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Lichterkette Weihnachtsbaum

Fail

Demand is soft, at -90.6% this quarter, so Lichterkette Weihnachtsbaum is a Fail.

Flapen Score
44
44 / 100
Ranks 425 of 678 Beleuchtung niches · −3 vs the category median of 47
Market size
€372K/yr2.1M searches / yr
90-day growth
-90.6%search demand this quarter
Competition
49%top-5 click share · 20 brands · 38 sellers

Flapen Score

Lichterkette Weihnachtsbaum against its category

The dotted line is the Beleuchtung average. Past it, Lichterkette Weihnachtsbaum is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lichterkette Weihnachtsbaum market on Amazon at a glance

Shoppers on Amazon Germany searched for Lichterkette Weihnachtsbaum 2.1M times last year and spent an estimated €372K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -90.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €372K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-90.6%
Conversion, latest week
1.1%
Market size, estimated
€372Ka year
Peak month
December751.3× the quietest month
Top search term
lichterkette baum74K searches a year

02 · Price

A sale here is worth €16.97.

Listings sell for €16.97 on average, from €9.39 to €48.76. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At €16.97 that is €17K to €21K a year per listing.

Average price
€16.97inside the $15 to $100 sweet spot
Price range
€9.39–€48.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
€17K–€21K
Returns
3.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #643 within Lichterketten. It carries 2,441 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
96%
Out of stock, average day
19.1%
Average rank
#643in Lichterketten
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
2,441per listing
Listings tracked
28

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Lichterkette Weihnachtsbaum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

38

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

31%

  • Brand 137%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Lichterkette Weihnachtsbaum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 751.3×

Search terms

Top Lichterkette Weihnachtsbaum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lichterkette baum74K/yr
  • lichterkette weihnachtsbaum828K/yr
  • weihnachtsbaum lichterkette276K/yr
  • tannenbaum lichterkette109K/yr
  • lichterkette tannenbaum86K/yr
  • weihnachtsbaum beleuchtung118K/yr
  • lichterkette weihnachtsbaum innen103K/yr
  • weihnachtsbaum beleuchtung led30K/yr
  • christbaum lichterkette25K/yr
  • christbaumbeleuchtung45K/yr

Reviews and returns

What reviews say buyers love and hate about Lichterkette Weihnachtsbaum

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Helligkeit/Glanz/Glühen”
30%of negative reviews mention “Haltbarkeit”
3.1%of orders come back
“Leider schnell defekt”
A buyer, on “Haltbarkeit”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lichterkette Weihnachtsbaum questions

Answered from the same tracked data.