Matter E27
FailThe top 5 brands take 100% of clicks, so Matter E27 is a Fail.
- Flapen Score
- 44 / 100Ranks 425 of 678 Beleuchtung niches · −3 vs the category median of 4744
- Market size
- €54K/yr34K searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 44%top-5 click share · 4 brands · 29 sellers
Flapen Score
Matter E27 against its category
The dotted line is the Beleuchtung average. Past it, Matter E27 is stronger. Inside it, weaker.
Market
The Matter E27 market on Amazon at a glance
Shoppers on Amazon Germany searched for Matter E27 34K times last year and spent an estimated €54K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €54K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 5.4%
- Market size, estimated
- €54Ka year
- Top search term
- linkind solarlampen für außen7K searches a year
02 · Price
A sale here is worth €28.98.
Listings sell for €28.98 on average, from €9.53 to €51.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €28.98 that is €0 to €3K a year per listing.
- Average price
- €28.98inside the $15 to $100 sweet spot
- Price range
- €9.53–€51.24
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 2.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #164 within Außenbeleuchtung. It carries 2,174 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 6.8%
- Average rank
- #164in Außenbeleuchtung
- Average rating
- 4.40 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,174per listing
- Listings tracked
- 30
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Matter E27 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Linkind LED Solar Gartenlampen 800LM Licht-Sensorik Solarleuchten 3000K Warmweiß Solarlicht 22 LEDs IP65 Gartenstrahler Außenwandleuchte 3 Modi Solarstrahler Außen StarRay Garten Deko 4 Stück
- Price
- €35.11
- Rating
- 4.6/5
- Reviews
- 2,439
- Age
- 6y ago

Govee Smart Glühbirne E27 WLAN LED Lampe RGBWW kompatibel mit Matter Alexa und Google Assistant dimmbare mit 16 Millionen DIY-Farben 800LM 54 Szenen Smart Home Alexa Zubehör 2 Stück
- Price
- €12.28
- Rating
- 4.6/5
- Reviews
- 5,554
- Age
- 3y ago

Linkind Matter Smart RGBTW Glühbirne E27 Lampe Alexa 45 Szenen & Musiksync 16 Mio. Farben Matter über 2.4GHz WiFi A60 LED Birne kompatibel mit Apple Home/Siri/SmartThings/Google Home 2 Stück
- Price
- €14.70
- Rating
- 4.3/5
- Reviews
- 2,982
- Age
- 2y ago

Nanoleaf Matter Essentials WLAN Glühbirnen E27 4 smarte RGBW LED Lampen - 16 Mio. Farben individuelle Zeitpläne App- & Sprachsteuerung (kompatibel mit Alexa Apple & Google Home) Deko & Gaming
- Price
- €33.10
- Rating
- 4.0/5
- Reviews
- 3,048
- Age
- 1y ago

Nanoleaf Matter Essentials WLAN Glühbirnen E27 2 smarte RGBW LED Lampen - 16 Mio. Farben individuelle Zeitpläne App- & Sprachsteuerung (kompatibel mit Alexa Apple & Google Home) Deko & Gaming
- Price
- €19.83
- Rating
- 4.0/5
- Reviews
- 3,049
- Age
- 1y ago
Trending
estimated 90-day click momentum
Linkind Matter E27 Smart LED Lampe 1600lm 14W RGBTW & Weiß (1800-6500K) ersetzt 100W 104 Szenen 2 4GHz kompatibel mit HomeKit/Alexa/Google/Siri/SmartThings A67 2er-Pack
- Price
- €22.32
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 8mo ago

Linkind 4er Intelligent Solar Strahler für Außen RGBTW MPPT Solar-Tech 16Mio. Farbe Bunt APP & Gruppen-steuerung Musiksync Lichtshows IP65 Aussenstrahler Baumstrahler SL5C
- Price
- €44.03
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 10mo ago

Linkind LED Solar Gartenlampen 800LM Licht-Sensorik Solarleuchten 3000K Warmweiß Solarlicht 22 LEDs IP65 Gartenstrahler Außenwandleuchte 3 Modi Solarstrahler Außen StarRay Garten Deko 4 Stück
- Price
- €35.11
- Rating
- 4.6/5
- Reviews
- 2,439
- Age
- 6y ago

Linkind Bunt Solarlampen für Außen RGB+Weiß Solar Strahler Garten mit 10 Lichtmodi Solar Außenleuchte 2 in 1 Montage Dusk to Dawn IP65 Solarleuchte StarRay für Bäume Vorgarten Hof 2 Stück
- Price
- €18.43
- Rating
- 4.5/5
- Reviews
- 2,923
- Age
- 5y ago

Linkind Castle Solar Wegeleuchten 3000K Warmweiß Solarlampen für Außen Lichtsensor Gartenstrahler mit 3 Lichtmodi IP54 Wasserdicht Auto Ein/Aus Solar Wegebeleuchtung für Hof/Eingang 4 Stück
- Price
- €28.92
- Rating
- 4.4/5
- Reviews
- 803
- Age
- 4y ago
Newest
by launch date
Linkind Matter E27 Smart LED Lampe 1600lm 14W RGBTW & Weiß (1800-6500K) ersetzt 100W 104 Szenen 2 4GHz kompatibel mit HomeKit/Alexa/Google/Siri/SmartThings A67 2er-Pack
- Price
- €22.32
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 8mo ago

Linkind 4er Intelligent Solar Strahler für Außen RGBTW MPPT Solar-Tech 16Mio. Farbe Bunt APP & Gruppen-steuerung Musiksync Lichtshows IP65 Aussenstrahler Baumstrahler SL5C
- Price
- €44.03
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 10mo ago

Linkind 60-Led Solarlampen für außen 800Lm Ultra-lange Leuchtdauer Warmweiß Solar Gartenbeleuchtung mit intelligentem Entladealgorithmus IP67 Solar Spots für Einfahrt Vorgarten 6 Stück
- Price
- €35.68
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 1y ago

Linkind 60-Led Solar Strahler für außen Warmweiß 800Lm Extra-lange Leuchtdauer & Intelligent Entladung 3000K Solar Gartenleuchte mit Lade-Anzeige IP67 LED Gartenstrahler Solarlichter 3 Stück
- Price
- €21.28
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 1y ago

Nanoleaf Matter Essentials WLAN Glühbirnen E27 4 smarte RGBW LED Lampen - 16 Mio. Farben individuelle Zeitpläne App- & Sprachsteuerung (kompatibel mit Alexa Apple & Google Home) Deko & Gaming
- Price
- €33.10
- Rating
- 4.0/5
- Reviews
- 3,048
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
29
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 89%
Open market
0%
- Linkind69%
- Govee14%
- Nanoleaf13%
- Tapo5%
- Open — no brand owns it (0%)
Demand
Matter E27 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5× · 7 of 12 months tracked
Search terms
Top Matter E27 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- linkind solarlampen für außen7K/yr
- linkind6K/yr
- e27 matter5K/yr
- matter glühbirne5K/yr
- matter e274K/yr
- nanoleaf essentials3K/yr
- nanoleaf e274K/yr
Reviews and returns
What reviews say buyers love and hate about Matter E27
We read the reviews and the return reasons for every product selling here.
“Verbindungsabbrüche, Verbindungsprobleme”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matter E27 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









