Matter E27
brand-locked demand (top 5 brands take 100% of clicks) — Matter E27 doesn't clear our bar today.
Flapen Score
Ranks 425 of 678 Beleuchtung niches · −3 vs the category median of 47
Is Matter E27 profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Matter E27 is a €54K/yr Amazon Germany market (34K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Matter E27: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.3% over the last 90 days and 5.4% of searches end in a purchase.
€54K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 30 products
Top Matter E27 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Linkind LED Solar Gartenlampen 800LM Licht-Sensorik Solarleuchten 3000K Warmweiß Solarlicht 22 LEDs IP65 Gartenstrahler Außenwandleuchte 3 Modi Solarstrahler Außen StarRay Garten Deko 4 Stück
- Price
- €35.11
- Rating
- 4.6/5
- Reviews
- 2,439
- Age
- 6y ago
Govee Smart Glühbirne E27 WLAN LED Lampe RGBWW kompatibel mit Matter Alexa und Google Assistant dimmbare mit 16 Millionen DIY-Farben 800LM 54 Szenen Smart Home Alexa Zubehör 2 Stück
- Price
- €12.28
- Rating
- 4.6/5
- Reviews
- 5,554
- Age
- 3y ago
Linkind Matter Smart RGBTW Glühbirne E27 Lampe Alexa 45 Szenen & Musiksync 16 Mio. Farben Matter über 2.4GHz WiFi A60 LED Birne kompatibel mit Apple Home/Siri/SmartThings/Google Home 2 Stück
- Price
- €14.70
- Rating
- 4.3/5
- Reviews
- 2,982
- Age
- 2y ago
Nanoleaf Matter Essentials WLAN Glühbirnen E27 4 smarte RGBW LED Lampen - 16 Mio. Farben individuelle Zeitpläne App- & Sprachsteuerung (kompatibel mit Alexa Apple & Google Home) Deko & Gaming
- Price
- €33.10
- Rating
- 4.0/5
- Reviews
- 3,048
- Age
- 1y ago
Nanoleaf Matter Essentials WLAN Glühbirnen E27 2 smarte RGBW LED Lampen - 16 Mio. Farben individuelle Zeitpläne App- & Sprachsteuerung (kompatibel mit Alexa Apple & Google Home) Deko & Gaming
- Price
- €19.83
- Rating
- 4.0/5
- Reviews
- 3,049
- Age
- 1y ago
Trending
90-day click momentum
Linkind Matter E27 Smart LED Lampe 1600lm 14W RGBTW & Weiß (1800-6500K) ersetzt 100W 104 Szenen 2 4GHz kompatibel mit HomeKit/Alexa/Google/Siri/SmartThings A67 2er-Pack
- Price
- €22.32
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 8mo ago
Linkind 4er Intelligent Solar Strahler für Außen RGBTW MPPT Solar-Tech 16Mio. Farbe Bunt APP & Gruppen-steuerung Musiksync Lichtshows IP65 Aussenstrahler Baumstrahler SL5C
- Price
- €44.03
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 10mo ago
Linkind LED Solar Gartenlampen 800LM Licht-Sensorik Solarleuchten 3000K Warmweiß Solarlicht 22 LEDs IP65 Gartenstrahler Außenwandleuchte 3 Modi Solarstrahler Außen StarRay Garten Deko 4 Stück
- Price
- €35.11
- Rating
- 4.6/5
- Reviews
- 2,439
- Age
- 6y ago
Linkind Bunt Solarlampen für Außen RGB+Weiß Solar Strahler Garten mit 10 Lichtmodi Solar Außenleuchte 2 in 1 Montage Dusk to Dawn IP65 Solarleuchte StarRay für Bäume Vorgarten Hof 2 Stück
- Price
- €18.43
- Rating
- 4.5/5
- Reviews
- 2,923
- Age
- 5y ago
Linkind Castle Solar Wegeleuchten 3000K Warmweiß Solarlampen für Außen Lichtsensor Gartenstrahler mit 3 Lichtmodi IP54 Wasserdicht Auto Ein/Aus Solar Wegebeleuchtung für Hof/Eingang 4 Stück
- Price
- €28.92
- Rating
- 4.4/5
- Reviews
- 803
- Age
- 4y ago
Newest
by launch dateLinkind Matter E27 Smart LED Lampe 1600lm 14W RGBTW & Weiß (1800-6500K) ersetzt 100W 104 Szenen 2 4GHz kompatibel mit HomeKit/Alexa/Google/Siri/SmartThings A67 2er-Pack
- Price
- €22.32
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 8mo ago
Linkind 4er Intelligent Solar Strahler für Außen RGBTW MPPT Solar-Tech 16Mio. Farbe Bunt APP & Gruppen-steuerung Musiksync Lichtshows IP65 Aussenstrahler Baumstrahler SL5C
- Price
- €44.03
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 10mo ago
Linkind 60-Led Solarlampen für außen 800Lm Ultra-lange Leuchtdauer Warmweiß Solar Gartenbeleuchtung mit intelligentem Entladealgorithmus IP67 Solar Spots für Einfahrt Vorgarten 6 Stück
- Price
- €35.68
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 1y ago
Linkind 60-Led Solar Strahler für außen Warmweiß 800Lm Extra-lange Leuchtdauer & Intelligent Entladung 3000K Solar Gartenleuchte mit Lade-Anzeige IP67 LED Gartenstrahler Solarlichter 3 Stück
- Price
- €21.28
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 1y ago
Nanoleaf Matter Essentials WLAN Glühbirnen E27 4 smarte RGBW LED Lampen - 16 Mio. Farben individuelle Zeitpläne App- & Sprachsteuerung (kompatibel mit Alexa Apple & Google Home) Deko & Gaming
- Price
- €33.10
- Rating
- 4.0/5
- Reviews
- 3,048
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 89%
Open market
0%
- Linkind69%
- Govee14%
- Nanoleaf13%
- Tapo5%
- Open — no brand owns it (0%)
Matter E27 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Matter E27 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- linkind solarlampen für außen7K/yr
- linkind6K/yr
- e27 matter5K/yr
- matter glühbirne5K/yr
- matter e274K/yr
- nanoleaf essentials3K/yr
- nanoleaf e274K/yr
What reviews say buyers love and hate about Matter E27
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Super Lampe”
“Smarte Beleuchtung auf einem neuen Level: Qualität trifft Design”
“Farben: Richtig schönes RGB-Feeling,”
“Installation war mega einfach”
“Super simple zu bedienen mit der Govee App”
What buyers complain about
69% of reviews“Verbindungsabbrüche, Verbindungsprobleme”
“nicht hell genug”
“Eine von Zweien schon nach vier Monaten defekt”
“die nicht sehr guten Farben”
“Nichts funktioniert”
Matter E27 return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Matter E27 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
