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Oma Geschenk

Maybe

An estimated 0.5% of orders come back. But the products selling today already average 4.6★, so Oma Geschenk is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 678 Beleuchtung niches · +10 vs the category median of 47
Market size
€459K/yr1.9M searches / yr
90-day growth
+8.7%search demand this quarter
Competition
42%top-5 click share · 27 brands · 40 sellers

Flapen Score

Oma Geschenk against its category

The dotted line is the Beleuchtung average. Past it, Oma Geschenk is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oma Geschenk market on Amazon at a glance

Shoppers on Amazon Germany searched for Oma Geschenk 1.9M times last year and spent an estimated €459K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €459K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
2.0%
Market size, estimated
€459Ka year
Peak month
December12.2× the quietest month
Top search term
oma geschenk415K searches a year

02 · Price

A sale here is worth €12.43.

Listings sell for €12.43 on average, from €5.72 to €26.69. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At €12.43 that is €3K to €6K a year per listing.

Average price
€12.43under the $15 to $100 sweet spot
Price range
€5.72–€26.69
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #77 within Innenbeleuchtung. It carries 508 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
9.9%
Average rank
#77in Innenbeleuchtung
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
508per listing
Listings tracked
31

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Oma Geschenk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

40

Top-5 brand share

48%

Top 20: 90%

Top-5 click share

42%

Top 20: 84%

Open market

47%

  • Brand 120%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Oma Geschenk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.2×

Search terms

Top Oma Geschenk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oma geschenk415K/yr
  • muttertagsgeschenk oma41K/yr
  • geschenk oma266K/yr
  • oma170K/yr
  • geschenk für oma210K/yr
  • geschenk oma geburtstag73K/yr
  • geschenke für oma208K/yr
  • oma geschenk geburtstag83K/yr
  • beste oma geschenke48K/yr
  • oma geschenke62K/yr

Reviews and returns

What reviews say buyers love and hate about Oma Geschenk

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Geschenk Zweck”
16%of negative reviews mention “Gesamtgröße”
0.5%of orders come back
“Der Beutel ist deutlich schmaler und tiefer”
A buyer, on “Gesamtgröße”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Oma Geschenk questions

Answered from the same tracked data.