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nachttischlampe

Worth a look

Shows a fragmented shelf (top 5 take 23% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 91Growth 1Conversion 14Competition 92Returns 48Price range 79Avg price 85Brand share 86Review moat 49Quality gap 53

Competition

Great23%

top-5 click share — an open shelf

Market size

Great€1.8M

€1.8M/yr · 8.3M searches

Brand share

Great49%

top-5 brand share — no brand owns this niche

Avg price

Great€18.94

avg listing price — sweet spot $15–$100

Price range

Great€9.00–€39.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,609.52

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.2%

return rate — above 6% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-48.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, nachttischlampe is a €1.8M/yr Amazon Germany market (8.3M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
100K–125K
avg 1,000–1,250/product
Revenue / yr
€1.9M–€2.4M
units × avg price
Launch success
89%
16 of 18 new (360d)
Conversion rate
1.1%
Avg BSR
#62
Page quality
0%
Prime
99%
Sponsored
95%
Out of stock
3.3%
Avg brand age
37 months
Avg seller age
187 days

Competition

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

45 falling

Sellers

79

Top-5 brand share

49%

Top 20: 86%

Top-5 click share

23%

Top 20: 55%

Open market

46%

  • Suright11%
  • BRILONER11%
  • UPXNBOR10%
  • PreeOtti10%
  • FOMYHEARD6%
  • RL LIVE YOUR LIGHT5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -48.5% search growth over the last 90 days.
300K200KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€35K4%€71K6%€106K8%€141K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 84 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen34%

“Super LAmpe”

Qualität insgesamt10%

“Cooles Produkt”

Preis-Leistungs-Verhältnis8%

“Preis, Leistung super, robust, macht schönes Licht”

Benutzerfreundlichkeit5%

“Simple Bedienung”

beworben Vs Tatsächliches Produkt5%

“genau wie auf dem Foto”

Design insgesamt5%

“das Design modern”

Aufladen4%

“Handy schnell aufgeladen”

Akkulaufzeit3%

“Akku Tischlampe”

Farbe3%

“Eine sehr schöne Lampe mit verschiedenen Farben”

Touch-/Tastensteuerung2%

“Touch-Funktion funktioniert super”

What buyers complain about

Aufladen13%

“kein USB Typ C Laden.”

Haltbarkeit12%

“Leider schnell defekt”

Akkulaufzeit8%

“Akkulaufzeit inakzeptabel”

Qualität insgesamt8%

“Müllprodukt”

Helligkeit/Glanz/Glühen7%

“Helligkeit lässt sich nicht dimmen”

Funktionalität insgesamt4%

“Funktioniert nicht”

Gesamtgröße3%

“Kleiner als erwartet”

Defekt Material/Teile3%

“Akku defekt”

Benutzerfreundlichkeit3%

“Unpraktisch”

Touch-/Tastensteuerung2%

“Touchfunktion unpraktisch”

Top return reasons

Gesamtgröße18%
Helligkeit/Glanz/Glühen12%
Defekt Material/Teile11%
Funktionalität insgesamt9%
Aufladen8%
Qualität insgesamt6%
Farbe6%
Touch-/Tastensteuerung3%
Materialqualität3%
beworben Vs Tatsächliches Produkt3%

Common questions

Is nachttischlampe profitable to sell on Amazon Germany?
The niche generates €1.8M/yr across 84 tracked products. 16 of 18 products launched in the last 360 days are still selling. 90-day search growth is -48.5%. Flapen's verdict: Worth a look (58/100).
How competitive is the nachttischlampe niche?
45 brands and 79 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in nachttischlampe?
Top complaints mined from reviews: Aufladen, Haltbarkeit, Akkulaufzeit. The return rate is 3.2%.
When does demand for nachttischlampe peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the nachttischlampe niche?
Listings span €9.00–€39.70; the average listing price is €18.94 (sweet spot $15–$100). The average incumbent carries 1,610 reviews — the moat a new listing must climb.

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