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Lego Enterprise

Fail

The top 5 products take 100% of clicks, so Lego Enterprise is a Fail.

Flapen Score
30
30 / 100
Ranks 641 of 678 Beleuchtung niches · −17 vs the category median of 47
Market size
€49K/yr95K searches / yr
90-day growth
-46.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 30 sellers

Flapen Score

Lego Enterprise against its category

The dotted line is the Beleuchtung average. Past it, Lego Enterprise is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Enterprise market on Amazon at a glance

Shoppers on Amazon Germany searched for Lego Enterprise 95K times last year and spent an estimated €49K. All 3 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -46.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €49K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-46.9%
Conversion, latest week
0.4%
Market size, estimated
€49Ka year
Top search term
lego enterprise44K searches a year

02 · Price

A sale here is worth €138.42.

Listings sell for €138.42 on average, from €48.17 to €309.57. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €138.42 that is €0 to €14K a year per listing.

Average price
€138.42above the $15 to $100 sweet spot
Price range
€48.17–€309.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€14K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #422 within Innenbeleuchtung. It carries 43 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
18.5%
Average rank
#422in Innenbeleuchtung
Average rating
4.10 starsAmazon Germany average 4.37 stars
Average reviews
43per listing
Listings tracked
3

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Lego Enterprise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 25%
  • Brand 35%

Demand

Lego Enterprise search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Lego Enterprise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego enterprise44K/yr
  • lego enterprise star trek15K/yr
  • lego star trek raumschiff enterprise13K/yr
  • enterprise lego6K/yr
  • lego enterprise d4K/yr
  • lego 103567K/yr
  • lego 17014K/yr
  • lego uss enterprise2K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Enterprise

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Montage/Installation”
42%of negative reviews mention “Montage/Installation”
0.6%of orders come back
“Es hat eine Weile gedauert bis ich das defekte Kabel identifiziert und wieder ausgebaut hatte”
A buyer, on “Montage/Installation”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Lego Enterprise questions

Answered from the same tracked data.