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Osram E27

prices mostly outside the sweet spot ($3.41–$13.58) — Osram E27 doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 569 of 678 Beleuchtung niches · −10 vs the category median of 47

Market size 22Growth 3Conversion 85Competition 42Returns 82Price range 0Avg price 25Brand share 29Review moat 48Quality gap 33
This niche Category average · 678 niches

Is Osram E27 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Osram E27 is a €90K/yr Amazon Germany market (104K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 37/100.

Osram E27: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.5% over the last 90 days and 9.5% of searches end in a purchase.

€90K

revenue / yr

Units sold / yr13K
Search volume / yr-44.5%104K
Conversion rate9.5%
Avg price€9.04

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers10 · 48
Top-5 product click share60%
Open market12%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement80%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews1,692

Top Osram E27 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

€0€9K€18K€27K€36K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

48

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

8%

  • PHILIPS39%
  • Osram23%
  • Amazon Basics13%
  • Lepro7%
  • NCC-Licht6%
  • DiCUNO4%
  • Open — no brand owns it (4 brands, 8%)

Osram E27 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume104KCVR9.5%Products20Brands10Top 5 Brands88%OOS Rate8.8%Rating4.5★Reviews1,692Avg BSR#165
4K3KPrime Day '25Spike '25Black Friday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Top Osram E27 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • glühbirne e27 40w14K/yr
  • glühbirne 40 watt13K/yr
  • e27 led warmweiss 40 watt12K/yr
  • e27 40 watt12K/yr
  • led e27 40w8K/yr
  • 40 watt glühbirne7K/yr
  • e27 40w glühbirne4K/yr
  • e27 led 40w4K/yr
  • e27 40w4K/yr
  • glühbirnen 40 watt4K/yr

What reviews say buyers love and hate about Osram E27

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Helligkeit/Glanz/Glühen42%

Solide Lampen

Qualität insgesamt16%

Super Ware

Preis-Leistungs-Verhältnis11%

Super Preis

beworben Vs Tatsächliches Produkt9%

Macht was es soll

Gesamtgröße5%

Passt

What buyers complain about

82% of reviews
Qualität insgesamt23%

Schlechte Qualität (s-Sicherung)

Helligkeit/Glanz/Glühen21%

nicht sehr hell

Haltbarkeit17%

nach wenigen Monaten alle defekt

Preis-Leistungs-Verhältnis6%

das Geld nicht wert

Defekt Material/Teile6%

Leider ist eine der 10 Birnen defekt

Osram E27 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
51%
2Helligkeit/Glanz/Glühen
19%
3Farbe
8%
4Funktionalität insgesamt
6%
5Kompatibilität – insgesamt
4%

Common Osram E27 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Osram E27 37/100 on Amazon Germany — Skip it. The niche generates €90K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -44.5% over the last 90 days.
Search demand for Osram E27 on Amazon Germany peaks in Jan–Feb–Oct–Nov–Dec, where the busiest month runs 3.6× the quietest.