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Matter E27

Fail

The top 5 brands take 100% of clicks, so Matter E27 is a Fail.

Flapen Score
44
44 / 100
Ranks 425 of 678 Beleuchtung niches · −3 vs the category median of 47
Market size
€54K/yr34K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
44%top-5 click share · 4 brands · 29 sellers

Flapen Score

Matter E27 against its category

The dotted line is the Beleuchtung average. Past it, Matter E27 is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matter E27 market on Amazon at a glance

Shoppers on Amazon Germany searched for Matter E27 34K times last year and spent an estimated €54K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €54K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
5.4%
Market size, estimated
€54Ka year
Top search term
linkind solarlampen für außen7K searches a year

02 · Price

A sale here is worth €28.98.

Listings sell for €28.98 on average, from €9.53 to €51.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €28.98 that is €0 to €3K a year per listing.

Average price
€28.98inside the $15 to $100 sweet spot
Price range
€9.53–€51.24
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #164 within Außenbeleuchtung. It carries 2,174 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#164in Außenbeleuchtung
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
2,174per listing
Listings tracked
30

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Matter E27 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

0%

  • Brand 169%
  • Brand 214%
  • Brand 313%
  • Brand 45%
  • Open — no brand owns it (0%)

Demand

Matter E27 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26DecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Matter E27 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • linkind solarlampen für außen7K/yr
  • linkind6K/yr
  • e27 matter5K/yr
  • matter glühbirne5K/yr
  • matter e274K/yr
  • nanoleaf essentials3K/yr
  • nanoleaf e274K/yr

Reviews and returns

What reviews say buyers love and hate about Matter E27

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Helligkeit/Glanz/Glühen”
21%of negative reviews mention “Konnektivität – insgesamt”
2.7%of orders come back
“Verbindungsabbrüche, Verbindungsprobleme”
A buyer, on “Konnektivität – insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Matter E27 questions

Answered from the same tracked data.