Skip to content

Leselampe

Fail

Demand is soft, at -46.0% this quarter, so Leselampe is a Fail.

Flapen Score
46
46 / 100
Ranks 360 of 678 Beleuchtung niches · −1 vs the category median of 47
Market size
€1.5M/yr2.3M searches / yr
90-day growth
-46.0%search demand this quarter
Competition
56%top-5 click share · 10 brands · 14 sellers

Flapen Score

Leselampe against its category

The dotted line is the Beleuchtung average. Past it, Leselampe is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leselampe market on Amazon at a glance

Shoppers on Amazon Germany searched for Leselampe 2.3M times last year and spent an estimated €1.5M. The top 5 brands take 91% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -46.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.5M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-46.0%
Conversion, latest week
6.8%
Market size, estimated
€1.5Ma year
Peak month
December3.3× the quietest month
Top search term
leselampe1.1M searches a year

02 · Price

A sale here is worth €10.06.

Listings sell for €10.06 on average, from €5.44 to €17.53. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At €10.06 that is €60K to €80K a year per listing.

Average price
€10.06under the $15 to $100 sweet spot
Price range
€5.44–€17.53
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
€60K–€80K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Innenbeleuchtung. It carries 16,079 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Innenbeleuchtung
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
16,079per listing
Listings tracked
23

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Leselampe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

14

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

7%

  • Brand 158%
  • Brand 218%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Leselampe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Leselampe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leselampe1.1M/yr
  • leselampe buch klemme364K/yr
  • leselampe buch138K/yr
  • buchlampe172K/yr
  • leselicht85K/yr
  • leselicht buch45K/yr
  • reading light41K/yr
  • buch leselampe38K/yr
  • buchlampe zum klemmen44K/yr
  • book light31K/yr

Reviews and returns

What reviews say buyers love and hate about Leselampe

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Helligkeit/Glanz/Glühen”
17%of negative reviews mention “Haltbarkeit”
0.9%of orders come back
“Schnell defekt”
A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Leselampe questions

Answered from the same tracked data.