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Licht

weak search conversion (0.5%) — Licht doesn't clear our bar today.

Flapen Score

49
Skip it

Top 38% of 678 Beleuchtung niches · +2 vs the category median of 47

Market size 13Growth 14Conversion 6Competition 87Returns 66Price range 82Avg price 84Brand share 96Review moat 26Quality gap 55
This niche Category average · 678 niches

Is Licht profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Licht is a €53K/yr Amazon Germany market (597K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.

Licht: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.7% over the last 90 days and 0.5% of searches end in a purchase.

€53K

revenue / yr

Units sold / yr5K
Search volume / yr-22.7%597K
Conversion rate0.5%
Avg price€18.55

Who owns the niche?

The top 5 brands hold 34% of demand, so 66% of the market is open.

66%

open market share

Brands · sellers58 · 105
Top-5 product click share28%
Open market66%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 76 products

Sponsored placement100%
New entrants (1y)6· 4 succeeded
Avg rating4.4★
Avg reviews3,890

Top Licht products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

€0€1K€2K€3K€4K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 rising

Sellers

105

Top-5 brand share

34%

Top 20: 76%

Top-5 click share

28%

Top 20: 65%

Open market

62%

  • LQWELL8%
  • slochi8%
  • Govee6%
  • Kangtaixin6%
  • JEKEMORYE5%
  • Anautin5%

Licht demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume597KCVR0.5%Products76Brands58Top 5 Brands34%OOS Rate6.6%Rating4.4★Reviews3,890Avg BSR#47
35K25KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Top Licht search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • licht245K/yr
  • light126K/yr
  • led leuchte108K/yr
  • led-lampen29K/yr
  • led lamp26K/yr
  • lamps for living room7K/yr
  • licht schlafzimmer10K/yr
  • schlafzimmer licht9K/yr
  • moderne lampen10K/yr
  • lampe modern8K/yr

What reviews say buyers love and hate about Licht

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Helligkeit/Glanz/Glühen36%

Schönes mood lighting

Qualität insgesamt9%

Super Produkt

Preis-Leistungs-Verhältnis9%

Preis / Leistung : SUPER

Montage/Installation6%

Leichte Installation

beworben Vs Tatsächliches Produkt6%

Produkt wie beschrieben

What buyers complain about

58% of reviews
Haltbarkeit13%

Leider schnell defekt

Akkulaufzeit10%

Akku schnell defekt

Qualität insgesamt9%

Leider ganz schlechte Qualität

Helligkeit/Glanz/Glühen7%

nicht so Hell

Aufladen7%

Muss fast jeden Tag aufladen

Licht return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
27%
2Helligkeit/Glanz/Glühen
15%
3Funktionalität insgesamt
9%
4Defekt Material/Teile
5%
5Qualität insgesamt
5%

Common Licht questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Licht 49/100 on Amazon Germany — Skip it. The niche generates €53K/yr across 76 tracked products. 4 of 6 products launched in the last 360 days are still selling. Search demand moved -22.7% over the last 90 days.
Search demand for Licht on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 3.3× the quietest.