Is led e27 100w profitable to sell on Amazon Germany?

The niche generates €169K/yr across 61 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -47.7%. Flapen's verdict: Skip it (47/100).

How competitive is the led e27 100w niche?

16 brands and 101 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in led e27 100w?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Helligkeit/Glanz/Glühen. The return rate is 2.1%.

When does demand for led e27 100w peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 4.7× the quietest.

What does it cost to enter the led e27 100w niche?

Listings span €3.41–€44.11; the average listing price is €12.16 (sweet spot $15–$100). The average incumbent carries 3,200 reviews — the moat a new listing must climb.

led e27 100w

Skip it

Soft demand (-47.7% this quarter) — this niche doesn't clear our bar today.

Competition

Great38%

top-5 click share — an open shelf

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good€3.41–€44.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€12.16

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€169K

€169K/yr · 196K searches

Review moat

Okay3,199.59

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-47.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, led e27 100w is a €169K/yr Amazon Germany market (196K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

led e27 100w market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €182K–€243K; units × avg price
Conversion rate: 7.1%
Avg BSR: #241
Page quality: 0%
Prime: 98%
Sponsored: 93%
Out of stock: 3.0%
Avg brand age: 49 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

16 flat

Sellers

101

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

38%

Top 20: 70%

Open market

11%

PHILIPS33%
Osram22%
Amazon Basics11%
Linkind11%
OSRAM10%
GY3%
Open — no brand owns it (10 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -47.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×

Open Trend

Top led e27 100w search terms

led e27 100w23K/yr -39.0%5.3% conv.
e27 led warmweiss dimmbar21K/yr -55.0%6.1% conv.
philips led e2715K/yr -38.4%4.3% conv.
e27 dimmbar warmweiß11K/yr -38.2%7.1% conv.
e27 led warmweiss 100w11K/yr -43.7%10.7% conv.
led dimmbar e2712K/yr -52.9%5.9% conv.
e27 led 100w10K/yr -43.2%7.1% conv.
glühbirne e27 100w11K/yr -55.7%7.1% conv.
e27 100w8K/yr -29.4%7.0% conv.
philips e278K/yr -41.7%3.4% conv.

All search terms

Top led e27 100w products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Osram LED-Lampe Sockel: E27 Warm weiß 2700 K 11 W Ersatz für 100-W-Glühbirne klar LED BASE CLASSIC A 3er-Pack

OSRAM€7.874.1★2,593 rev

PHILIPS LED Classic E27 Filament Lampe Warm Glow (100 W) Dimmbare LED Lampe mit Warmweißem Licht Energiesparend mit Langer Nutzlebensdauer Klar

PHILIPS€5.904.2★546 rev

PHILIPS LED Classic E27 Lampen 6-er Pack (100 W) matte LED Lampen mit warmweißem Licht energiesparende Lampen mit langer Nutzlebensdauer neue Generation

PHILIPS€13.934.6★14,358 rev

Osram LED Base Classic A Lampe in Kolbenform mit E27-Sockel nicht dimmbar Ersetzt 100 Watt Matt Warmweiß - 2700 Kelvin 3 Stück (1er Pack)

Osram€5.834.5★9,121 rev

Amazon Basics E27 LED Lampe 9W (ersetzt 60W) warmweiß dimmbar - 2er-Pack

Amazon Basics€5.904.6★4,659 rev

Newest

by launch date

Linkind Dimmbar E27 LED Lampe 7.3W (ersetzt 60W) 2700K Warmweiß 806Lm A60 Edison Birne mit 220 Dimmbar E27 Leuchtmittel matt 6 Stück

Linkind€13.52682 rev

11mo ago

Osram LED-Lampe Superstar Kolbenform A60 Filament dimmbar 2700 K warmweiß 5 9 W E27 klar 806 lm für Decken- und Stehleuchten 15.000h

Osram€5.7211 rev

1y ago

Lepro Energieklasse A E27 LED Warmweiss 7.2W 1521 Lumen Glühbirne E27 Nicht Dimmbar A60 Led Birne 2700 Kelvin Warmweiß 300 Abstrahlwinkel Energiesparlampe ersetzt 100W Leuchtmittel 2 Stück

Lepro€11.35218 rev

1y ago

LUTW E27 LED Vintage Dimmbar G45 E27 LED Warmweiss 4W ersetzt 40 watt Klar 2700K 495LM Led Filament e27 Globe Lampe für Tischlampen Wandlampen Stehlampen 6 Stück

LUTW€13.4678 rev

1y ago

GY E27 Led Warmweiss Glühbirne 8W 1521LM Energiesparlampe Ersetzt 100W lampen Energieeffizienzklasse B A60 Led Warmweiß Abstrahlwinkel 360Leuchtmittel Nicht Dimmbar 6 Stück

GY€15.96220 rev

1y ago

What buyers say about led e27 100w

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen45%

“Super Lampen”

Qualität insgesamt12%

“Super Produkt”

Preis-Leistungs-Verhältnis9%

“Super Preis”

beworben Vs Tatsächliches Produkt7%

“Produkt entsprach meinen Erwartungen”

Farbe4%

“Farben: Richtig schönes RGB-Feeling,”

Effizienz3%

“Hat super geklappt und alles einwandfrei funktioniert”

Montage/Installation3%

“super leichte Installation”

Gesamtgröße2%

“Passt”

Benutzerfreundlichkeit2%

“Super simple zu bedienen mit der Govee App”

Haltbarkeit2%

“Haltbarkeit”

What buyers complain about

Haltbarkeit35%

“Haltbarkeit mangelhaft”

Qualität insgesamt13%

“Qualität ungenügend”

Helligkeit/Glanz/Glühen6%

“vergleichsweise gelbes Licht”

Preis-Leistungs-Verhältnis5%

“Geldverschwendung”

Farbe5%

“Blaues Licht”

Konnektivität – insgesamt4%

“Leider habe ich konstant Verbindungsprobleme”

Funktionalität insgesamt3%

“Nichts funktioniert”

beworben Vs Tatsächliches Produkt3%

“Siehe Foto! = Reklamation. Reklamation”

Defekt Material/Teile2%

“Nach 4 Monaten überschaubarer Nutzung schon 4 Stück defekt”

Heizung2%

“erhitzen sich stark am Sockel.”

Top return reasons

Gesamtgröße34%

Helligkeit/Glanz/Glühen15%

Farbe9%

Funktionalität insgesamt9%

Defekt Material/Teile8%

Kompatibilität – insgesamt7%

Konnektivität – insgesamt4%

beworben Vs Tatsächliches Produkt3%

Stärke1%

Anzeigefarben1%

Common questions

Is led e27 100w profitable to sell on Amazon Germany?: The niche generates €169K/yr across 61 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -47.7%. Flapen's verdict: Skip it (47/100).
How competitive is the led e27 100w niche?: 16 brands and 101 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in led e27 100w?: Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Helligkeit/Glanz/Glühen. The return rate is 2.1%.
When does demand for led e27 100w peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 4.7× the quietest.
What does it cost to enter the led e27 100w niche?: Listings span €3.41–€44.11; the average listing price is €12.16 (sweet spot $15–$100). The average incumbent carries 3,200 reviews — the moat a new listing must climb.

led e27 100w

led e27 100w market data

Competition & brand share

Demand & seasonality

Top led e27 100w search terms

Top led e27 100w products on Amazon

Top sellers

Newest

Trending

What buyers say about led e27 100w

What buyers love

What buyers complain about

Top return reasons

Common questions

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