Is osram e27 profitable to sell on Amazon Germany?

The niche generates €90K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -44.5%. Flapen's verdict: Skip it (37/100).

How competitive is the osram e27 niche?

10 brands and 48 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in osram e27?

Top complaints mined from reviews: Qualität insgesamt, Helligkeit/Glanz/Glühen, Haltbarkeit. The return rate is 1.7%.

When does demand for osram e27 peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the osram e27 niche?

Listings span €3.41–€13.58; the average listing price is €9.04 (sweet spot $15–$100). The average incumbent carries 1,692 reviews — the moat a new listing must climb.

osram e27

Skip it

Prices mostly outside the sweet spot ($3.41–$13.58) — this niche doesn't clear our bar today.

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.7%

return rate — above 5% kills the launch gate

Review moat

Okay1,691.95

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Avg price

Okay€9.04

avg listing price — sweet spot $15–$100

Market size

Bad€90K

€90K/yr · 104K searches

Growth

Bad-44.5%

90-day search growth — must beat 0% to launch

Price range

Bad€3.41–€13.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, osram e27 is a €90K/yr Amazon Germany market (104K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

osram e27 market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: €90K–€113K; units × avg price
Conversion rate: 9.5%
Avg BSR: #165
Page quality: 0%
Prime: 90%
Sponsored: 80%
Out of stock: 8.8%
Avg brand age: 44 months
Avg seller age: 204 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

PHILIPS39%
Osram23%
Amazon Basics13%
Lepro7%
NCC-Licht6%
DiCUNO4%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — -44.5% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top osram e27 search terms

glühbirne e27 40w14K/yr -41.7%8.5% conv.
glühbirne 40 watt13K/yr -35.0%5.3% conv.
e27 led warmweiss 40 watt12K/yr -32.6%9.8% conv.
e27 40 watt12K/yr -32.4%8.4% conv.
led e27 40w8K/yr -39.9%4.3% conv.
40 watt glühbirne7K/yr -51.9%6.2% conv.
e27 40w glühbirne4K/yr -38.3%3.1% conv.
e27 led 40w4K/yr -31.4%5.9% conv.
e27 40w4K/yr -43.5%10.1% conv.
glühbirnen 40 watt4K/yr -60.0%7.0% conv.

All search terms

Top osram e27 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips LED Classic E27 Lampe 40 W Tropfenform matt warmweiß 2er Pack

PHILIPS€5.204.6★1,620 rev

Amazon Basics LED-Leuchtmittel Edison-Sockel E27 4 3 W (entspricht 40-W-Glühbirne) nicht dimmbar klares Filament 6 Stück (1er Pack) Warmweiß

Amazon Basics€11.664.5★17,801 rev

Osram BASE CLASSIC A FIL 40 LED-Lampe mit Sockel E27 klassische Kolbenform Doppelpack 4W 470lm 2700K warmweißes Licht geringe Wärmeentwicklung lange Lebensdauer geringer Energieverbrauch

Osram€5.314.6★360 rev

Osram LED Star Value Classic A40 LED Lampe für E27 Sockel Birnenform FR 470 Lumen warmweiß (2700K) Ersatz für herkömmliche 40W Glühbirnen Nicht dimmbar 10er-Pack

Osram€10.814.6★651 rev

PHILIPS Classic ultraeffiziente E27 LED Lampe 40W warmweiß klar 3-er Pack

PHILIPS€10.864.7★1,056 rev

Newest

by launch date

bravotecno E27 LED Glühbirne Energieklasse B E27 LED Warmweiss 3000K 4.3W 806LM A60 Warmweiß Leuchtmittel Entspricht 60W 360 Abstrahlwinkel Nicht Dimmbar Wärmearm & Langlebig 2 Stück

bravotecno€8.65132 rev

8mo ago

bravotecno E27 LED Glühbirne Energieklasse B E27 LED Warmweiss 3000K 2.5W 470LM G45/P45 Warmweiß Leuchtmittel Entspricht 40W 360 Abstrahlwinkel Nicht Dimmbar Wärmearm & Langlebig 6 Stück

bravotecno€13.58104 rev

9mo ago

OSRAM LED-Lampe Value Classic A40 Kolbenform 4 9W 827 2700K warmweiß E27 matt 470 lm Ra80 Farbwiedergabe

Osram€7.43547 rev

1y ago

Osram LED-Lampe Star Kolbenform A40 Filament 2700 K warmweiß 3 4 W E27 klar 470 lm 15.000h für Decken- und Stehleuchten Wohnraum

Osram€3.4121 rev

1y ago

Lepro Energieklasse A E27 LED Warmweiss 2.2W 470 Lumen Glühbirne E27 Nicht Dimmbar G45 Led Birne 2700 Kelvin Warmweiß 300 Abstrahlwinkel Energiesparlampe ersetzt 40W Leuchtmittel 4 Stück

Lepro€11.98172 rev

1y ago

What buyers say about osram e27

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen42%

“Solide Lampen”

Qualität insgesamt16%

“Super Ware”

Preis-Leistungs-Verhältnis11%

“Super Preis”

beworben Vs Tatsächliches Produkt9%

“Macht was es soll”

Gesamtgröße5%

“Passt”

Effizienz3%

“wenn die Angaben stimmen, dann auch sehr effizient”

Helligkeit anzeigen2%

“Gute LED”

Benutzerfreundlichkeit2%

“Gut und sparsam”

Haltbarkeit2%

“Funktioniert perfekt, Haltbarkeit kann ich noch nicht beurteilen”

Farbe1%

“Lichtfarbe sehr weiß”

What buyers complain about

Qualität insgesamt23%

“Schlechte Qualität (s-Sicherung)”

Helligkeit/Glanz/Glühen21%

“nicht sehr hell”

Haltbarkeit17%

“nach wenigen Monaten alle defekt”

Preis-Leistungs-Verhältnis6%

“das Geld nicht wert”

Defekt Material/Teile6%

“Leider ist eine der 10 Birnen defekt”

Farbe6%

“Birne und Verpackung top der Ton des Lichts ist nur sehr gelb”

Gesamtgröße3%

“Leider habe ich die falsche Lampengröße bestellt, so das die Lampen wieder zurück müssen”

Messung / Ablesegenauigkeit1%

“Die gemessenen Werte lagen jeweils leicht darunter, was bei meinem Messgerät in diesem niedrigen Leistungsbereich zu erwarten ist”

Top return reasons

Gesamtgröße51%

Helligkeit/Glanz/Glühen19%

Farbe8%

Funktionalität insgesamt6%

Kompatibilität – insgesamt4%

Defekt Material/Teile3%

Stärke2%

Wärme2%

beworben Vs Tatsächliches Produkt2%

Qualität insgesamt1%

Common questions

Is osram e27 profitable to sell on Amazon Germany?: The niche generates €90K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -44.5%. Flapen's verdict: Skip it (37/100).
How competitive is the osram e27 niche?: 10 brands and 48 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in osram e27?: Top complaints mined from reviews: Qualität insgesamt, Helligkeit/Glanz/Glühen, Haltbarkeit. The return rate is 1.7%.
When does demand for osram e27 peak?: Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the osram e27 niche?: Listings span €3.41–€13.58; the average listing price is €9.04 (sweet spot $15–$100). The average incumbent carries 1,692 reviews — the moat a new listing must climb.

osram e27

osram e27 market data

Competition & brand share

Demand & seasonality

Top osram e27 search terms

Top osram e27 products on Amazon

Top sellers

Newest

Trending

What buyers say about osram e27

What buyers love

What buyers complain about

Top return reasons

Common questions

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