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Planeten

soft demand (-37.4% this quarter) — Planeten doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 324 of 678 Beleuchtung niches · on the category median

Market size 11Growth 6Conversion 31Competition 58Returns 91Price range 66Avg price 71Brand share 75Review moat 47Quality gap 67
This niche Category average · 678 niches

Is Planeten profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Planeten is a €45K/yr Amazon Germany market (125K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 47/100.

Planeten: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.4% over the last 90 days and 2.5% of searches end in a purchase.

€45K

revenue / yr

Units sold / yr4K
Search volume / yr-37.4%125K
Conversion rate2.5%
Avg price€14.56

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers23 · 228
Top-5 product click share50%
Open market40%
Avg brand age121 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement78%
New entrants (1y)3· 2 succeeded
Avg rating4.3★
Avg reviews1,795

Top Planeten products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€9K€13K€18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

228

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

50%

Top 20: 90%

Open market

36%

  • Kosmos38%
  • Mechaniker6%
  • Ravensburger6%
  • moses5%
  • xocome5%
  • BONNYCO4%

Planeten demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume125KCVR2.5%Products27Brands23Top 5 Brands60%OOS Rate5.0%Rating4.3★Reviews1,795Avg BSR#392
5K4KDec '25Jan '26Feb '26Mar '26May '26Jun '26

Top Planeten search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • planeten57K/yr
  • planeten kinder54K/yr
  • flummi planeten6K/yr
  • kosmos flummi planeten3K/yr
  • planete2K/yr
  • flummi planeten kosmos3K/yr

What reviews say buyers love and hate about Planeten

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Spaß/Unterhaltungserlebnis27%

Lustig,

Geschenk Zweck11%

Super Geschenk

beworben Vs Tatsächliches Produkt7%

das Produkt ist wie beschrieben

Qualität insgesamt7%

Top Produkt

Preis-Leistungs-Verhältnis6%

Preis/Leistung super

What buyers complain about

61% of reviews
Qualität insgesamt16%

qualitativ auch eher minderwertig

Haltbarkeit8%

Nach 5 Minuten defekt

Gesamtgröße7%

Ich empfele diese produkt nicht, sooooi klein

beworben Vs Tatsächliches Produkt7%

Nicht wie abgebildet

Haftung/Klebrigkeit5%

hat sich überall festgeklebt

Planeten return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
18%
2Qualität insgesamt
14%
3Funktionalität insgesamt
9%
4Defekt Material/Teile
8%
5beworben Vs Tatsächliches Produkt
7%

Common Planeten questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Planeten 47/100 on Amazon Germany — Skip it. The niche generates €45K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -37.4% over the last 90 days.
Planeten buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, Gesamtgröße, the themes mined from the niche's reviews. Its return rate is 1.2%.