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lichterkette weiß

Skip it

Soft demand (-52.3% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 26Competition 82Returns 41Price range 66Avg price 56Brand share 65Review moat 61Quality gap 60

Competition

Great33%

top-5 click share — an open shelf

Price range

Good€4.35–€35.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good1,067.06

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good€12.69

avg listing price — sweet spot $15–$100

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad€21K

€21K/yr · 82K searches

Growth

Bad-52.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, lichterkette weiß is a €21K/yr Amazon Germany market (82K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

lichterkette weiß market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
€32K–€38K
units × avg price
Conversion rate
2.0%
Avg BSR
#227
Page quality
0%
Prime
96%
Sponsored
88%
Out of stock
7.5%
Avg brand age
40 months
Avg seller age
201 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

41

Top-5 brand share

66%

Top 20: 93%

Top-5 click share

33%

Top 20: 71%

Open market

30%

  • hellum28%
  • Lights4fun16%
  • Cobus9%
  • Gresonic9%
  • ENLACE4%
  • LOHAS-LED4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.3% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.1×

Top lichterkette weiß search terms

  • lichterkette mit schalter13K/yr
  • lichterkette weißes kabel14K/yr
  • kleine lichterkette mit stecker6K/yr
  • lichterkette 3m mit stecker8K/yr
  • lichterkette mit schalter und stecker4K/yr
  • lichterkette kabel4K/yr
  • lichterkette 2m mit stecker6K/yr
  • lichterkette innen mit stecker 3m6K/yr
  • led lichterkette 20er4K/yr
  • lichterkette 20 led mit stecker6K/yr
All search terms

Top lichterkette weiß products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€6376%€1K9%€2K12%€3K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about lichterkette weiß

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen38%

“Amazing bright lights”

Qualität insgesamt14%

“Top Ware”

beworben Vs Tatsächliches Produkt11%

“Super, wie bestellt”

Preis-Leistungs-Verhältnis6%

“Absoluter Terrassen Game-Changer für den Preis”

Effizienz3%

“ist optimal für meinen Einsatz”

Gesamtgröße3%

“Passt”

Fernbedienung3%

“Kann mit Fernbedienung oder aber auch dem Knopf auf dem Stecker bedient werden, was ich persönlich super finde, da ich nicht für jede einzelne Lichterkette einzelne Fernbedienungen benötige”

Farbe2%

“Lichtfarbe”

Wärme2%

“und tatsächlich warmweiß”

Wecker/Timer-Genauigkeit2%

“Timer funktioniert”

What buyers complain about

Haltbarkeit25%

“Nach 2 Wochen defekt”

Helligkeit/Glanz/Glühen8%

“Leider schon nach nicht mal einem Jahr ein Wackelkontakt, sodass die Lichterkette flackert”

Qualität insgesamt8%

“Müll”

Defekt Material/Teile7%

“Leider innerhalb kürzester Zeit defekt”

Farbe7%

“Farbe passt nicht”

Gesamtgröße5%

“Lichter sind sehr klein”

beworben Vs Tatsächliches Produkt5%

“Irreführung bei der Beschreibung”

Funktionalität insgesamt5%

“Funktioniert nicht”

Geruch5%

“Extremer chemischer Geruch”

Preis-Leistungs-Verhältnis3%

“Für 17,99€ eher hochpreisig”

Top return reasons

Gesamtgröße26%
Funktionalität insgesamt12%
Farbe11%
Helligkeit/Glanz/Glühen10%
Defekt Material/Teile8%
beworben Vs Tatsächliches Produkt5%
Haltbarkeit4%
Qualität insgesamt3%
Geruch3%
Buchse/Anschluss/Stecker3%

Common questions

Is lichterkette weiß profitable to sell on Amazon Germany?
The niche generates €21K/yr across 52 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -52.3%. Flapen's verdict: Skip it (41/100).
How competitive is the lichterkette weiß niche?
30 brands and 41 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in lichterkette weiß?
Top complaints mined from reviews: Haltbarkeit, Helligkeit/Glanz/Glühen, Qualität insgesamt. The return rate is 3.7%.
When does demand for lichterkette weiß peak?
Demand peaks in Nov–Dec; the busiest month runs 14.1× the quietest.
What does it cost to enter the lichterkette weiß niche?
Listings span €4.35–€35.43; the average listing price is €12.69 (sweet spot $15–$100). The average incumbent carries 1,067 reviews — the moat a new listing must climb.