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51

lichternetz außen

Worth a look

Shows a thin review moat (324 avg reviews), but soft demand (-12.7% this quarter) keeps it on the watch list.

Market size 44Growth 19Conversion 33Competition 50Returns 27Price range 84Avg price 83Brand share 75Review moat 84Quality gap 83

Review moat

Great324.07

avg incumbent reviews — the moat a new listing must climb

Price range

Great€8.15–€59.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great€18.37

avg listing price — sweet spot $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€235K

€235K/yr · 488K searches

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Returns

Okay5.8%

return rate — above 6% kills the launch gate

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, lichternetz außen is a €235K/yr Amazon Germany market (488K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
20K–25K
avg 500–750/product
Revenue / yr
€367K–€459K
units × avg price
Launch success
20%
1 of 5 new (360d)
Conversion rate
2.6%
Avg BSR
#620
Page quality
0%
Prime
100%
Sponsored
89%
Out of stock
13.3%
Avg brand age
35 months
Avg seller age
202 days

Competition

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

26

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

55%

Top 20: 92%

Open market

33%

  • Soagrc17%
  • Ollny16%
  • Gresonic10%
  • FZIFZI9%
  • CORST8%
  • THKFUL7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.
100K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 23.1×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€12K10%€24K15%€35K20%€47K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen19%

“Die kleinen LED's geben dabei ein schönes Licht wieder”

Qualität insgesamt17%

“Top Produkt”

beworben Vs Tatsächliches Produkt10%

“Tut was sie soll”

Preis-Leistungs-Verhältnis8%

“Preisgünstig und gut”

Design insgesamt6%

“lässt sich dank des Netz-Designs super schnell anbringen.”

Benutzerfreundlichkeit4%

“Leicht anzubringen”

Gesamtgröße3%

“passt gut über den Busch”

Gesamt anzeigen3%

“Tolle Einstellungen”

Spaß/Unterhaltungserlebnis3%

“Hat Freude bereitet”

Farbe2%

“ist weiß, was ich bei der Bestellung übersehen habe.”

What buyers complain about

Haltbarkeit29%

“Leider nach kurzer Zeit schon defekt”

Funktionalität insgesamt10%

“- teilweise unzuverlässige Timerfunktion”

Qualität insgesamt8%

“Leider mangelhafte Qualität beim auspacken waren schon 2 Kabel heraus gerissen”

Montage/Installation6%

“Wurde falsch zusammengebaut im Werk”

Fernbedienung4%

“Die Fernbedienung hat gar nicht funktioniert”

beworben Vs Tatsächliches Produkt3%

“Maße falsch keine 3x3 Meter”

Messung / Ablesegenauigkeit3%

“Maße falsch keine 3x3 Meter”

Dicke3%

“Die „Kabel“ sind sehr dünn”

Farbe2%

“Das Netz ist weiß und nicht Dunkelgrün”

Defekt Material/Teile2%

“1/3 der lampen defekt”

Top return reasons

Gesamtgröße18%
Defekt Material/Teile18%
Farbe13%
Funktionalität insgesamt11%
Helligkeit/Glanz/Glühen10%
Konnektivität – insgesamt4%
Haltbarkeit4%
beworben Vs Tatsächliches Produkt3%
Qualität insgesamt3%
Buchse/Anschluss/Stecker2%

Common questions

Is lichternetz außen profitable to sell on Amazon Germany?
The niche generates €235K/yr across 27 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the lichternetz außen niche?
21 brands and 26 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in lichternetz außen?
Top complaints mined from reviews: Haltbarkeit, Funktionalität insgesamt, Qualität insgesamt. The return rate is 5.8%.
When does demand for lichternetz außen peak?
Demand peaks in Nov–Dec; the busiest month runs 23.1× the quietest.
What does it cost to enter the lichternetz außen niche?
Listings span €8.15–€59.16; the average listing price is €18.37 (sweet spot $15–$100). The average incumbent carries 324 reviews — the moat a new listing must climb.

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