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Osram Halopin 230v 40w

Fail

The top 5 brands take 98% of clicks, so Osram Halopin 230v 40w is a Fail.

Flapen Score
34
34 / 100
Ranks 611 of 678 Beleuchtung niches · −13 vs the category median of 47
Market size
€60K/yr49K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
75%top-5 click share · 6 brands · 47 sellers

Flapen Score

Osram Halopin 230v 40w against its category

The dotted line is the Beleuchtung average. Past it, Osram Halopin 230v 40w is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Osram Halopin 230v 40w market on Amazon at a glance

Shoppers on Amazon Germany searched for Osram Halopin 230v 40w 49K times last year and spent an estimated €60K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 18.0% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 18.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €60K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
18.0%
Market size, estimated
€60Ka year
Peak month
November2.2× the quietest month
Top search term
osram halopin 230v 40w15K searches a year

02 · Price

A sale here is worth €6.73.

Listings sell for €6.73 on average, from €4.22 to €16.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €6.73 that is €2K to €3K a year per listing.

Average price
€6.73under the $15 to $100 sweet spot
Price range
€4.22–€16.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€2K–€3K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #19 within Leuchtmittel. It carries 2,238 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#19in Leuchtmittel
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
2,238per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Osram Halopin 230v 40w products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

47

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 232%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%

Demand

Osram Halopin 230v 40w search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Osram Halopin 230v 40w search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • osram halopin 230v 40w15K/yr
  • backofenlampe g99K/yr
  • osram halopin-0 230v 40w backofen4K/yr
  • g9 backofenlampe6K/yr
  • aeg backofen lampe6K/yr
  • osram g9 40w3K/yr
  • hitzebeständige3K/yr
  • bjb l230v40w backofen3K/yr

Reviews and returns

What reviews say buyers love and hate about Osram Halopin 230v 40w

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Gesamtgröße”
52%of negative reviews mention “Haltbarkeit”
0.6%of orders come back
“Haltbarkeit mängelhaft”
A buyer, on “Haltbarkeit”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Osram Halopin 230v 40w questions

Answered from the same tracked data.