Is lichterkette 5m profitable to sell on Amazon Germany?

The niche generates €102K/yr across 21 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Skip it (49/100).

How competitive is the lichterkette 5m niche?

16 brands and 27 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in lichterkette 5m?

Top complaints mined from reviews: Haltbarkeit, Helligkeit/Glanz/Glühen, beworben Vs Tatsächliches Produkt. The return rate is 2.1%.

When does demand for lichterkette 5m peak?

Demand peaks in Nov–Dec; the busiest month runs 10.2× the quietest.

What does it cost to enter the lichterkette 5m niche?

Listings span €3.58–€21.48; the average listing price is €12.15 (sweet spot $15–$100). The average incumbent carries 1,415 reviews — the moat a new listing must climb.

lichterkette 5m

Skip it

A small market ($102K/yr) — this niche doesn't clear our bar today.

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,414.9

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good€12.15

avg listing price — sweet spot $15–$100

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+15.4%

90-day search growth — must beat 0% to launch

Price range

Okay€3.58–€21.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€102K

€102K/yr · 205K searches

According to Flapen's Amazon Germany niche tracking, lichterkette 5m is a €102K/yr Amazon Germany market (205K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

lichterkette 5m market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: €122K–€152K; units × avg price
Conversion rate: 4.1%
Avg BSR: #189
Page quality: 0%
Prime: 95%
Sponsored: 81%
Out of stock: 21.7%
Avg brand age: 36 months
Avg seller age: 203 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

27%

Ollny41%
SALCAR7%
Bigzom7%
btfarm6%
LOHAS-LED6%
Dalugo6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 10.2×

Open Trend

Top lichterkette 5m search terms

lichterkette außen 5m40K/yr +51.5%2.7% conv.
lichterkette 5m38K/yr +6.6%2.2% conv.
lichterkette outdoor 5m12K/yr +309.2%2.4% conv.
lichterkette außen strom 5m12K/yr +83.8%1.8% conv.
lichterkette 4m18K/yr -0.1%0.8% conv.
outdoor lichterkette 5m4K/yr +79.0%2.7% conv.
led lichterkette außen 5m6K/yr +77.4%2.1% conv.
led lichterkette 5m8K/yr -4.0%1.0% conv.
lichterkette batterie 5m5K/yr +4.4%1.6% conv.
lichterkette 5m mit stecker12K/yr -55.5%1.6% conv.

All search terms

Top lichterkette 5m products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ollny LED Lichterkette außen 5 M Lichterkette Outdoor mit 13+1 G40 Glühbirnen Wasserdichte Lichterkette strom für Garten Camping Balkon Pavillon Terrasse Hochzeiten Partys

Ollny€16.054.3★61 rev

Bigzom LED Lampion Lichterkette außen mit Timer 5M 20LEDS Mit Fernbedienung Netzstecker Memoryfunktion auch für Innen LED Lampions für Weihnachten Terrasse Balkon Garten Deko Warmweiß

Bigzom€13.114.3★1,592 rev

LOHAS 40LEDs Globe Lichterkette Innen Deko Glühbirne 5Meter Led Lichterkette Warmweiß 5V IP42 Usb-Stromversorgung Lichterkette Außen für Weihnachten Deko Garten Dekoration

LOHAS-LED€12.614.3★1,237 rev

Ollny Solar Lichterkette Aussen 5M 30 LED IP65 wasserdicht Lichterkette Außen Solar mit 8 Modi Solar Lichterkette Outdoor für Garten Terrasse Balkon Hochzeit(Warmweiß)

Ollny€7.534.4★615 rev

SALCAR Solar Lichterkette Aussen Vintage Hanfseil 5M 10 Glühbirnen LED Solar Lichterkette Außen Wetterfest 8 Modi Outdoor Lichterkette für Baum Terrasse Hof Haus Hochzeit Deko Warmweiß

