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Salzlampe

Fail

Demand is soft, at -47.5% this quarter, so Salzlampe is a Fail.

Flapen Score
43
43 / 100
Ranks 454 of 678 Beleuchtung niches · −4 vs the category median of 47
Market size
€248K/yr520K searches / yr
90-day growth
-47.5%search demand this quarter
Competition
61%top-5 click share · 11 brands · 16 sellers

Flapen Score

Salzlampe against its category

The dotted line is the Beleuchtung average. Past it, Salzlampe is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salzlampe market on Amazon at a glance

Shoppers on Amazon Germany searched for Salzlampe 520K times last year and spent an estimated €248K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 520K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €248K a year.

Searches, last 12 months
520K
Growth, 90 days vs prior 90
-47.5%
Conversion, latest week
2.4%
Market size, estimated
€248Ka year
Peak month
December3.9× the quietest month
Top search term
salzlampe185K searches a year

02 · Price

A sale here is worth €19.61.

Listings sell for €19.61 on average, from €10.86 to €33.40. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €19.61 that is €5K to €10K a year per listing.

Average price
€19.61inside the $15 to $100 sweet spot
Price range
€10.86–€33.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
3.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #307 within Innenbeleuchtung. It carries 2,033 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
75%
Out of stock, average day
11.1%
Average rank
#307in Innenbeleuchtung
Average rating
4.27 starsAmazon Germany average 4.37 stars
Average reviews
2,033per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Salzlampe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

16

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

15%

  • Brand 129%
  • Brand 227%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (5 brands, 15%)

Demand

Salzlampe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Salzlampe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salzlampe185K/yr
  • salzkristalllampe109K/yr
  • salzsteinlampe78K/yr
  • salt lamp16K/yr
  • salzlampen himalaya19K/yr
  • steinlampe15K/yr
  • salzkristalllampe dimmbar11K/yr
  • salzstein lampe12K/yr
  • himalaya salzlampe12K/yr
  • salzlampe dimmbar8K/yr

Reviews and returns

What reviews say buyers love and hate about Salzlampe

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Helligkeit/Glanz/Glühen”
17%of negative reviews mention “Haltbarkeit”
3.3%of orders come back
“Zwei mal direkt kaputt gegangen”
A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Salzlampe questions

Answered from the same tracked data.