Skip to content

Mops

Maybe

The top 5 brands take only 42% of clicks. But shoppers spend an estimated $28K a year here, so Mops is a Maybe.

Flapen Score
50
50 / 100
Top 34% of 678 Beleuchtung niches · +3 vs the category median of 47
Market size
€28K/yr118K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
38%top-5 click share · 45 brands · 155 sellers

Flapen Score

Mops against its category

The dotted line is the Beleuchtung average. Past it, Mops is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mops market on Amazon at a glance

Shoppers on Amazon Germany searched for Mops 118K times last year and spent an estimated €28K. The top 5 brands take 42% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €28K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
1.7%
Market size, estimated
€28Ka year
Top search term
mops57K searches a year

02 · Price

A sale here is worth €14.20.

Listings sell for €14.20 on average, from €2.95 to €50.28. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €14.20 that is €0 to €1K a year per listing.

Average price
€14.20under the $15 to $100 sweet spot
Price range
€2.95–€50.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #3,968 within Innenbeleuchtung. It carries 1,737 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
73%
Out of stock, average day
12.3%
Average rank
#3,968in Innenbeleuchtung
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
1,737per listing
Listings tracked
52

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Mops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

155

Top-5 brand share

42%

Top 20: 78%

Top-5 click share

38%

Top 20: 72%

Open market

53%

  • Brand 111%
  • Brand 211%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Mops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 4.5× · 7 of 12 months tracked

Search terms

Top Mops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mops57K/yr
  • mops geschenke45K/yr
  • mops deko9K/yr
  • pug8K/yr

Reviews and returns

What reviews say buyers love and hate about Mops

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Einfache Reinigung”
16%of negative reviews mention “Gesamtgröße”
1.3%of orders come back
“Stiel recht kurz”
A buyer, on “Gesamtgröße”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mops questions

Answered from the same tracked data.