SALCAR€18.714.2★22 rev

Newest

by launch date

btfarm 10M Lichterkette Außen mit Fernbedienung & Timer Dimmbar LED Outdoor Lichterkette Strom IP44 Wasserdicht Wetterfest Lichterkette Glühbirnen für Garten Terrasse Party Weihnachten Warmweiß

btfarm€14.17242 rev

3mo ago

kolpop Lichterkette Außen Solar mit Fernbedienung 5M 8 Modi G40 Dimmbar Glühbirnen Solar Lichterkette Aussen Wetterfest Wasserdicht Solarlichterkette für Balkon Garten Terrasse Vorzelt Outdoor

kolpop€16.7879 rev

4mo ago

btfarm Solar Lichterkette Aussen mit Fernbedienung 5 M 10+1 LED Lichterkette Außen Solar G40 Glühbirnen Wetterfest 8 Modi Solarlichterkette Outdoor für Garten Balkon Party Hochzeit Deko Warmweiß

btfarm€15.62343 rev

5mo ago

Ollny LED Lichterkette außen 5 M Lichterkette Outdoor mit 13+1 G40 Glühbirnen Wasserdichte Lichterkette strom für Garten Camping Balkon Pavillon Terrasse Hochzeiten Partys

Ollny€16.0561 rev

7mo ago

Kaleora LED Lichterkette 5M 10 LED Glühbirnen Lichterkette Batteriebetrieben IP44 Wasserdicht Bruchsicher Glühbirnen Lichterketten für Innen und Außen Garten Terrasse Balkon Partys

Kaleora€12.983 rev

10mo ago

What buyers say about lichterkette 5m

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen31%

“Amazing bright lights”

Qualität insgesamt11%

“Hammer Beleuchtung”

Fernbedienung6%

“Fernbedienung super”

Design insgesamt6%

“Bei dem Design hat man sich echt Gedanken gemacht”

beworben Vs Tatsächliches Produkt5%

“Genau so soll es sein”

Preis-Leistungs-Verhältnis5%

“guter Deal”

Benutzerfreundlichkeit4%

“aber easy und funktioniert”

Farbe3%

“Lichtfarbe”

Gesamtgröße3%

“Ist ok. Passt”

Wärme3%

“Super, leuchtet schön warm”

What buyers complain about

Haltbarkeit12%

“Funktionierte 1 Jahr”

Helligkeit/Glanz/Glühen11%

“Leider auch mit 25%, ziemlich hell”

beworben Vs Tatsächliches Produkt9%

“aber keine Ähnlichkeit mit den Fotos.”

Gesamtgröße9%

“kleiner als herkömmliche Glühbirnen.”

Wasserbeständigkeit6%

“Auf keinen Fall ist sie wasserdicht”

Defekt Material/Teile5%

“Netzgerät defekt”

Geruch4%

“Extremer chemischer Geruch”

Akkulaufzeit4%

“ok. Akku muss beim ersten mal voll geladen werden”

Fernbedienung3%

“Fernbedienung hakelig”

Materialqualität3%

“Die Lampen sind aus Plastik”

Top return reasons

Gesamtgröße42%

Helligkeit/Glanz/Glühen12%

Funktionalität insgesamt8%

beworben Vs Tatsächliches Produkt6%

Farbe5%

Qualität insgesamt4%

Defekt Material/Teile4%

Kompatibilität – insgesamt3%

Buchse/Anschluss/Stecker2%

Haltbarkeit2%

Common questions

Is lichterkette 5m profitable to sell on Amazon Germany?: The niche generates €102K/yr across 21 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Skip it (49/100).
How competitive is the lichterkette 5m niche?: 16 brands and 27 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in lichterkette 5m?: Top complaints mined from reviews: Haltbarkeit, Helligkeit/Glanz/Glühen, beworben Vs Tatsächliches Produkt. The return rate is 2.1%.
When does demand for lichterkette 5m peak?: Demand peaks in Nov–Dec; the busiest month runs 10.2× the quietest.
What does it cost to enter the lichterkette 5m niche?: Listings span €3.58–€21.48; the average listing price is €12.15 (sweet spot $15–$100). The average incumbent carries 1,415 reviews — the moat a new listing must climb.