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Led E27 100w

soft demand (-47.7% this quarter) — Led E27 100w doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 324 of 678 Beleuchtung niches · on the category median

Market size 35Growth 1Conversion 75Competition 77Returns 73Price range 72Avg price 51Brand share 32Review moat 33Quality gap 43
This niche Category average · 678 niches

Is Led E27 100w profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Led E27 100w is a €169K/yr Amazon Germany market (196K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.

Led E27 100w: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -47.7% over the last 90 days and 7.1% of searches end in a purchase.

€169K

revenue / yr

Units sold / yr20K
Search volume / yr-47.7%196K
Conversion rate7.1%
Avg price€12.16

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers16 · 101
Top-5 product click share38%
Open market14%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 61 products

Sponsored placement93%
New entrants (1y)4· 3 succeeded
Avg rating4.5★
Avg reviews3,200

Top Led E27 100w products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

€0€5K€10K€15K€20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

101

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

38%

Top 20: 70%

Open market

11%

  • PHILIPS33%
  • Osram22%
  • Amazon Basics11%
  • Linkind11%
  • OSRAM10%
  • GY3%
  • Open — no brand owns it (10 brands, 11%)

Led E27 100w demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume196KCVR7.1%Products61Brands16Top 5 Brands86%OOS Rate3.0%Rating4.5★Reviews3,200Avg BSR#241
9K7KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×

Top Led E27 100w search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • led e27 100w23K/yr
  • e27 led warmweiss dimmbar21K/yr
  • philips led e2715K/yr
  • e27 dimmbar warmweiß11K/yr
  • e27 led warmweiss 100w11K/yr
  • led dimmbar e2712K/yr
  • e27 led 100w10K/yr
  • glühbirne e27 100w11K/yr
  • e27 100w8K/yr
  • philips e278K/yr

What reviews say buyers love and hate about Led E27 100w

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Helligkeit/Glanz/Glühen45%

Super Lampen

Qualität insgesamt12%

Super Produkt

Preis-Leistungs-Verhältnis9%

Super Preis

beworben Vs Tatsächliches Produkt7%

Produkt entsprach meinen Erwartungen

Farbe4%

Farben: Richtig schönes RGB-Feeling,

What buyers complain about

78% of reviews
Haltbarkeit35%

Haltbarkeit mangelhaft

Qualität insgesamt13%

Qualität ungenügend

Helligkeit/Glanz/Glühen6%

vergleichsweise gelbes Licht

Preis-Leistungs-Verhältnis5%

Geldverschwendung

Farbe5%

Blaues Licht

Led E27 100w return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
34%
2Helligkeit/Glanz/Glühen
15%
3Farbe
9%
4Funktionalität insgesamt
9%
5Defekt Material/Teile
8%

Common Led E27 100w questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Led E27 100w 47/100 on Amazon Germany — Skip it. The niche generates €169K/yr across 61 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved -47.7% over the last 90 days.
Search demand for Led E27 100w on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 4.7× the quietest.