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Lichterzweige

soft demand (-80.5% this quarter) — Lichterzweige doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 476 of 678 Beleuchtung niches · −5 vs the category median of 47

Market size 3Growth 0Conversion 6Competition 74Returns 25Price range 60Avg price 72Brand share 87Review moat 85Quality gap 84
This niche Category average · 678 niches

Is Lichterzweige profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Lichterzweige is a €10K/yr Amazon Germany market (136K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Lichterzweige: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -80.5% over the last 90 days and 0.5% of searches end in a purchase.

€10K

revenue / yr

Units sold / yr3K
Search volume / yr-80.5%136K
Conversion rate0.5%
Avg price€14.63

Who owns the niche?

The top 5 brands hold 48% of demand, so 52% of the market is open.

52%

open market share

Brands · sellers26 · 28
Top-5 product click share41%
Open market52%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement61%
New entrants (1y)8· 0 succeeded
Avg rating4.2★
Avg reviews309

Top Lichterzweige products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

€0€405€810€1K€2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

28

Top-5 brand share

48%

Top 20: 95%

Top-5 click share

41%

Top 20: 89%

Open market

45%

  • Mojawo14%
  • Eambrite10%
  • DELICHTER9%
  • URAQT8%
  • Kinamy7%
  • INDA-Exclusiv7%

Lichterzweige demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume136KCVR0.5%Products31Brands26Top 5 Brands48%OOS Rate25.8%Rating4.2★Reviews309Avg BSR#912
13K8KPrime Day '24Spike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 32.9×

Top Lichterzweige search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lichterzweige19K/yr
  • led zweige11K/yr
  • lichterzweige mit batterie11K/yr
  • leuchtzweige für bodenvase11K/yr
  • zweige mit led beleuchtung16K/yr
  • leuchtzweige12K/yr
  • beleuchtete zweige13K/yr
  • led zweige mit netzteil6K/yr
  • lichterzweig7K/yr
  • lichterzweige mit strom10K/yr

What reviews say buyers love and hate about Lichterzweige

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Helligkeit/Glanz/Glühen27%

Led-licht

Qualität insgesamt11%

Optik & Qualität:

Design insgesamt10%

Super schöne Deko

Preis-Leistungs-Verhältnis9%

Mega preis-leistung

Fernbedienung5%

Fernbedienung funktioniert

What buyers complain about

81% of reviews
Haltbarkeit14%

Direkt im Müll gelandet

Helligkeit/Glanz/Glühen14%

Nach zwei Monaten flackert das Licht

Qualität insgesamt12%

0 Punkte - schlechte Qualität

Haftung/Klebrigkeit11%

das Klebeband alleine hält nichts

Montage7%

Es gibt keine Möglichkeit die mit nägel in der Wand zu befestigen

Lichterzweige return rate & reasons

Why buyers send it back, as a share of all return requests.

5.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
24%
2beworben Vs Tatsächliches Produkt
13%
3Defekt Material/Teile
11%
4Farbe
8%
5Funktionalität insgesamt
7%

Common Lichterzweige questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lichterzweige 42/100 on Amazon Germany — Skip it. The niche generates €10K/yr across 31 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -80.5% over the last 90 days.
Search demand for Lichterzweige on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 32.9× the quietest.