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65

outdoor kerze

Worth a look

Shows demand growing +192.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 7Growth 97Conversion 22Competition 92Returns 51Price range 76Avg price 79Brand share 96Review moat 69Quality gap 79

Growth

Incredible+192.2%

90-day search growth — must beat 0% to launch

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Competition

Great23%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great€16.41

avg listing price — sweet spot $15–$100

Price range

Great€4.80–€48.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good728.93

avg incumbent reviews — the moat a new listing must climb

Returns

Good3.0%

return rate — above 5% kills the launch gate

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad€29K

€29K/yr · 99K searches

According to Flapen's Amazon Germany niche tracking, outdoor kerze is a €29K/yr Amazon Germany market (99K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

outdoor kerze market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
€33K–€41K
units × avg price
Conversion rate
1.8%
Avg BSR
#120
Page quality
0%
Prime
91%
Sponsored
97%
Out of stock
26.9%
Avg brand age
34 months
Avg seller age
187 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

48 rising

Sellers

66

Top-5 brand share

33%

Top 20: 81%

Top-5 click share

23%

Top 20: 63%

Open market

61%

  • bolsius9%
  • Trulloyoo7%
  • KIYTARBOO6%
  • Cepewa6%
  • Homemory6%
  • YUEONEWIN6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +192.2% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.8×

Top outdoor kerze search terms

  • outdoor kerze27K/yr
  • outdoor kerzen25K/yr
  • kerze outdoor14K/yr
  • kerzen outdoor13K/yr
  • outdoorkerzen8K/yr
  • kerzen für draußen9K/yr
  • outdoorkerze3K/yr
  • outdoor kerzen groß1K/yr
All search terms

Top outdoor kerze products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€5834%€1K6%€2K8%€2K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about outdoor kerze

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch20%

“Gut duftende Kerzen”

Helligkeit/Glanz/Glühen17%

“Gute LED Kerzen”

Qualität insgesamt10%

“Super Produkt”

Design insgesamt5%

“eleganten Design”

Preis-Leistungs-Verhältnis5%

“Super preis”

Geeignet für den Innenbereich4%

“Ideal für draußen”

beworben Vs Tatsächliches Produkt3%

“Macht was es soll”

Wecker/Timer-Genauigkeit3%

“Das beste daran ist der Timer”

Feuerwiderstand2%

“Die drei Dochte sorgen für eine gleichmäßige Flamme”

Fernbedienung2%

“Fernbedienung funktioniert super”

What buyers complain about

Qualität insgesamt8%

“Müll”

Geruch8%

“Kein Geruch,kein Aroma,Müll”

Haltbarkeit7%

“Fallen ständig aus”

Gesamtgröße5%

“Kleiner als gedacht”

Fernbedienung4%

“Die Fernbedienung ist ebenfalls zickig”

Helligkeit/Glanz/Glühen4%

“Nicht hell genug”

Defekt Material/Teile4%

“Leider schon defekt”

Preis-Leistungs-Verhältnis3%

“gut aber zur Zeit total überteuert!”

Funktionalität insgesamt3%

“Null Wirkung”

Schädlings-/Insektenbekämpfung3%

“Hilft leider gar nicht gegen Mosquitos”

Top return reasons

Gesamtgröße30%
Qualität insgesamt10%
Funktionalität insgesamt9%
Materialqualität8%
Farbe6%
Defekt Material/Teile6%
Helligkeit/Glanz/Glühen5%
beworben Vs Tatsächliches Produkt5%
Wecker/Timer-Genauigkeit4%
Preis-Leistungs-Verhältnis2%

Common questions

Is outdoor kerze profitable to sell on Amazon Germany?
The niche generates €29K/yr across 70 tracked products. 17 of 30 products launched in the last 360 days are still selling. 90-day search growth is +192.2%. Flapen's verdict: Worth a look (65/100).
How competitive is the outdoor kerze niche?
48 brands and 66 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in outdoor kerze?
Top complaints mined from reviews: Qualität insgesamt, Geruch, Haltbarkeit. The return rate is 3.0%.
When does demand for outdoor kerze peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.8× the quietest.
What does it cost to enter the outdoor kerze niche?
Listings span €4.80–€48.75; the average listing price is €16.41 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.