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Nachtlicht

Nachtlicht shows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 18% of 678 Beleuchtung niches · +10 vs the category median of 47

Market size 88Growth 7Conversion 41Competition 82Returns 58Price range 45Avg price 55Brand share 90Review moat 42Quality gap 47
This niche Category average · 678 niches

Is Nachtlicht profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Nachtlicht is a €1.6M/yr Amazon Germany market (3.8M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 57/100.

Nachtlicht: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -35.7% over the last 90 days and 3.3% of searches end in a purchase.

€1.6M

revenue / yr

Units sold / yr150K
Search volume / yr-35.7%3.8M
Conversion rate3.3%
Avg price€12.64

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers40 · 58
Top-5 product click share33%
Open market55%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 52 products

Sponsored placement98%
New entrants (1y)12· 10 succeeded
Avg rating4.5★
Avg reviews2,270

Top Nachtlicht products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

€0€47K€94K€142K€189K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

58

Top-5 brand share

45%

Top 20: 80%

Top-5 click share

33%

Top 20: 69%

Open market

50%

  • Suright15%
  • AUVON12%
  • JVURICE7%
  • emotionlite6%
  • Auxmir5%
  • One Fire5%

Nachtlicht demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.8MCVR3.3%Products52Brands40Top 5 Brands45%OOS Rate1.5%Rating4.5★Reviews2,270Avg BSR#61
150K100KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Top Nachtlicht search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nachtlicht1.1M/yr
  • nachtlicht steckdose680K/yr
  • nachtlicht kinder739K/yr
  • nachtlicht baby244K/yr
  • nachtlicht steckdose kinder130K/yr
  • nachtlampe96K/yr
  • night light90K/yr
  • nachttischlampe kinder117K/yr
  • baby nachtlicht56K/yr
  • nachtlicht dimmbar66K/yr

What reviews say buyers love and hate about Nachtlicht

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Helligkeit/Glanz/Glühen41%

Super Lampe

Qualität insgesamt8%

Super Produkt

beworben Vs Tatsächliches Produkt7%

das Produkt macht, was es soll!

Benutzerfreundlichkeit5%

Easy mit einer Hand zu regulieren

Preis-Leistungs-Verhältnis5%

Top Produkt für kleines Geld

What buyers complain about

67% of reviews
Helligkeit/Glanz/Glühen15%

Dimmen funktioniert nicht

Haltbarkeit11%

Ausfall nach eineinhalb Jahren

Funktionalität insgesamt9%

Funktioniert nicht

Akkulaufzeit9%

Batterie hält nur 1-2 Tage

Aufladen6%

Ladestecker Stelle etwas blöd gelegen

Nachtlicht return rate & reasons

Why buyers send it back, as a share of all return requests.

2.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Helligkeit/Glanz/Glühen
28%
2Funktionalität insgesamt
13%
3Gesamtgröße
11%
4Defekt Material/Teile
6%
5Qualität insgesamt
5%

Common Nachtlicht questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nachtlicht 57/100 on Amazon Germany — Worth a look. The niche generates €1.6M/yr across 52 tracked products. 10 of 12 products launched in the last 360 days are still selling. Search demand moved -35.7% over the last 90 days.
Search demand for Nachtlicht on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 2.7× the quietest.