Mops
MaybeThe top 5 brands take only 42% of clicks. But shoppers spend an estimated $28K a year here, so Mops is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 678 Beleuchtung niches · +3 vs the category median of 4750
- Market size
- €28K/yr118K searches / yr
- 90-day growth
- -26.6%search demand this quarter
- Competition
- 38%top-5 click share · 45 brands · 155 sellers
Flapen Score
Mops against its category
The dotted line is the Beleuchtung average. Past it, Mops is stronger. Inside it, weaker.
Market
The Mops market on Amazon at a glance
Shoppers on Amazon Germany searched for Mops 118K times last year and spent an estimated €28K. The top 5 brands take 42% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €28K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -26.6%
- Conversion, latest week
- 1.7%
- Market size, estimated
- €28Ka year
- Top search term
- mops57K searches a year
02 · Price
A sale here is worth €14.20.
Listings sell for €14.20 on average, from €2.95 to €50.28. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €14.20 that is €0 to €1K a year per listing.
- Average price
- €14.20under the $15 to $100 sweet spot
- Price range
- €2.95–€50.28
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€1K
- Returns
- 1.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #3,968 within Innenbeleuchtung. It carries 1,737 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 73%
- Out of stock, average day
- 12.3%
- Average rank
- #3,968in Innenbeleuchtung
- Average rating
- 4.38 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,737per listing
- Listings tracked
- 52
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Mops products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
45 falling
Sellers
155
Top-5 brand share
42%
Top 20: 78%
Top-5 click share
38%
Top 20: 72%
Open market
53%
- Brand 111%
- Brand 211%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Mops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.5× · 7 of 12 months tracked
Search terms
Top Mops search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mops57K/yr
- mops geschenke45K/yr
- mops deko9K/yr
- pug8K/yr
Reviews and returns
What reviews say buyers love and hate about Mops
We read the reviews and the return reasons for every product selling here.
“Stiel recht kurz”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mops questions
Answered from the same tracked data.









