Is Led Reflektor profitable to sell on Amazon Germany?

Flapen scores Led Reflektor 31 out of 100 on Amazon Germany, a Fail. Shoppers spend €90K a year across 14 tracked products. 3 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -41.1% in the last 90 days.

How competitive is the Led Reflektor niche on Amazon Germany?

2 brands and 126 sellers compete in Led Reflektor on Amazon Germany. The top 5 Led Reflektor products take 72% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Led Reflektor?

Led Reflektor buyers on Amazon Germany complain most about Haltbarkeit, Preis-Leistungs-Verhältnis, and beworben Vs Tatsächliches Produkt. An estimated 2.7% of orders come back.

When does demand for Led Reflektor peak?

Search demand for Led Reflektor on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 2.9× the quietest.

What does it cost to enter the Led Reflektor niche?

Led Reflektor sells for €27.28 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €6.08 to €93.94. The average product has 4,880 reviews, the count a new listing must catch up to.

Led Reflektor

Fail

The top 5 brands take 100% of clicks, so Led Reflektor is a Fail.

Flapen Score: 31
31 / 100Ranks 637 of 678 Beleuchtung niches · −16 vs the category median of 47
Market size: €90K/yr87K searches / yr
90-day growth: -41.1%search demand this quarter
Competition: 72%top-5 click share · 2 brands · 126 sellers

Flapen Score

Led Reflektor against its category

The dotted line is the Beleuchtung average. Past it, Led Reflektor is stronger. Inside it, weaker.

31Fail

This niche Category average

See the method

Market

The Led Reflektor market on Amazon at a glance

Shoppers on Amazon Germany searched for Led Reflektor 87K times last year and spent an estimated €90K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €90K a year.

Searches, last 12 months: 87K
Growth, 90 days vs prior 90: -41.1%
Conversion, latest week: 3.8%
Market size, estimated: €90Ka year
Peak month: November2.9× the quietest month
Top search term: philips led26K searches a year

02 · Price

A sale here is worth €27.28.

Listings sell for €27.28 on average, from €6.08 to €93.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €27.28 that is €7K to €14K a year per listing.

Average price: €27.28inside the $15 to $100 sweet spot
Price range: €6.08–€93.94
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 250–500
Revenue per listing a year: €7K–€14K
Returns: 2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Leuchtmittel. It carries 4,880 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #107in Leuchtmittel
Average rating: 4.60 starsAmazon Germany average 4.37 stars
Average reviews: 4,880per listing
Listings tracked: 14

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 3Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Led Reflektor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

126

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Brand 186%
Brand 214%
Open — no brand owns it (0%)

Demand

Led Reflektor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Led Reflektor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

philips led26K/yr -43.5%0.6% conv.
philips gu1013K/yr -36.4%4.0% conv.
philips gu10 led8K/yr -37.3%5.5% conv.
philips led gu107K/yr -42.3%8.4% conv.
philips gu10 led 3000k5K/yr -43.6%1.4% conv.
phillips led7K/yr -37.8%0.5% conv.
led philips7K/yr -47.6%0.6% conv.
gu10 philips5K/yr -37.5%6.5% conv.
philips gu10 dimmbar4K/yr -39.5%8.9% conv.
gu10 led philips3K/yr -39.5%4.1% conv.

Reviews and returns

What reviews say buyers love and hate about Led Reflektor

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Helligkeit/Glanz/Glühen”

9%of negative reviews mention “Haltbarkeit”

2.7%of orders come back

“- Schlechte Haltbarkeit”

A buyer, on “Haltbarkeit”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Led Reflektor questions

Answered from the same tracked data.

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