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Nachttischlampe Alexa

Fail

The top 5 brands take 96% of clicks, so Nachttischlampe Alexa is a Fail.

Flapen Score
35
35 / 100
Ranks 596 of 678 Beleuchtung niches · −12 vs the category median of 47
Market size
€145K/yr140K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
84%top-5 click share · 7 brands · 50 sellers

Flapen Score

Nachttischlampe Alexa against its category

The dotted line is the Beleuchtung average. Past it, Nachttischlampe Alexa is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nachttischlampe Alexa market on Amazon at a glance

Shoppers on Amazon Germany searched for Nachttischlampe Alexa 140K times last year and spent an estimated €145K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €145K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
2.5%
Market size, estimated
€145Ka year
Peak month
November2.6× the quietest month
Top search term
govee tischlampe36K searches a year

02 · Price

A sale here is worth €41.86.

Listings sell for €41.86 on average, from €15.68 to €112.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €41.86 that is €10K to €21K a year per listing.

Average price
€41.86inside the $15 to $100 sweet spot
Price range
€15.68–€112.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€10K–€21K
Returns
3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #80 within Innenbeleuchtung. It carries 1,984 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#80in Innenbeleuchtung
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
1,984per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Nachttischlampe Alexa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

50

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • Brand 182%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Nachttischlampe Alexa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Nachttischlampe Alexa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • govee tischlampe36K/yr
  • led stab34K/yr
  • led stange12K/yr
  • govee nachttischlampe7K/yr
  • led ständer9K/yr
  • govee table lamp4K/yr
  • govee tischlampe 26K/yr
  • govee table lamp 26K/yr
  • rgb tischlampe6K/yr
  • led stangen5K/yr

Reviews and returns

What reviews say buyers love and hate about Nachttischlampe Alexa

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Helligkeit/Glanz/Glühen”
10%of negative reviews mention “Konnektivität – insgesamt”
3.2%of orders come back
“Die Bluetooth Verbindung funktioniert nicht”
A buyer, on “Konnektivität – insgesamt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nachttischlampe Alexa questions

Answered from the same tracked data.