Is Planeten profitable to sell on Amazon Germany?

Flapen scores Planeten 47 out of 100 on Amazon Germany, a Fail. Shoppers spend €45K a year across 27 tracked products. 2 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -37.4% in the last 90 days.

How competitive is the Planeten niche on Amazon Germany?

23 brands and 228 sellers compete in Planeten on Amazon Germany. The top 5 Planeten products take 50% of clicks, and the top 5 brands take 60%.

What do buyers complain about in Planeten?

Planeten buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, and Gesamtgröße. An estimated 1.2% of orders come back.

What does it cost to enter the Planeten niche?

Planeten sells for €14.56 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.02 to €35.97. The average product has 1,795 reviews, the count a new listing must catch up to.

Planeten

Fail

Demand is soft, at -37.4% this quarter, so Planeten is a Fail.

Flapen Score: 47
47 / 100Ranks 324 of 678 Beleuchtung niches · on the category median
Market size: €45K/yr125K searches / yr
90-day growth: -37.4%search demand this quarter
Competition: 50%top-5 click share · 23 brands · 228 sellers

Flapen Score

Planeten against its category

The dotted line is the Beleuchtung average. Past it, Planeten is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Planeten market on Amazon at a glance

Shoppers on Amazon Germany searched for Planeten 125K times last year and spent an estimated €45K. The top 5 brands take 60% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months: 125K
Growth, 90 days vs prior 90: -37.4%
Conversion, latest week: 2.5%
Market size, estimated: €45Ka year
Top search term: planeten57K searches a year

02 · Price

A sale here is worth €14.56.

Listings sell for €14.56 on average, from €4.02 to €35.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €14.56 that is €1K to €4K a year per listing.

Average price: €14.56under the $15 to $100 sweet spot
Price range: €4.02–€35.97
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€4K
Returns: 1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #392 within Innenbeleuchtung. It carries 1,795 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 78%
Prime listings: 96%
Out of stock, average day: 5.0%
Average rank: #392in Innenbeleuchtung
Average rating: 4.35 starsAmazon Germany average 4.37 stars
Average reviews: 1,795per listing
Listings tracked: 27

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 121 months on average, so the names here are established.

Launched, last 12 months: 3
Successful launches: 2Amazon's first-year sales bar
Average brand age: 121 months

Products

Top Planeten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

228

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

50%

Top 20: 90%

Open market

36%

Brand 138%
Brand 26%
Brand 36%
Brand 45%
Brand 55%
Brand 64%

Demand

Planeten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 2.8× · 7 of 12 months tracked

Search terms

Top Planeten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

planeten57K/yr -45.4%0.6% conv.
planeten kinder54K/yr -32.3%1.2% conv.
flummi planeten6K/yr -12.3%6.1% conv.
kosmos flummi planeten3K/yr +15.0%9.3% conv.
planete2K/yr -26.0%0.0% conv.
flummi planeten kosmos3K/yr -14.2%12.5% conv.

Reviews and returns

What reviews say buyers love and hate about Planeten

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Spaß/Unterhaltungserlebnis”

16%of negative reviews mention “Qualität insgesamt”

1.2%of orders come back

“qualitativ auch eher minderwertig”

A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Planeten questions

Answered from the same tracked data.

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