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Led E27 100w

Fail

Demand is soft, at -47.7% this quarter, so Led E27 100w is a Fail.

Flapen Score
47
47 / 100
Ranks 324 of 678 Beleuchtung niches · on the category median
Market size
€169K/yr196K searches / yr
90-day growth
-47.7%search demand this quarter
Competition
38%top-5 click share · 16 brands · 101 sellers

Flapen Score

Led E27 100w against its category

The dotted line is the Beleuchtung average. Past it, Led E27 100w is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Led E27 100w market on Amazon at a glance

Shoppers on Amazon Germany searched for Led E27 100w 196K times last year and spent an estimated €169K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -47.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €169K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-47.7%
Conversion, latest week
7.1%
Market size, estimated
€169Ka year
Peak month
December4.7× the quietest month
Top search term
led e27 100w23K searches a year

02 · Price

A sale here is worth €12.16.

Listings sell for €12.16 on average, from €3.41 to €44.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €12.16 that is €3K to €6K a year per listing.

Average price
€12.16under the $15 to $100 sweet spot
Price range
€3.41–€44.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #241 within Leuchtmittel. It carries 3,200 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
3.0%
Average rank
#241in Leuchtmittel
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
3,200per listing
Listings tracked
61

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Led E27 100w products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

€0€5K€10K€15K€20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

101

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

38%

Top 20: 70%

Open market

11%

  • PHILIPS33%
  • Osram22%
  • Amazon Basics11%
  • Linkind11%
  • OSRAM10%
  • GY3%
  • Open — no brand owns it (10 brands, 11%)

Demand

Led E27 100w search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Led E27 100w search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • led e27 100w23K/yr
  • e27 led warmweiss dimmbar21K/yr
  • philips led e2715K/yr
  • e27 dimmbar warmweiß11K/yr
  • e27 led warmweiss 100w11K/yr
  • led dimmbar e2712K/yr
  • e27 led 100w10K/yr
  • glühbirne e27 100w11K/yr
  • e27 100w8K/yr
  • philips e278K/yr

Reviews and returns

What reviews say buyers love and hate about Led E27 100w

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Helligkeit/Glanz/Glühen”
35%of negative reviews mention “Haltbarkeit”
2.1%of orders come back
“Haltbarkeit mangelhaft”
A buyer, on “Haltbarkeit”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Led E27 100w questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data