanlight products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

18

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

66%

Top 20: 98%

Open market

3%

  • Brand 161%
  • Brand 218%
  • Brand 310%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Demand

Sanlight search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 14.4×

Search terms

Top Sanlight search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sanlight26K/yr
  • sanlight evo8K/yr
  • san light2K/yr
  • sanlight evo 4 1202K/yr
  • sanlight evo 4 80635/yr
  • sanlight q1w885/yr
  • sanlight evo 4832/yr
  • sanlight evo 5578/yr
  • sanlight evo 3785/yr
  • sanlight evo 3 60155/yr

Reviews and returns

What reviews say buyers love and hate about Sanlight

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Helligkeit/Glanz/Glühen”
27%of negative reviews mention “Qualität insgesamt”
2.2%of orders come back
“Top Qualität schade das man den Stick extra bestellen muss”
A buyer, on “Qualität insgesamt”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sanlight questions

Answered from the same tracked data.