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playstation

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 57Growth 23Conversion 4Competition 32Returns 26Price range 14Avg price 47Brand share 5Review moat 21Quality gap 40

Market size

Good€433K

€433K/yr · 726K searches

Avg price

Okay€192.34

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Review moat

Bad10,690.36

avg incumbent reviews — the moat a new listing must climb

Price range

Bad€13.42–€620.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, playstation is a €433K/yr Amazon Germany market (726K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 28/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

playstation market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
€289K–€385K
units × avg price
Conversion rate
0.3%
Avg BSR
#134
Page quality
0%
Prime
64%
Sponsored
57%
Out of stock
11.3%
Avg brand age
37 months
Avg seller age
189 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

216

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Playstation57%
  • Sony Interactive Entertainment15%
  • Paladone15%
  • TiMOVO6%
  • Seagate6%
  • WD_BLACK2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Top playstation search terms

  • playstation440K/yr
  • play station21K/yr
  • sony playstation9K/yr
  • playstation konsole9K/yr
All search terms

Top playstation products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€43K20%€87K30%€130K40%€173K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about playstation

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt15%

“Qualitätsprodukt”

Preis-Leistungs-Verhältnis10%

“Super. Mega zufrieden, super Preis.”

beworben Vs Tatsächliches Produkt10%

“Genau das bekommen was ich bestellt habe”

Speicherkapazität8%

“5TB geballte Speicher Power”

Konnektivität – insgesamt6%

“Einfaches anschließen mit Plug and Play”

Benutzerfreundlichkeit5%

“Funktioniert ganz einfach: bei einem freien Platz reinstecken und fertig”

Design insgesamt5%

“solidem Design”

Haltbarkeit4%

“Seit Jahren voll Funktionsfähig”

Helligkeit/Glanz/Glühen4%

“Top Lampe”

Touch-/Tastensteuerung4%

“Toller Controller”

What buyers complain about

Qualität insgesamt14%

“Leider wie fast immer ist Sony's Qualität in Thema Controller miserabel”

Haltbarkeit13%

“Defekt nach ca. 15 Monaten”

Produktzustand12%

“Gebrauchte Ware”

Geräuschpegel9%

“Nerviges Geräusch”

Preis-Leistungs-Verhältnis9%

“Preis/Leistung miserabel”

Speicherkapazität6%

“Nutze diese nur als Speicher”

Touch-/Tastensteuerung6%

“Extrem Schlechte Qualität, das Touchpad und die X Taste waren absolut nicht normal verarbeitet”

Funktionalität insgesamt4%

“Leider funktioniert es nicht vollständig”

Kompatibilität – insgesamt3%

“PS5 nicht kompatiebel”

Akkulaufzeit2%

“Akku hält kaum, von Anfang an”

Top return reasons

Funktionalität insgesamt19%
Produktzustand15%
Defekt Material/Teile13%
Geräuschpegel9%
Touch-/Tastensteuerung8%
Konnektivität – insgesamt6%
Kompatibilität – insgesamt4%
Qualität insgesamt2%
Aufladen2%
beworben Vs Tatsächliches Produkt2%

Common questions

Is playstation profitable to sell on Amazon Germany?
The niche generates €433K/yr across 14 tracked products. 90-day search growth is -4.3%. Flapen's verdict: Skip it (28/100).
How competitive is the playstation niche?
6 brands and 216 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in playstation?
Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Produktzustand. The return rate is 4.9%.
When does demand for playstation peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the playstation niche?
Listings span €13.42–€620.80; the average listing price is €192.34 (sweet spot $15–$100). The average incumbent carries 10,690 reviews — the moat a new listing must climb.