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Osram L 13w/840

soft demand (-51.5% this quarter) — Osram L 13w/840 doesn't clear our bar today.

Flapen Score

44
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Ranks 425 of 678 Beleuchtung niches · −3 vs the category median of 47

Market size 21Growth 0Conversion 81Competition 50Returns 67Price range 63Avg price 54Brand share 22Review moat 75Quality gap 67
This niche Category average · 678 niches

Is Osram L 13w/840 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Osram L 13w/840 is a €82K/yr Amazon Germany market (79K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 44/100.

Osram L 13w/840: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -51.5% over the last 90 days and 8.4% of searches end in a purchase.

€82K

revenue / yr

Units sold / yr4K
Search volume / yr-51.5%79K
Conversion rate8.4%
Avg price€12.42

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers7 · 27
Top-5 product click share55%
Open market9%
Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement68%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews514

Top Osram L 13w/840 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€8K€12K€16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

27

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

4%

  • NCC-Licht32%
  • Osram26%
  • Liuyife14%
  • IHYCTV14%
  • Ddlisu6%
  • G + L Leuchten und mehr5%
  • Open — no brand owns it (1 brand, 4%)

Osram L 13w/840 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume79KCVR8.4%Products22Brands7Top 5 Brands91%OOS Rate14.9%Rating4.3★Reviews514Avg BSR#32
3K2KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top Osram L 13w/840 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • osram l 13w/84019K/yr
  • t5-13w7K/yr
  • t5 13w8K/yr
  • t5 13w 8406K/yr
  • osram l 13w/6405K/yr
  • philips tl 13w/33-6404K/yr
  • osram t5 l 13w/840 517mm3K/yr
  • osram l 13w/640 cool white4K/yr
  • osram l13w/8404K/yr
  • leuchtstoffröhre t5 13w7K/yr

What reviews say buyers love and hate about Osram L 13w/840

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Gesamtgröße28%

Passt

beworben Vs Tatsächliches Produkt19%

Alles wie bestellt

Helligkeit/Glanz/Glühen18%

Alles Super, Lampe leuchtet super angenehm

Qualität insgesamt11%

optimales Produkt

Preis-Leistungs-Verhältnis9%

Preis passt

What buyers complain about

84% of reviews
Gesamtgröße23%

Passt nicht

Haltbarkeit22%

Defekt nach 5 Monaten

Defekt Material/Teile10%

War leider defekt

Qualität insgesamt7%

nicht um die Qualität

Preis-Leistungs-Verhältnis6%

Trotzdem würde ich nicht noch einmal bestellen,da das zurück senden 7,50 Euro kostet und der Preis der der Ware ca 10 Euro. Also macht man minus beim kaufen

Osram L 13w/840 return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
52%
2Defekt Material/Teile
15%
3Funktionalität insgesamt
13%
4Kompatibilität – insgesamt
5%
5Helligkeit/Glanz/Glühen
3%

Common Osram L 13w/840 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Osram L 13w/840 44/100 on Amazon Germany — Skip it. The niche generates €82K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -51.5% over the last 90 days.
Osram L 13w/840 buyers on Amazon Germany complain most about Gesamtgröße, Haltbarkeit, Defekt Material/Teile, the themes mined from the niche's reviews. Its return rate is 2.3%.