Is licht profitable to sell on Amazon Germany?

The niche generates €53K/yr across 76 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (49/100).

How competitive is the licht niche?

58 brands and 105 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in licht?

Top complaints mined from reviews: Haltbarkeit, Akkulaufzeit, Qualität insgesamt. The return rate is 2.4%.

When does demand for licht peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the licht niche?

Listings span €6.43–€59.88; the average listing price is €18.55 (sweet spot $15–$100). The average incumbent carries 3,890 reviews — the moat a new listing must climb.

licht

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Competition

Great28%

top-5 click share — an open shelf

Avg price

Great€18.55

avg listing price — sweet spot $15–$100

Price range

Great€6.43–€59.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,889.97

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-22.7%

90-day search growth — must beat 0% to launch

Market size

Bad€53K

€53K/yr · 597K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, licht is a €53K/yr Amazon Germany market (597K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

licht market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: €74K–€93K; units × avg price
Conversion rate: 0.5%
Avg BSR: #47
Page quality: 0%
Prime: 93%
Sponsored: 100%
Out of stock: 6.6%
Avg brand age: 36 months
Avg seller age: 190 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

58 rising

Sellers

105

Top-5 brand share

34%

Top 20: 76%

Top-5 click share

28%

Top 20: 65%

Open market

62%

LQWELL8%
slochi8%
Govee6%
Kangtaixin6%
JEKEMORYE5%
Anautin5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top licht search terms

licht245K/yr -26.7%0.3% conv.
light126K/yr -17.8%0.2% conv.
led leuchte108K/yr -33.0%0.9% conv.
led-lampen29K/yr +74.4%0.1% conv.
led lamp26K/yr -31.6%0.3% conv.
lamps for living room7K/yr -32.4%0.1% conv.
licht schlafzimmer10K/yr -30.4%0.2% conv.
schlafzimmer licht9K/yr -32.5%0.2% conv.
moderne lampen10K/yr -44.0%0.0% conv.
lampe modern8K/yr -37.5%0.0% conv.

All search terms

Top licht products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

slochi Deckenlampe LED Deckenleuchte Flach 3Farben - 3000K/4000K/6500K IP44 Wasserfest Rund Badlampe Decke 1500LM Modern LED Lampen für küche Badezimmer Schlafzimmer Flur Wohnzimmer Ø18CM

slochi€6.434.6★1,572 rev

Kangtaixin Sunset Lamp - RGB Sonnenuntergang Lampe - App-Steuerung USB-Anschluss LED Projektor 360 Drehbares Romantisches Vision-Stimmungslicht für Fotografie Selfie Dopamine Wohnzimmer Deko

Kangtaixin€13.494.2★278 rev

LQWELL LED Deckenleuchte IP44 Badlampe Rund Flach 18W 4000K 1980lm 22cm

LQWELL€6.714.5★5,047 rev

Schrankbeleuchtung Unterbauleuchte Küche LED Lampe - 20cm Bewegungsmelder Licht Akku Schrank Beleuchtung - Batterie Leuchte Schranklicht Lichtleiste Kabellos Leiste Küchen USB Light Aufladbar Dimmbar

JEKEMORYE€8.364.4★8,401 rev

Govee RGBIC LED Stehlampe Wohnzimmer WiFi Stehlampe Dimmbar Arbeiten Sie mit Alexa und Matter 16 Millionen Farben 85 Szenenmodi Musikmodi DIY-Modus Standleuchte für Schlafzimmer Gaming Schwarz

Govee€49.794.6★3,378 rev

Newest

by launch date

Geschenk Sternenhimmel Projektor Kristallkugel 18 RGB Farben dimmbar & Timer Premium Deko für Frauen Männer & Kinder Personalisierte Geschenke Lavalampe Deko Wohnzimmer Coole Sachen Lampe.

PIKOY€24.583,509 rev

8mo ago

ANTENLICHT LED Feuchtraumleuchte 120CM in Neutralweiß 4000K 36W 4000Lumen IP65 Wasserdicht Nassraumleuchte Kellerleuchte Feuchtraumlampe für Werkstatt Flur Treppe Garage Abstellraum Keller Büro

ANTENLICHT€15.73112 rev

9mo ago

Peasur Feuchtraumleuchte LED 60CM 3000K/4000K/6500K LED Deckenleuchte Röhre 18W 1980LM Leiste Flach IP65 Wasserfest Lampe Lichtleiste für Werkstattlampe Kellerlampe Leuchtstoffröhre

Peasur€12.09354 rev

11mo ago

Deckenlampe LED Deckenleuchte Flach Rund Ø223mm Ultra Dünn Lampe Decke Flurlampe 18W Weiß 4000K 1600LM Modern IP44 Badlampe Badezimmerlampe für Wohnzimmer Schlafzimmer Balkon Bad Flur Keller Küche

Swoieltr€8.71731 rev

1y ago

ALUSSO 2er Set LED Röhre 120cm Superhelle 40W 4800lm Lichtleisten Integrierte Leiste Farben Veränderbar Leuchtstoffröhre Kaltweiß Neutralweiß Warmweiß Lichtleiste für Küche Garage Werkstatt Keller

ALUSSO€22.25275 rev

1y ago

What buyers say about licht

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen36%

“Schönes mood lighting”

Qualität insgesamt9%

“Super Produkt”

Preis-Leistungs-Verhältnis9%

“Preis / Leistung : SUPER”

Montage/Installation6%

“Leichte Installation”

beworben Vs Tatsächliches Produkt6%

“Produkt wie beschrieben”

Benutzerfreundlichkeit5%

“Easy”

Akkulaufzeit3%

“Top Akku-Leuchte”

Farbe2%

“Farben: Richtig schönes RGB-Feeling,”

Aufladen2%

“Aufladbare Leuchten, super”

Design insgesamt2%

“Design modern”

What buyers complain about

Haltbarkeit13%

“Leider schnell defekt”

Akkulaufzeit10%

“Akku schnell defekt”

Qualität insgesamt9%

“Leider ganz schlechte Qualität”

Helligkeit/Glanz/Glühen7%

“nicht so Hell”

Aufladen7%

“Muss fast jeden Tag aufladen”

Funktionalität insgesamt4%

“Zudem flackert es”

Gesamtgröße3%

“Kleiner als erwartet”

beworben Vs Tatsächliches Produkt2%

“Nicht so wie beschrieben auf den Fotos”

Montage/Installation2%

“Die Installation war auch sehr mühselig”

Fernbedienung2%

“Fernbedienung weist Gebrauchsspuren auf”

Top return reasons

Gesamtgröße27%

Helligkeit/Glanz/Glühen15%

Funktionalität insgesamt9%

Defekt Material/Teile5%

Qualität insgesamt5%

Farbe5%

beworben Vs Tatsächliches Produkt4%

Kompatibilität – insgesamt3%

Aufladen3%

Konnektivität – insgesamt3%

Common questions

Is licht profitable to sell on Amazon Germany?: The niche generates €53K/yr across 76 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (49/100).
How competitive is the licht niche?: 58 brands and 105 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in licht?: Top complaints mined from reviews: Haltbarkeit, Akkulaufzeit, Qualität insgesamt. The return rate is 2.4%.
When does demand for licht peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the licht niche?: Listings span €6.43–€59.88; the average listing price is €18.55 (sweet spot $15–$100). The average incumbent carries 3,890 reviews — the moat a new listing must climb.