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Nachttischlampe Schwarz

Fail

Demand is soft, at -44.8% this quarter, so Nachttischlampe Schwarz is a Fail.

Flapen Score
42
42 / 100
Ranks 476 of 678 Beleuchtung niches · −5 vs the category median of 47
Market size
€24K/yr101K searches / yr
90-day growth
-44.8%search demand this quarter
Competition
40%top-5 click share · 23 brands · 39 sellers

Flapen Score

Nachttischlampe Schwarz against its category

The dotted line is the Beleuchtung average. Past it, Nachttischlampe Schwarz is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nachttischlampe Schwarz market on Amazon at a glance

Shoppers on Amazon Germany searched for Nachttischlampe Schwarz 101K times last year and spent an estimated €24K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-44.8%
Conversion, latest week
1.2%
Market size, estimated
€24Ka year
Peak month
November3.0× the quietest month
Top search term
nachttischlampe schwarz58K searches a year

02 · Price

A sale here is worth €19.66.

Listings sell for €19.66 on average, from €10.83 to €39.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €19.66 that is €0 to €2K a year per listing.

Average price
€19.66inside the $15 to $100 sweet spot
Price range
€10.83–€39.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
4.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #311 within Innenbeleuchtung. It carries 532 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#311in Innenbeleuchtung
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
532per listing
Listings tracked
44

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Nachttischlampe Schwarz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

39

Top-5 brand share

73%

Top 20: 98%

Top-5 click share

40%

Top 20: 77%

Open market

24%

  • Brand 135%
  • Brand 226%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Nachttischlampe Schwarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Nachttischlampe Schwarz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nachttischlampe schwarz58K/yr
  • tischleuchte schwarz17K/yr
  • schwarze tischlampe8K/yr
  • tischlampe schwarz metall7K/yr
  • tischlampe metall7K/yr
  • nachttischlampe 2er set schwarz5K/yr

Reviews and returns

What reviews say buyers love and hate about Nachttischlampe Schwarz

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Helligkeit/Glanz/Glühen”
17%of negative reviews mention “Akkulaufzeit”
4.2%of orders come back
“Extrem niedrige Akkulaufzeit, daher zurückgesendet”
A buyer, on “Akkulaufzeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nachttischlampe Schwarz questions

Answered from the same tracked data.