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Philips Deckenleuchte

Fail

The top 5 brands take 100% of clicks, so Philips Deckenleuchte is a Fail.

Flapen Score
37
37 / 100
Ranks 569 of 678 Beleuchtung niches · −10 vs the category median of 47
Market size
€515K/yr424K searches / yr
90-day growth
-40.2%search demand this quarter
Competition
51%top-5 click share · 4 brands · 134 sellers

Flapen Score

Philips Deckenleuchte against its category

The dotted line is the Beleuchtung average. Past it, Philips Deckenleuchte is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Deckenleuchte market on Amazon at a glance

Shoppers on Amazon Germany searched for Philips Deckenleuchte 424K times last year and spent an estimated €515K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €515K a year.

Searches, last 12 months
424K
Growth, 90 days vs prior 90
-40.2%
Conversion, latest week
1.1%
Market size, estimated
€515Ka year
Peak month
November3.5× the quietest month
Top search term
philips hue deckenleuchte143K searches a year

02 · Price

A sale here is worth €115.80.

Listings sell for €115.80 on average, from €14.13 to €254.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €115.80 that is €12K to €29K a year per listing.

Average price
€115.80above the $15 to $100 sweet spot
Price range
€14.13–€254.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€12K–€29K
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #451 within Innenbeleuchtung. It carries 573 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#451in Innenbeleuchtung
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
573per listing
Listings tracked
28

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Philips Deckenleuchte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

134

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

0%

  • Brand 190%
  • Brand 25%
  • Brand 33%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Philips Deckenleuchte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Philips Deckenleuchte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips hue deckenleuchte143K/yr
  • hue deckenlampe75K/yr
  • philips hue deckenlampe33K/yr
  • hue deckenleuchte37K/yr
  • philips deckenleuchte29K/yr
  • phillips hue deckenlampe27K/yr
  • philips deckenlampe8K/yr
  • deckenlampe hue7K/yr
  • deckenlampe philips7K/yr
  • hue tento7K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Deckenleuchte

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Helligkeit/Glanz/Glühen”
11%of negative reviews mention “Preis-Leistungs-Verhältnis”
3.0%of orders come back
“Von daher finde ich Preis Leistung nicht ok”
A buyer, on “Preis-Leistungs-Verhältnis”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Philips Deckenleuchte questions

Answered from the same tracked data.