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Nachttischlampe Alexa

brand-locked demand (top 5 brands take 96% of clicks) — Nachttischlampe Alexa doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 596 of 678 Beleuchtung niches · −12 vs the category median of 47

Market size 31Growth 13Conversion 31Competition 14Returns 48Price range 85Avg price 95Brand share 9Review moat 45Quality gap 65
This niche Category average · 678 niches

Is Nachttischlampe Alexa profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nachttischlampe Alexa is a €145K/yr Amazon Germany market (140K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 35/100.

Nachttischlampe Alexa: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.9% over the last 90 days and 2.5% of searches end in a purchase.

€145K

revenue / yr

Units sold / yr4K
Search volume / yr-24.9%140K
Conversion rate2.5%
Avg price€41.86

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 50
Top-5 product click share84%
Open market4%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement100%
New entrants (1y)2· 2 succeeded
Avg rating4.4★
Avg reviews1,984

Top Nachttischlampe Alexa products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

€0€15K€29K€44K€58K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

50

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • Govee82%
  • riyo6%
  • loyal3%
  • Cefrank3%
  • Philips Hue2%
  • Hifree2%
  • Open — no brand owns it (1 brand, 2%)

Nachttischlampe Alexa demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume140KCVR2.5%Products12Brands7Top 5 Brands96%OOS Rate11.2%Rating4.4★Reviews1,984Avg BSR#80
4K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Top Nachttischlampe Alexa search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • govee tischlampe36K/yr
  • led stab34K/yr
  • led stange12K/yr
  • govee nachttischlampe7K/yr
  • led ständer9K/yr
  • govee table lamp4K/yr
  • govee tischlampe 26K/yr
  • govee table lamp 26K/yr
  • rgb tischlampe6K/yr
  • led stangen5K/yr

What reviews say buyers love and hate about Nachttischlampe Alexa

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Helligkeit/Glanz/Glühen36%

Super Lampe

Qualität insgesamt10%

Super Produkt

Preis-Leistungs-Verhältnis8%

Für das Geld echt cool

Farbe7%

Color Ambiance Go hat mich wirklich überzeugt

Montage/Installation6%

Die Installation war unkompliziert

What buyers complain about

46% of reviews
Konnektivität – insgesamt10%

Die Bluetooth Verbindung funktioniert nicht

Helligkeit/Glanz/Glühen6%

Nicht hell genug

Preis-Leistungs-Verhältnis5%

Bei 140 Euro finde ich diese Haltung unverschämt

Fernbedienung4%

Keine Fernbedienung, alles über das Handy

Qualität insgesamt4%

In der Praxis ist es für mich leider ein halb fertiges Produkt

Nachttischlampe Alexa return rate & reasons

Why buyers send it back, as a share of all return requests.

3.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
15%
2Helligkeit/Glanz/Glühen
14%
3Konnektivität – insgesamt
10%
4Funktionalität insgesamt
10%
5Kompatibilität – insgesamt
8%

Common Nachttischlampe Alexa questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nachttischlampe Alexa 35/100 on Amazon Germany — Skip it. The niche generates €145K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -24.9% over the last 90 days.
Search demand for Nachttischlampe Alexa on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 2.6× the quietest.