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Playstation

Fail

Buyers convert on only 0.3% of searches, so Playstation is a Fail.

Flapen Score
28
28 / 100
Ranks 651 of 678 Beleuchtung niches · −19 vs the category median of 47
Market size
€433K/yr726K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
66%top-5 click share · 6 brands · 216 sellers

Flapen Score

Playstation against its category

The dotted line is the Beleuchtung average. Past it, Playstation is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Playstation market on Amazon at a glance

Shoppers on Amazon Germany searched for Playstation 726K times last year and spent an estimated €433K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 726K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €433K a year.

Searches, last 12 months
726K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
0.3%
Market size, estimated
€433Ka year
Peak month
November3.1× the quietest month
Top search term
playstation440K searches a year

02 · Price

A sale here is worth €192.34.

Listings sell for €192.34 on average, from €13.42 to €620.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €192.34 that is €0 to €19K a year per listing.

Average price
€192.34above the $15 to $100 sweet spot
Price range
€13.42–€620.80
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€19K
Returns
4.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #134 within Innenbeleuchtung. It carries 10,690 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
64%
Out of stock, average day
11.3%
Average rank
#134in Innenbeleuchtung
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
10,690per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Playstation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

216

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 215%
  • Brand 315%
  • Brand 46%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Playstation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Playstation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • playstation440K/yr
  • play station21K/yr
  • sony playstation9K/yr
  • playstation konsole9K/yr

Reviews and returns

What reviews say buyers love and hate about Playstation

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Qualität insgesamt”
4.9%of orders come back
“Leider wie fast immer ist Sony's Qualität in Thema Controller miserabel”
A buyer, on “Qualität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Playstation questions

Answered from the same tracked data.