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Nachtlicht Rot

Fail

Shoppers spend an estimated $38K a year here, so Nachtlicht Rot is a Fail.

Flapen Score
45
45 / 100
Ranks 394 of 678 Beleuchtung niches · −2 vs the category median of 47
Market size
€38K/yr84K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
44%top-5 click share · 19 brands · 33 sellers

Flapen Score

Nachtlicht Rot against its category

The dotted line is the Beleuchtung average. Past it, Nachtlicht Rot is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nachtlicht Rot market on Amazon at a glance

Shoppers on Amazon Germany searched for Nachtlicht Rot 84K times last year and spent an estimated €38K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €38K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
3.0%
Market size, estimated
€38Ka year
Peak month
October2.0× the quietest month
Top search term
nachtlicht rot23K searches a year

02 · Price

A sale here is worth €15.12.

Listings sell for €15.12 on average, from €5.40 to €24.23. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €15.12 that is €0 to €2K a year per listing.

Average price
€15.12inside the $15 to $100 sweet spot
Price range
€5.40–€24.23
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #228 within Innenbeleuchtung. It carries 2,643 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#228in Innenbeleuchtung
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
2,643per listing
Listings tracked
27

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Nachtlicht Rot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

33

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

44%

Top 20: 93%

Open market

39%

  • Brand 121%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Nachtlicht Rot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Nachtlicht Rot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nachtlicht rot23K/yr
  • stilllicht rot15K/yr
  • rotes licht13K/yr
  • rotes nachtlicht baby11K/yr
  • rotes licht baby10K/yr
  • rotes nachtlicht7K/yr
  • nachtlicht rot baby6K/yr

Reviews and returns

What reviews say buyers love and hate about Nachtlicht Rot

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Helligkeit/Glanz/Glühen”
20%of negative reviews mention “Haltbarkeit”
3.0%of orders come back
“Leider schon nach 2 Monaten defekt”
A buyer, on “Haltbarkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nachtlicht Rot questions

Answered from the same tracked data.